Web Analytics: Most Visited Pages

Last week, we published a post discussing the many reasons to keep tabs on your website’s organic trafficThis time around, we’re going to discuss the importance of reviewing the most visited pages on your website. Here’s why you should get into the habit:

1. Understand Your Audience

 
Do you know what type of content your target customers are looking for? If you can’t answer “yes” with 100% confidence, it’s time to dig through your analytics data for some guidance.
 
By paying close attention to the most visited pages, you’ll gain a better understanding of what your readers are looking for.
 

2. Produce Targeted Content in the Future

 
Keep tabs on your site’s most visited pages; you can adjust your strategy to better suit your audience. By knowing what type of content works, you can create blog content for your target audience.
 
For example: a carpet cleaning business may learn that posts about organic products generate the most interest. With this info in mind, it’s easier to write posts that generate a positive and widespread response from your website’s visitors.
 

3. Save Time and Money

 
Pay close attention to the pages that don’t attract any traffic. Is there a reason for this?
 
Create blog posts in line with what’s worked in the past. You can avoid wasting time and money on content that is likely to go unread.
 

Conclusion

 
If organic traffic is a big deal for your business. It’s imperative to learn more about your website’s visitors, including which pages attract the most eyeballs. With this information, you’ll have a better idea of how to best serve your audience in the future.
 
Did you know: Publishing online reviews on your website is an easy way to keep your website’s content current and ranking well on Google? Broadly can generate and publish happy customer reviews on your behalf.

Web Analytics: Organic Traffic

A focus on web analytics is extremely important, in order to understand how prospective customers are finding your business. A solid grasp on organic traffic, or visitors that are coming to your website as a result of unpaid search results, can help inform your strategy.

While a program like Google Analytics provides mounds of data, you don’t have to focus on each and every metric. Instead, focus on these three details:

1. Total Number of Visitors

How many people are visiting your website every day, week, and month? Your goal is simple: to increase traffic to your website every month.

2. How Are Visitors Arriving at Your Website?

It’s good to know how many visitors your website is receiving, but you don’t want to stop there. Next, break down traffic by source.

Are you receiving most your traffic from search engines? How about your posts on social media sites? What about direct visitors (who are typing your website’s address directly into their browser)?

Once you know how people are finding your website, you can adjust your strategy to take full advantage.

3. What Visitors are Doing on Your Website

You should never assume that each visitor has the same experience. Everybody is different, and you’ll find this to be true once you answer questions such as:

  • Which pages are the most visited?
  • What is the average number of pages viewed per visit?
  • What is the bounce rate? (percentage of visitors who only visit one page before leaving)?

Conclusion

Organic traffic will directly impact the success of your business. As you increase the amount of traffic to your website, you should expect the number of leads and new customer conversions to follow suit.

Broadly Q&A: Gwyndows Window Cleaning

Broadly Q&A features our local business partners. This week, we are sharing our conversation with Robin Hall, who owns and operates Gwyndows Window Cleaning in Austin, Texas:

How long have you been in business? How did you get started?

This started as a summer job for me. I was working my way through school, and I started window cleaning. The owner, Gwyn, hired me. I worked for her for six years, and she decided to become a Buddhist nun. She had to sell all of her possessions, which included the business. I was in a position to buy it, and I ended up buying the company from her in 2010.

Was it tough to learn the ropes?

I pretty much knew all of the things about the business before I decided to buy it. We are a really small company – so it wasn’t hard to take over. I’ve got 13 on staff today.

Why do people choose Gwyndows?

They look at our reviews. Our customer service is pretty much #1 in the industry in Austin. It doesn’t get better than us, as far as customer service goes. We are probably the biggest locally-owned company.

How has Broadly worked for Gwyndows?

We had amazing reviews before using Broadly. Broadly made them better. It’s seamless, it’s awesome, I love it. When I started with Broadly, we had 5 Google reviews. It saves me a lot of hassle and worry about getting my guys to ask customers for reviews – I don’t have to do that anymore. I know it’s performing well.

How else do you market Gwyndows in Austin?

We hardly do any print advertising anymore, and we don’t do any gimmicky coupons. Most people will say they saw us online, and I think that really means Google. We get a lot of our business from Yelp. 100% of our marketing is online, although we don’t do advertising, per se. We do a lot of branded things, we run AdWords campaigns. If you Google window cleaning in Austin, we come up.

Have you learned anything new from your customers through online reviews?

I haven’t necessarily learned anything new, but I think that I have a better understanding of them. People are more willing to give me feedback.