Average Cost of Website Design For Small Business

Average Cost of Website For Small Business

For local businesses today, it is critical that your company has a website. More people are going online to research an organization before doing business with them. In this article, we will look at why a website is critical in driving potential clients to your business, costs associated with it, and how to decide the layout and functions of your particular business website.

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Why Websites Are Important For Business

With the ease of smartphones and the internet, we have become accustomed to searching for things online rather than leaving your house and driving around town. A company’s website is a critical component to a successful sales funnel that can drive clients and customers to your door. It doesn’t matter whether you have a small or large business, people still need a way to find you and what you offer! Every thriving company needs well-designed, easy to navigate website that can be accessed from anywhere around the globe.

According to Statistica, in the year 2017, 46.8 percent of the global population accessed the internet. This figure is projected to grow to 53.7 percent by 2021.

worldwide internet users

This means almost 4 billion people are going to be on the internet by 2020! Can you imagine the scope of your potential clients (locally and globally) that can be reached with the help of an online website?

Things To Consider When Designing A Website

Broadly Takes The Hassle Out Of Designing Your Business Website

There are a lot of costs around designing a website and customizing it for your business.  Here at Broadly, we know your time is valuable and we want to help! We do a lot of the hard work of building your business’s website. We can take care of the following:

  • Customized Web Design
  • Hosting
  • Mobile-friendly Website
  • Optimization for Search Engines
  • Transferring of Content
  • Logo Design
  • Website Updates
  • Annual Audit & Redesign
  • Free Support
  • Access to Your Website for Customization

If you are interested in Broadly doing this work for your company, just request a demo! If you want to take on the challenge of designing your website we have a list of what to consider and the costs associated with them. 

Things To Consider When Designing A Website

Some questions to consider before creating or updating your website are:

  • Is my website well designed and attractive enough to keep my potential customers?
  • Is it always online and readily available to my clients?
  • Are my clients able to contact me through my website?
  • Is the content on the site relevant, up-to-date and convincing to promote my business?
  • Does my website appear well on the search engines?
  • Is it well optimized so that the pages, images, and videos load at a high speed for the visitors?
  • How does my website look to the clients when they are accessing it through a mobile device or an older operating system?
  • Can my customers create orders to my services and products and make payments through the website?
  • Can my customers trust my website when making purchases?

A poor or outdated website designed can hamper your company’s image. You only have about 10 seconds for online lookers to be engaged. If there are broken links, an outdated design, or difficult navigation, you will most likely lose a customer to a better website. That point in the sales funnel is crucial for the consumer’s journey.

Costs of Designing a Website

Let’s look at the essentials for building and maintenance of a website, and what it all costs.

Domain Name

A domain name (also known as your URL) is like naming your online product.

The domain name is what your clients type into their browsers, in order to access your website online. These can be purchased online through companies like Namecheap.com or Godaddy.com. Having an easy to remember/easy to type domain name will help people locate you for business. Stay away from funky spellings, numbers, or symbols.

Other things you must consider when buying a domain name for your company:

  • It should match or resemble your company’s name.
  • It should be short and easy to remember.
  • It should have an appropriate extension like .com, .org, .info, .us etc

Average Cost of Website Domain:  $10-$20 a year.

Website Hosting

Now that you have named your product, you need somewhere to sell it! Rather than being in a physical store, you have it in an online store. This is what your web hosting is. You have to register your domain name and have it “hosted” or stored through a hosting company. These would be companies like Bluehost or WP Engine.

Buying a domain name provides you with a registered website address, and the hosting company can help with the layout of your site, and what people see when they type in your domain name.

The cost of website hosting can vary depending on whether you want a shared hosting or a dedicated hosting.

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Shared Hosting

Shared hosting is a web hosting in which the hosting provider serves multiple websites through a single server. Although each website will have its own domain name, each of the websites are hosted on the same server. You will be provided with a Control Panel with a restricted usage to the hosting server.

Potential Cost of Shared Hosting: They are cheaper than dedicated hosting and usually start from as low as $3 and can go up to $20.

Dedicated Hosting

Dedicated hosting is a web hosting in which the hosting provider provides you with complete access to the hosting server. You will not be sharing the resources with anyone else and you have full control over it.

Potential Cost of Dedicated Hosting: The cost of a dedicated hosting plan usually starts at $20 and can go up to $150 or even more.

There could be other costs depending on other resources you could use like: CPU processor, storage capacity, memory, bandwidth etc.

The hosting fee is an annual recurring cost and tends to be cheaper if the fees are paid in advance for the whole year or multiple years.

Average Cost of Web Hosting: $3 – $150 a month with annual renewal rates.

SSL certificate

Another optional item your website could use is a Secure Socket Layer (SSL). This is lock symbol before your domain name. This indicates your website will encrypt sensitive data like credit card numbers and personal information when entered. It gives people peace of mind before they purchase anything. So, an SSL certificate is a good idea if you run an e-commerce website.

You can get an SSL certificate for free with Let’s Encrypt a. The price varies depending upon the certificate providers. Highly secure algorithms usually fall towards the expensive range. A website for a bank would use an expensive SSL certificate while a DIY site can work with a cheaper one.

Average Cost of SSL Certificate: Free

Small Business Website Development Cost

Website Development Cost

The cost of a website design really depends on if you want a customized website or a template based website. Both have pros and cons.

Customized Website

A custom website is something that is built from scratch, just for you. This is great as you can make it exactly what you want! However, developing a customized website usually takes longer and costs more compared to developing from a template. Think about this like building your own home from the ground up.

Template Generated Website

A templated website has premade features that you can customize. This could be compared to buying a “premade” house and decorating it as you like. It’s nice because you can buy it instantly, but you can’t customize it as much as if it were from scratch. There are many popular templates, and template providers like Wix, WordPress, and Weebly. It is quite cheaper to design a website from a template and one can find many free templates as well to start with.

The downside to a template based website is, they can be very rigid and difficult to add or change features based on your vision.

Within this frame of a customized v/s a templated website, let’s talk about the two different types: Static and Dynamic websites.

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Static Website

A static website is something you create once, and do little updating or changing. These usually have little to no costs associated with them except the yearly hosting fee. The number one thing to be worried about when creating a website that won’t be changed is that Google may penalize your site for having little to no activity. When there’s no activity on the site, both Google and potential buyers might assume you’ve gone out of business and discredit your site.

Dynamic Website

The content on a Dynamic website changes frequently and programmatically. The dynamic websites are highly interactive and users can perform various actions like searching for products, creating requests and orders, making payments etc.

All e-commerce sites, online stores and content management system (Blogs) fall under this category. Usually, larger businesses choose to have a dynamic website but small businesses can also have a dynamic website depending upon their needs.

Building a dynamic website can be a more complicated process as compared to building a static website. Therefore the cost of designing a dynamic website is going to be more expensive and take high amounts of resources to create and maintain.

The cost of designing a dynamic website can start from as little as $1,000 and go up all the way to $20,000. Then you have all the features you could add which also increases costs. Broadly offers affordable dynamic websites for $99/month when you use their review software which is a great bet.

Average Website Design Cost: $300 to $20,000.

Small Business Website Marketing Costs

Website Marketing

Now that you have your domain name, hosting website, and website design, it’s time to start marketing! There are many forms of website marketing. Three of the most important forms are Search Engine Optimization, Pay-Per-Click Advertisements, and Facebook Marketing.

Search Engine Optimization (SEO)

Search engines like Google and Yahoo crawl websites on the internet on a regular basis and use their algorithm. This enables search engines to list new websites on their search results. It is very difficult for a website to appear on the first page when first created. There are other companies competing to be on the front page so be patient!

For this purpose, it is considered a good practice to perform frequent SEO to each page of your website. There are many factors that play a vital role in making a good “SEO” so getting some advice from an expert who provides optimization service on a paid basis. While some SEO experts charge by projects, some others also charge clients on an hourly basis.

According to a survey performed by Ahrefs, $500-$1,000 per month is the most popular monthly rate for SEO services.

How Much Do SEO cost for Small Business

Average Cost of SEO: $500 – $10,000 a month.

Pay-Per-Click (PPC) Advertising

PPC (Pay-Per-Click) advertising is a when you pay a fee each time one of your ads is clicked. Basically, it’s a way of buying visitors to your website, rather than “earning” those visits through organic search.

The most popular type of PPC ad you see are on search engines like Google, Bing, and Yahoo. Below are examples of ads for carpet cleaning companies.

PPC Ads for small business website

These ad campaigns can be incredibly effective because overnight you can rank for any keyword you want! The downside is the cost, everytime someone clicks on your ad it costs you money and once your budget runs out all of your ads disappear.

Having a solid PPC strategy allows you to quickly increase the potential customers coming into your company.

Average Cost of PPC Advertising Campaigns: $500 – $10,000 a month.

Facebook Marketing

Another very popular form of online marketing is through Social Media. As a lot of people use social media platforms like Facebook, Yelp, Twitter,  and Instagram. Unlike PPC ads when you promote your business through these platforms, you will be able to create ads that target your primary audience.

With Facebook Advertising it is possible to target people by age, gender, interests, and even income levels. These ads can be so customized that it makes them a lot more effective.

Average Cost of Facebook Advertising:  $50 – $10,000 a month.

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Summary of Ballpark Costs For A Small Business Website

The chart below summarizes all of the costs that we looked into for designing a small business website.

Each of the expenses is broken down by cost, expense type, and need basis.

Factors

Costs Need Type

Expense Type

Domain Name

$10 to $20 Mandatory Annually

SSL

Free

Optional

Annually

Web Hosting

$3 to $150 Mandatory

Annually

Website Development 

$300 to $20,000 Mandatory

One-time cost

SEO

$500 to $10,000 Optional

Monthly

PPC Advertisements

$500 to $10,000 Optional

Monthly

Facebook Advertising

$500 to $10,000 Optional

Monthly

 Conclusion

Having a well-designed website is essential for any kind of businesses in this digital age. Through a website, even a small business can target customers from around the world. Many things need to be considered when designing a website and hopefully, this article has given you some good direction!

For more information on how to improve your website, check out Broadly.

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Reputation Definition & For Your Business

Reputation Definition & What It Means For Your Business

The saying is true: your reputation does precede you. But how exactly do you define reputation? Cambridge English Dictionary defines reputation as: “the general opinion that people have about someone or something.” Whether you have a good reputation or a bad one is up to you. It’s important to focus on your company’s reputation because it could make or break your business.

The Impact A Reputation Has On Your Business

The Impact A Reputation Has On Your Business

No matter if you’re dealing with a major PR crisis or a single negative review, you must be diligent in managing your reputation. In the world of social media and online reviews, one small complaint can quickly become common opinion with enough firepower behind it.

Let this sink in: 8 out of 10 internet users in the USA say negative information they read online made them change their minds about purchasing something. That’s eighty percent of business you’re losing to negative online reviews.

A good reputation, on the other hand, can improve your business just as much, if not more. If you can retain customers, studies show people will continue to spend more money with you as time goes on. Positive online reviews also outweigh the negative comments, acting as damage control.

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Some other benefits of a good reputation are:

• Distinguishes you from competitors
• Attracts loyal supporters
• Creates growth opportunities

Think about the businesses with good reputations—Apple, Google, Amazon—their success stems from their fantastic reputations!

There’s no doubting that reputations are important to uphold. Sometimes, though, it’s not so simple. What if a competitor is trying to badmouth you? What if there was a small miscommunication, and one angry customer starts spewing falsehoods online? Even if what’s said about you isn’t true, the general public does not know that. And 88% of adults either agree or strongly agree that it would be very difficult to remove inaccurate information about them online. So, how do you “fix” your reputation before it becomes irreparable?

Taking active steps to manage your reputation can help mold the public opinion.

Tips to Improve Your Business's Reputation

Tips to Improve Your Business’s Reputation

If you want your business to have a good reputation, there are a few key areas you can focus on. Below are our best tips for establishing good repute.

Tip 1: Communicate (and stick to) your story

Much like people, businesses can easily be misunderstood. Make sure your mission is clearly defined internally and communicated effectively externally. What values are your company passionate about? Try to appeal to customers on a human level. People who align with your values will become your ideal customers. When people know what to expect from you, there will be fewer moments of what feels like “betrayal.”

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Tip 2: Gather online reviews

There’s your side of the story, then there are your customers’ sides. Gathering online reviews can feel like letting the floodgates open to criticism. But getting customer feedback is imperative to company growth. Feedback is how you improve. At the very least, getting feedback will give you insight on how to improve your reputation. Further, those positive reviews will boost you online. To make it easy on you, Broadly created online reputation management software that automates the review process. This way, you can gather and respond to reviews with ease. You can free up your time while managing your reputation.

Use social proof for business reputation

Tip 3: Use social proof

Reputations are widely built on trust. One savvy way to increase the public’s trust in your brand is to use social proof. Show off the positive reviews you receive. For even more positive results, you can promote these reviews on Facebook. You can also include information about your expertise in the industry. “Proudly servicing the Cleveland area for 35 years” gives you a lot of heft.

Tip 4: Improve customer service

Poor customer service is a surefire way to kill your company. Some brands have earned bad reputations because of their poor customer service. And, many times, these reputations are too far gone to recover. Keep stellar service at the top of your to-do list and see how it rewards you. There are many automated ways to improve customer service without hiring extra man-power. Install web chat on your site to help customers while they are in the buying mindset.

be honest to build your reputation

Tip 5: Be honest

Trust is not built by lying. If your company does mess up, it is always more honorable in public opinion to own up to your mistakes. Covering up a mistake is a fast way to earn a bad reputation. Though it’s not always pretty, it is best to be honest when PR mishaps occur. Similarly, keep customer communications clear in times of confusion and chaos. Nobody likes to be left hanging.

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Conclusion

Clearly, your company’s reputation is much more comprehensive than the dictionary definitions. Your reputation either bring you buckets of new business, or it can turn away potential customers. Earning public esteem is not without work, but it is worth it! Plus, with new innovations and automation software, online reputation management is becoming easier and easier.

Google Reviews Without A Gmail Account

How To Write A Google Review Without A Gmail Account

These days, if you are a local business, your online presence is often how consumers discover your business for the first time. There are tons of ways for your business to get noticed online. For example, having a Facebook Page with great reviews helps your page get noticed by their friends.

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Reviews can impact how your local business shows up in the “Map Pack” of Google search results. When people research for a service you offer on Google, don’t you want your business to show up in the top search results? Getting reviews on Google is crucial to your business’s success in search engines. Likewise, responding to these reviews is critical to your reputation.

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Did you know customers spend 31% more money with businesses who have excellent online reviews? To keep those reviews excellent, you will need to respond to all customer feedback. Whether they are positive or negative reviews, you should respond to all of them.

If you get bad reviews, you can repair miscommunications and win back business with the right responses. For positive reviews, you can nurture these happy customers with the right replies.

But you need the reviews first. The only problem is, many people don’t think they can leave reviews on Google if they do not have a Google account. Well, that is not true.

Business Google Review Without Gmail Account

3 Steps To Write A Google Review Without a Gmail Account

You do not need a Gmail account or Google+ profile to leave a Google review. No need for anyone to create an account just to leave a review! Once you educate your customers on this, you can see a huge increase in reviews received.

The truth is, you don’t need a Google mail account to leave business reviews on Google. You do need some kind of Google account. So, that could mean YouTube, Google Play, Google Drive, Gmail, or a Google mail account of another kind. Whether you have an iPhone or an Android, you can leave a Google local review without having Gmail. How? Using Google Maps.

Reviews and local searches are closely related. That’s why it is not uncommon to find reviews in conjunction with a map and an address. Yelp and Google Maps use this information in combination. If your company is not set up on Google My Business, you may have trouble showing up on map searches. Once you’ve claimed your Google My Business listing, you can show up with authority in the area you live. Your five-star reviews will show up near the map, making it simple for customers to choose you.

All you have to do is tell your Google non-users to follow the below steps. This way there is no excuse why they cannot leave you a review. In fact, once you see how simple it is, you will see how many new reviews you can gain.

We will walk you through the below steps to leave a Google review without a Gmail account:

1. Download Google Maps

2. Search for your business

3. Write a review

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Step 1. Download Google Maps

Google Map For Google Reviews

Android users will notice their phones automatically come equipped with Google Maps. This app can be found in the app store, and it’s used for navigation as well as local business searching. Simply download the app for free onto your phone. That’s all you need to do for the first step!

Step 2. Search For The Business

Local Business Review Without A Gmail Account

Type the company name into the map search bar. If the business page is set up properly on Google My Business, the company should come up as you begin typing. Once you find the business on the map, click the name.

Step 3. Write A Review

Leaving a Google Review without a Gmail account.

Once you have the business pulled up, scroll down past the map until you find starred reviews. This is the review section. You should see five grey stars; that is where you can contribute your own star rating. It’s as simple as that! After you give a star rating, you will be prompted to write more about your experience and share an image if you want. You should see that there was no barrier to leaving a review even though you don’t have a Gmail account.

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Conclusion

Getting Google reviews is imperative if you want to boost word-of-mouth referrals online. Can you believe 85% of customers trust online reviews as much as personal recommendations? With reviews, potential customers can see how their own neighbors liked an experience. They can make decisions based on real events (with the exception of fake reviews). This social nature requires input from you, the business, and it can be hard to keep up. Try review management software to save time and keep reviews coming in automatically.

Now that you know how to leave a Google review without a Gmail account, there should be nothing holding you back from a great online presence. Start taking authority in your community and boost your local business on Google. The other guys won’t see it coming.

how to build relationships with customers

How To Build Relationships With Customers

As a small business owner, your current customers are unmistakably one of the most vital components of your company’s success. Keeping your customers happy and returning for more pays off. On average, a repeat customer is worth up to 9x more likely to convert than a first-time shopper. Building strong customer relationships is the key to keeping customers working with you and raving about your business to their friends.

Because customers are the lifeblood of your business, we are going to suggest the best tactics in building strong customer relationships. A happy customer becomes a repeat customer, and a repeat customer becomes a word-of-mouth brand champion for life.

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Below are the sections we will cover.

  1. Why it’s Important to Build Relationships With Customers
  2. 8 Ways to Build Great Relationships With Customers
  3. What Not to do if You Want Customers to Stay
  4. Conclusion

Why It’s Important To Build Relationships With Customers

So, you realize how important a repeat customer is, but do you realize just how impactful their business is to your bottom line? Even just a 5% increase in customer retention can increase your profitability by an impressive 75%. And, when you lose customers, you’re not only missing out on years’ worth of business, but you’re also handing the business to your competitor. Following a poor customer service experience, 89% of customers will begin business with a competitor instead.

As you can see, establishing and keeping good relations with your customers can really make or break your profitability. If you want to work on improving your customer relationships, we’ve got some tips on what to do and what not to say so that you can foster time-honored relationships with your clients.

Discussing how to retain customers

8 Ways to Build Great Relationships With Customers

1. Ask For Feedback

Customers want to feel valued. A mutually beneficial way to do that is to invite customer feedback. Feedback can be sought in a couple of ways—two of our favorites are surveys and online reviews. Surveys are a great way to build relationships by asking for detailed feedback on an experience or a product. Additionally, customers love sharing their thoughts with online reviews, and there is a myriad of benefits that come with having great reviews–like better online visibility and more consumer trust.

2. Monitor your online reputation

You can’t know what’s being said about you if you’re not listening. Half of customer experience management is asking for feedback; the other half is acting on that feedback and nurturing the customer relationship. You need to be replying to online reviews to ensure they don’t work against you. Try Broadly for an efficient way to ask for, receive, and follow-up on online reviews so you can effectively manage your online reputation 24/7.

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3. Host Special Events for Clients

Value, value, value. What might be a simple event for you to host could be a very special moment for a customer. Make your customer base feel valued with a customer appreciation event once a year or so. Use this event to increase customer loyalty and invite them to become more invested in your brand or service. When a customer is happy, they are much more likely to recommend you to friends. Plus, they get to meet you face-to-face, making a much more personal connection and fostering stronger relationships.

4. Have Excellent Communication

“Nine out of 10 times, any frustrations on either side occur because we aren’t communicating with our clients enough,” Jaimee Newberry, co-founder, and CEO of Picture This Clothing said. To reverse this missed connection, align your efforts with a strong customer service strategy. Automated messaging platforms are increasingly popular and successful in solve customer problems while they’re on your website—the moment they are most likely to make a buying decision. Simply being available is a big part of customer communication success in 2018, which is why social media is such a large marketing strategy today as well. In a recent Pew Research study, 73% of American adults watch YouTube and 63% go on Facebook—do you want to miss out on all those eyeballs?

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5. Reassure With Expertise

Any good working relationship needs to have trust. Make sure your website is professional and lists any awards you’ve received, plus you should have your glowing reviews easily visible. In addition, consider adding a blog to the site. Customers want to work with an expert, and when you share your insight via informative, industry-specific blog posts, you rise above competitors as an industry leader. You can also publish case studies around your niche.

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6. Establish an Ambassador or Loyalty Program

Reward the loyal brand-lovers with an ambassador or loyalty program. Be it a punch card or commision-based arrangement, there are various ways to implement customer rewards programs. Building relationships become easier when you invite customers into the brand “family.”

7. Practice Stellar Customer Service

Customer service doesn’t stop at automated chatbots. It extends to phone communication, in-person interactions, and even marketing materials. If you want to keep customers coming back, you need to be there for them when they are upset, confused, angry, or happy. Consider using a reply template to ensure ultimate customer satisfaction when sending customer service emails. There are also templates you can use for replying to online reviews.

8. Keep the customer experience in mind

Lastly, think about your customer expectations. What do they hope to get from your company? Keep the customer experience at the forefront of your business, and you will find that strong relationships will begin to come naturally. Always work to exceed expectations rather than merely meet them to establish a lasting relationship.

What is Customer Retention

What Not To Do If You Want Happy Customers

Making new customers stay with your company requires a few strategies, and knowing what you should not be doing is just as important as its opposite.

Here’s what NOT to do if you want repeat business:

Don’t Pass the Buck

Don’t pass a frustrated customer on to another person, unless it’s a manager. This delays answers, and usually makes the already frustrated customer repeat all the details they just answered to the first representative.

Don’t Give Them a Dead End

Hearing “Sorry, that’s all we can do” is a sure way to lose business. Instead, offer solutions and additional options. Even a discount or a free month will ease their frustration. Make them feel like you are going out of your way to do everything you possibly can.

Don’t be Passive

Apathy is one of the fastest ways to lose a customer. When a customer comes to you, it’s because their expectation wasn’t met by the product or service. Don’t let them down a second time! They are coming back to you because they hope you will have a solution. Be concerned about every customer and show them you care.

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Conclusion

At the end of the day, customer relationship building is about how your company improves customers’ personal lives. It’s not about your value proposition or the new marketing tool you downloaded (though it will help immensely!). Establishing loyal customers means treating them with respect, being trustworthy, and having fantastic communication. Make your customers part of your brand story, and see how easy building strong relationships can be.