business needs

3 Reasons Why Your Business Needs a Mobile-Friendly Website

Gone are the days when a local business could get by without a strong web presence. Learn how to grow your business in 2016 with a mobile-friendly website.

There’s a big difference between creating a website and creating a website that reaches the largest audience possible. In today’s day and age, the phrase “mobile-friendly” means more than ever before.

Here are several reasons why your business needs a mobile-friendly website:

1. Increase in Smartphone Ownership

At present, there are approximately 2 billion smartphone users worldwide. As big as this number may be, it is expected to more than triple by 2020. As smartphone ownership grows, so does the importance of a mobile-friendly website. You want – and need – mobile visitors to have a positive experience on your website.

2. Rise in Smartphone Browsing

People aren’t buying smartphones because they like the way they look and feel. They are buying these devices because of how powerful they have become, and how efficiently they can be used to browse the internet. Last year, comScore noted that mobile internet usage skyrocketed over the previous four years. According to comScore data, “more than 75 percent of all Americans who use the Internet (age 18+) now access digital content on both desktop and mobile devices.”

Not only is smartphone browsing on the rise, but many people using these devices are searching with local intent. As noted by Search Engine Watch, citing Google research, 50 percent of mobile users are likely to visit a store after conducting a mobile search. This is 16 percent higher than consumers using computers or tablets.

Simply put, local businesses with a mobile-friendly website drive more online and foot traffic.

3. An Important SEO Factor

Did you know that Google now penalizes websites that are not mobile-friendly? From an SEO perspective, a penalty could be devastating. Rather than take a risk, use this free tool to check if your site is mobile-friendly. If it isn’t, this one change could help boost your website’s search engine rankings.

Final Thoughts

For local businesses, a mobile-friendly website is no longer an option. Instead, consider it a requirement. Through the implementation of a mobile-friendly design, your website can rise in search rankings, improve traffic, and help your business attract more local customers.

Need a mobile-friendly website and don’t know where to start? Broadly can help. Contact us to get started.

mobile friendly websites

Here’s Why You Should Never Buy Reviews

With so many benefits of online reviews, it’s only natural to focus your time and energy on collecting as many as possible. But what happens if your customers aren’t interested in leaving a review? What happens if you go month after month with no feedback? As tempting as it may be to buy fake reviews, you don’t want to take this path. It’s risky, it’s sleazy, and it can damage the reputation of your business.

Here are three reasons why this is never a good idea:

1. You May Lose Trust and Credibility

According to BrightLocal, “68% say positive reviews make them trust a local business more.” On the contrary, “only 13% of consumers consider using a business that has a 1- or 2-star rating.”

Statistics like these are why many businesses consider purchasing positive reviews. But remember this: if word gets out that you are buying reviews, your business’s trust and credibility suffers. There is nothing more important than consumer trust, so you shouldn’t be willing to take this risk.

2. It may be Illegal

This sounds harsh, but it’s true. The FTC is cracking down on this practice in an attempt to improve the online buying experience.

You can ask customers to provide a review. You can even provide incentive for doing so, as long as it is disclosed. What you can’t do, however, is pay for reviews without disclosing this to your audience.

3. You Have Other Options

There are many legitimate ways to generate positive online reviews. With the right strategy, you don’t have to spend time and money buying reviews. Instead, you can rely on a proven and trustworthy system for gathering honest feedback.

For example, a strong web presence increases the chance of receiving reviews. The same holds true for companies that are active on social media. Of course, you should aim to set up a profile on all of the top review sites.

Final Thoughts

You may be tempted to buy online reviews, especially if you know your competitors are partaking in this practice. But fight the urge, as this isn’t a good look for your business. There are better ways to generate reviews!

get online reviews

3 Ways Online Reviews Can Fuel Your Business

How many online reviews has your business earned over the past month? How about the past year? If you aren’t putting effort into collecting positive online reviews, you are missing out on a variety of benefits.

Here are three ways online reviews can fuel your business:

1. Greater Trust and Credibility

When it comes to consumer opinion, many local service companies may not have the best track record. This poses a challenge to other consumers making a purchase or hiring decision.

Get this: 68% of consumers trust online opinions from other consumers. When others speak highly of your business, it goes a long way in building a high level of trust and credibility.

2. Positive Impact on Local SEO

There are SEO mistakes to avoid, as well as strategies that you should absolutely implement. Local search engines pay close attention to online reviews, because consumers use this information to make key decisions.

According to Moz’s Local Search Ranking Factors Survey, online reviews make up nearly 10% of how search engines, such as Google, rank websites.

3. Constructive Criticism

Can you think of anything worse than a bad online review? No matter how hard you try to avoid this, there will come a day when a disgruntled consumer leaves negative feedback. This isn’t ideal, but you can use this feedback to your advantage. Here’s how:

  • Respond to the bad review in a kind and honest manner, as this shows that you care.
  • Use the feedback to avoid the same situation in the future.
  • Offer to resolve the situation offline. More tips in the Broadly Guide.

Look at a bad review as an opportunity to turn a negative situation into a positive situation.

Final Thoughts

With the right approach, you can leverage your online reviews to fuel business growth. From added trust to the SEO benefits, it’s critical to pay attention and be proactive.

Would you like to grow more positive reviews for your business? Contact us to learn more.