how to grow a successful local business

How To Grow A Local Business

Small businesses have some advantages over the large big-box retailers because they tend to know the community and culture better. Sadly, data shows that 70% of small businesses won’t last for 10 years so let’s ensure that you’re not part of that statistic.

Here at Broadly, we have put together a huge list of tips to help grow your local business so that it will be around for generations. In addition to these tips Broadly has created several tools for local business owners to turn website visitors into leads, manage those potential leads, and gain online reviews from happy customers.

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Local Business Content Strategies

A well put together content strategy is often a very cost-effective way to grow local companies reach and stay top of mind of their customers. Below is a list of content strategies you can get started with today.

  1. Create a local business website –  Here are 22 benefits of having a website for a small business.
  2. Create a blog – This is often the first way a potential customer comes into contact with your company and opens the door to work with them further.
  3. Create a video – How your local business can use video marketing to increase sales.
  4. Create ebooks & case studies – These are a way to showcase the benefits of working with your company.

Local Business Content Strategies

Email Marketing Strategies

If you have invested time and money into creating content that helps people turn into customers, then you want to get that content in front as many people as possible. Email marketing is a low budget way to stay in contact with your customers and educate them on why they should work with you. Here are some of the top ways your company can use email marketing to grow.

  1. Create an email opt-in on your website to capture potential customers email addresses
  2. Increase email sign ups by offering a free download or incentive to encourage people to add their email address to your list.
  3. Create an email nurture sequence that automatically sends emails to educate them why they should use your company.
  4. Create a newsletter to continue communicating with them and staying top of mind.

Local SEO Strategies for business owners

Local SEO Strategies

Local search engine optimization (SEO) is a way to optimize your website to rank better in Google local search results. With 93% of local intent searches have show the Google Map pack search results you can see why businesses to show up on the map.  Local business owners really like this traffic because it gives you free visits from potential customers. Below are some tips to help you increase your local SEO.

  1. 10 Tips to make sure your site SEO Friendly.
  2. 5 SEO mistakes to avoid.
  3. Make sure your business name, address, and phone number (NAP) are consistent across local directories.
  4. Build local citations

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How To Drive Local Foot Traffic

Some local businesses live and die by foot traffic. This is especially true in touristy locations because the customer base is a revolving door of people. For these businesses, they need to stand out and gain people’s attention while they are in town. Here are some tips to increase foot traffic to your business’s front door.

  1. Team up with other local businesses to refer customers to each other.
  2. Hire a sign holder to catch people’s attention as they drive by.
  3. Put up flags that describe what your business does.
  4. Offer free Wifi & chargers
  5. Live music

How To Drive Local Foot Traffic

Improving Sales Conversions

Without enough sales, your local business becomes a hobby or a literal non-profit. We have come up with a few tips to help you work smarter not harder to increase sales for your company.

  1. Online Chat Tools – Use web chat tools to talk directly to customers on your website.
  2. Sales Tracking Software – Use a sales tracking software to stay on top of who your customers are and where they are in the process.
  3. Mobile CRM – If you can’t afford to be tied to a desk all day, try using phone apps to manage your business from the field.
  4. Customer Loyalty Programs – Implement a program to keep customers coming back again and again.
  5. Use Groupon to jump start getting sales, but be careful too good of deal could cost you a lot of money.

Local Community Promotions

Business is a big part of every community and getting involved with local events can be a great way to build relationships with people and stay at the top of their mind. Here are a few ways to get your business involved with your community.

  1. Team up with other local businesses who share common customers
  2. Join a local group like the Chamber of Commerce
  3. Give back to the community by donating to charities
  4. Work with local influencers, news stations, & content creators
  5. Host events, happy hours, & experiences
  6. Attend events & trade shows and think about setting up a booth

How to grow small business on Google

Local Google Marketing Tips

Between Google Search, Google Maps, and Gmail the majority of people in the United States use Google products on a daily basis. If you don’t have your business set up properly you are basically invisible to a lot of potential customers in your local market! Here are some tips to help you get your business on Google.

  1. Claim and verify your business on Google
  2. Add your Local business to Google Maps
  3. Respond to your Google reviewers
  4. Learn how to ask local customer for Google reviews
  5. Create a Google review link to easily email customers and clients
  6. Remove fake Google reviews
  7. Work on removing negative reviews from the top of Google search results

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Local Facebook Marketing Tips

Facebook receives 2.32 billion users on a monthly basis. You can bet that some of your future customers are on Facebook, and it could be a good way to make contact with them. Also if you spend any time on Facebook you’ve probably seen friends and neighbors asking for suggestions on companies to use in the area.  Having a presence on the Facebook platform allows you to be involved in these conversations and also to receive reviews and grow your online reputation. Below are some of our best tips to help your business grow on Facebook.

  1. Optimize your Facebook business page for local customers to see
  2. Get local reviews on Facebook
  3. Promote your Facebook reviews
  4. Embed those Facebook reviews onto your website
  5. Report fake Facebook reviews

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Local Yelp Marketing Tips

Yelp is a marketplace that helps online searchers connect with local services and businesses.  Like other marketplaces, Yelp helps give the basic information about your business such as operating hours, prices, and services provided. This marketplace also helps gain reviews for your business so potential customers can read how previous customers have liked your business.

  1. Build a strong Yelp profile for your business profile
  2. Learn how Yelp filters reviews and what you can do about it
  3. Report inappropriate and fake reviews to Yelp

Get more positive reviews in Google

Tips On Getting Online Reviews From Local Customers

Word of mouth still remains as an important part of how people find and evaluate a local business. As we’ve shown many of the marketplaces like Google, Facebook, and Yelp gain reviews from customers that they then show on your company profile. These days it is easier than ever for customers to share about their best (and worst) experiences. So online reviews have become today’s word of mouth marketing, and can really help your business grow.

Here are our top tips for getting online reviews from your customers.

  1. Start by asking customers for online reviews – 70% of people will leave a review if you ask.
  2. Not sure how to ask? We have a list of proven ways to get more online reviews from local customers
  3. Use a reputation management software tool to monitor all your reviews, even if they are positive or negative reviews you should respond.
  4. Send out a customer satisfaction survey and ask the positive responses for reviews

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Offline Marketing For Local Businesses

Offline marketing is exactly what is sounds like, which is any promotion or advertising for your business outside the realms of the Internet. In the real world, it reaches and grabs the attention of people when they are not on their phones or computers.

  1. Launch a direct mail campaign.
  2. Send past customers free samples, fridge magnets, etc keep your business top of mind.
  3. Coupons in local newspapers.
  4. Billboards
  5. Radio Ads
  6. Phone calls to check in with them
  7. Improve your business voicemail
  8. Make your product packaging unique and promote your business throughout the delivery journey.
  9. Live demos in stores or coffee shops.
  10. Make your business cards unique and memorable.

local business owner paid marketing strategies

Local Paid Marketing

If you want to try some of these marketing channels to see if they would work for your business than paid ads can be very effective.

For example instead of spending 6 months doing SEO only to find out those keywords do not lead to new customers. Instead, you could test a lot of keywords through Google Ads and have them ranking within 24 hours. Once you have data on what terms lead to customers you can start working on a content and SEO strategy to work on over several months.

Here are some of the most popular paid marketing strategies that your business could try out.

  1. Search Ads by searchers location on Google & Bing.
  2. Facebook Ads by targeting demographics and locations.
  3. Linkedin Ads to target businesses and owners.
  4. Social Ads – On platforms like Pinterest, Instagram, Snapchat, etc.
  5. Display Ads –  Are banners or other ad formats made of text, images, flash, and videos that appear on websites and apps.
  6. Retargeting Ads – This is showing ads to people who have already been to your website.

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Conclusion

These are some of our favorite local business marketing tips. Did we miss any? Please let us know in the comments. We hope these tips will help grow your local business to thrive for years to come!

Small Business Organizational Chart

Small Business Organizational Charts

A small business organizational chart is a visual representation of your business structure. It outlines employee roles and demonstrates who employees report to within the company. There are multiple types to choose from and many reasons why you should create one for your business!

Before getting started, it’s critical to establish goals for your organization chart (also known as an org chart) to help you decide which type to use and what information to include.

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Does My Small Business Need an Organization Chart?

You know who everyone is in the business, what they’re supposed to be doing, and the appropriate chain of command, so why would you spend time creating a chart that details all that information? There are several reasons such a chart can be a powerful tool for your company. Here’s how:

  • Clearly defines management structure, which is helpful in a complex business
  • Helps increase operating efficiency
  • Shows current success
  • Facilitates planning for the future
  • Allows for at-a-glance engagement with the right contacts

Types of Organization Charts

Types of Organization Charts

Understanding the types of org charts available allows you to choose the one that makes the most sense for your business.

Line Organizational Structure

Line Organizational Structure

Also known as a hierarchical organizational chart or a top-down organizational chart, this is the most common structure due to its simplicity. The top of the chart features the executives, then directors (for larger businesses) followed by the department heads, and the employees each department head or manager is responsible for. This traditional hierarchy is simple and rigid. Information flows through each layer of the organization in turn, and the structure doesn’t allow for collaboration between teams or “open door” access to upper management.

For small businesses with few employees, this type of chart is the least complicated, with the owner at the top, shift or department managers in the middle, and other employees under them.

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Functional Organization Structure

Functional Organization Structure

Similar to the line organizational structure, the functional organization structure offers more lines of communication. It enables directors and managers to collaborate with one another over teams they don’t directly control, for better information flow and flexibility.

In a small business, you’re likely to have separate teams with a great deal of interaction; the sales department may have daily interaction with administration and with shipping. This type of chart establishes a hierarchy in each department while allowing for cross-communication.

Line and Staff Organization Structure

Line and Staff Organization Structure

This organizational structure is best for companies working in specialist fields. The staff in this situation refers to experts advisors providing technical information, opinions, and advice, who may be allowed to authorize certain activities and assist with reports that bear weight in decision-making. Staff and line positions have different objectives and are often at odds. Conflicting expectations can be confusing for bottom-tier workers and result in lower productivity.

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Project-Based Structure

Project-Based Structure for small businesses

If your business operates with projects that are different from one client to the next, and from one brief to the next, this structure is the ideal choice. The chart changes as needed for each project. While it’s helpful to be able to mix and match personnel based on project needs, it does mean teams have to adapt to new managers and colleagues for each assignment. Managers must be able to handle a variety of functions across multiple departments.

At the top, you have a director who appoints the project manager for each project. The project manager chooses a team of people to work on the project based on their skills and expertise. When the project is complete, managers and team members are assigned to other projects.

For a small business, projects may internal, for example marketing campaigns or charity events. Project charts can help track teams for each initiative.

Matrix Structure

Matrix Structure Chart Organization For Small Business Owners

The matrix organizational structure combines several types of organizational structures to create a customized solution to meet specific needs. A matrix organization is characterized by more than one chain of command, with project team members reporting to two or more managers. It’s ideal for businesses that are project-based, where teams must also follow a functional structure.

In this case, team leaders are assigned a representative from each functional area that applies to the project. The functional team member reports to the project manager and the functional manager of that area.

The functional manager oversees the employees and activities to ensure they’re in line with company standards and policies, while the project manager or team leader ensures the project is completed as planned. As with a line and staff structure, conflicts and confusion can arise when reporting to more than one boss.

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Circular Structure

Circular Structure Organization Setup For Small Business Owners

In a circular structure, there is still a reliance on hierarchy. Higher level employees occupy the inner rings of the circle and lower level employees occupy the outer rings. The executives aren’t at the top of the structure, but rather on the inside to allow ideas to spread outward. The structure is intended to promote open communication and the free flow of information between all parts of the organization.

In practice, the structure is often confusing because it can be difficult for people to figure out where they fit within the organization and who they are supposed to report to. However, in a business where communication is encouraged on all levels, this allows employees to seek advice from any available supervisor, as opposed to a rigid chain of communications.

How to Create a Small Business Organizational Chart

First, choose the type of chart that best suits your company’s needs. To prepare for the chart creation process, make sure you have a list of all employees available with any pertinent information, such as supervisory relationships. Gathering this information ahead of time will speed the process of filling in the chart.

With the type of chart in mind, choose the tool you’ll use to build the organizational chart. While there’s always the option of hand-diagramming your chart, this time-consuming process isn’t conducive to making quick and easy changes as your organization grows or people leave. If you prefer this option, there are plenty of organizational chart templates available for download.

You can use a number of free tools such as Microsoft Office or Microsoft Excel to create your chart. There’s also the option to use drawing and presentation programs such as Google Slides or Microsoft Powerpoint.

You can also use org chart software such as Pingboard to create your chart. Though it is a paid tool,  there is a free version comes with limited functionality that you can use to get started. Some HR and payroll systems, including Success Factors, Zenefits, and Justworks offer the ability to generate organizational charts using the current employee data in your system.

Ideally, you’ll want something that offers the ability to color code your chart, search by name or job title, and drill down to locate more detailed employee information so that it is easier to interpret, use, and update.

With all the information assembled, fill in the information to complete the chart. You’ll want to at least include the name of the person in the position – leaving it blank if the position is open, along with the department, the role or job title. If there’s enough space, you can also include the location, which is particularly helpful when working with a geographically diverse or remote team. It’s also a good idea to include a photo of the person along with contact information.

Some organizational chart software solutions offer additional functionality so that your chart can also function as an employee directory on your business website. Those options allow you to enter details that are only visible to the employee and upper management, such as emergency contacts, t-shirt size, and dietary restrictions, which can be useful for company functions and rewards.

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Conclusion

For your small business organization chart to ultimately serve its purpose and aid your business, you must be able to update your chart as needed and effectively share each version of the chart with your entire team. Access to an organizational chart facilitates daily communication among staff members and employee efficiency, contributing to smoother business operations, so it’s well worth investing resources into the process. It’s a good idea for small business owners to operate with two versions of their chart; one forward-facing for all employees to see, and one behind the scenes to plan for future growth and vacant positions.

51 Marketing Ideas To Grow Your Small Business

Whether you have been a business owner for 6 months or 60 years, it’s always a good idea to think of ways to grow your business.

No matter what your budget, we have provided a list of marketing ideas to help you increase traffic, leads, sales, and reputation for your business.

If you are short with time, the Broadly Team has created multiple tools for business owners to turn visitors into leads, manage those leads, and gain online reviews from happy customers.

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Small Business Content Strategies

Small Business Content Strategies To Grow This Year

A well put together content strategy is often a very cost-effective way to grow a company over time. A content strategy connects is when your company’s content is created with your businesses goals and user needs in mind. Below are a list of content strategies you can get started with today.

  1. Create a website – Here are 22 benefits of having a website for a small business.
  2. Create a blog – This is often the first contact a person has with your company and opens the door to work with them further.
  3. Create a Video – How your small business can use video marketing to increase revenue.
  4. Create Ebooks & Case Studies – These are a way to showcase the benefits of working with your company.

Small Business SEO Strategies

Search Engine Optimization (SEO) is a favorite for business owners because the visitors that come to your site are “Free”. Having an increase of sales, without paying for ads are S understandably a favorite for business owners. Here are a few tips and links to follow!

  1. Create a mobile-friendly & well-designed website
  2. Make sure your site SEO Friendly
  3. Avoid these 5 SEO Mistakes

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Increase Your Sales

As the saying goes “increasing in sales cures all ails”. Who doesn’t want to make more money without doing more work? Below are a few strategies to help improve the amount of sales for your business without putting in hours of overtime.

  1. Online Chat Tools – Use web chat tools to talk directly to customers.
  2. Sales Tracking Software – Use a sales tracking software so nobody falls through the cracks.
  3. Manage Customers On The Go – Manage contacts while on the go with the right phone apps.
  4. Customer Loyalty Program – Implement a program to keep customers coming back.

small business on Facebook

Small Business Facebook Marketing Tips

With 2.32 billion monthly active users makes Facebook as one of the largest online communities in the world. Having a simple presence and strategy can turn Facebook into a viable channel to grow your company.

  1. Optimize your small business Facebook business page for success
  2. Get small business reviews on Facebook
  3. Embed your Facebook reviews on your website
  4. Report fake Facebook reviews
  5. Use Facebook ads to increase leads to your site

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Community Promotions

Getting involved with the local community can be a great way to engage with potential customers. Here are a few ways to get your business involved with your community.

  1. Team up with other small business to refer customers to each other.
  2. Join a small business group such as the local chamber of commerce.
  3. Give back to the community with charitable donations.
  4. Work with small business influencers, news stations, & content creators.
  5. Host events, happy hours, & experiences

How to grow small business on Google

Small Business Google Marketing Tips

Since the majority of people use Google’s search engine to do all of their online research it is important to have your business set up on Google. Here are some tutorials to get your business set up right on Google.

  1. Claim and verify your business on Google
  2. Add your small business to Google maps
  3. Respond to your Google reviewers
  4. Learn how to ask small business customer for Google reviews
  5. Create a Google review link to easily email customers and clients
  6. Remove fake Google reviews
  7. Work on removing negative reviews from the top of Google search results

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Offline Marketing

Offline marketing strategies utilize offline media channels to create awareness of a company’s products and services. These campaigns can actually be used to drive people to online campaigns or to call your business directly. Here are a few examples of what offline media channels are, and what you can do to expand your business.

  1. Launch a direct mail campaign.
  2. Send past customers free samples, fridge magnets, etc keep your business top of mind
  3. Billboards
  4. Radio Ads
  5. Speak at events

Small Business Yelp Marketing Tips

Yelp Reviews- Why do they filter

Yelp is a marketplace that is set up to focus exclusively on helping people find businesses and services in their local area. Businesses providing a local service like pet care or home services can really benefit by having a good Yelp strategy. Here are some tips to help your business on a Yelp.

  1. Build a strong Yelp profile for your business profile
  2. Learn how Yelp filters reviews and what you can do about it
  3. Report inappropriate and fake reviews to Yelp
  4. Set up Yelp ads to target customers in your area

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Getting Reviews From Small Business Customers

In the era of the internet, online reviews are often where people turn to find out if they should use a specific company. In fact, 84% of customers trust online reviews as much as a personal recommendation (online statistics source).

  1. Ask for online reviews
  2. Don’t know how to ask for a review? Use our templates
  3. Ask current customers for referrals
  4. Use a review management software tool to respond to all reviews, even if they are positive or negative reviews
  5. Send out a survey to get customer feedback

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Email Marketing

email marketing for small business

Email marketing is the strategy of sending emails to prospects and customers on a regular basis. Effective marketing emails can convert prospects into customers, and turn one-time buyers into loyal, raving fans. Here are some tips to get you started with email marketing.

  1. Create an email opt in on your website
  2. Create an email opt in for your email signature
  3. Offer a free download or incentive to encourage people to add their email address to your list.
  4. Create an email nurture sequence to educate them why they should buy from you
  5. Create a newsletter to keep and build a relationship with your customers

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Paid Ads Marketing

If you have some extra budget for marketing then paid advertising can be a good way to test out different channels to see what works. These ads are great because you can easily turn them on or off and helps you find out where your audience is and how to best reach them. Here are some of the most popular paid marketing types.

  1. Search Ads (Google Ads, Bing Ads, etc)
  2. Social Ads (Facebook, Linkedin, Pinterest, Instagram, Snapchat, etc)
  3. Display Ads
  4. Retargeting Ads – This is showing ads to people who have already been to your website

Conclusion

These are some of our favorite small business marketing tips. Did we miss any? Please let us know in the comments. We hope these affordable promotion strategies spark ideas for you and your small business to grow and thrive!

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How to Promote Your Business on Facebook

How to Promote Your Business on Facebook

Are you using social media to promote a small business? Creating a Facebook page for your business is a great place to start.

However, just having a business Facebook page isn’t enough. You’ll need to use Facebook effectively to further your business’s goals and connect with potential customers. In the following guide, we’ll look at how you can better promote your business on Facebook.

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Business Benefits of Using Facebook

If you haven’t started using Facebook for your small business, it’s never too late. If you thought the effort of carving out your business’s space on Facebook won’t be worth the return, you may be greatly surprised.

Every day, 1.5 million users log in to Facebook; and over the course of a month, 2.27 billion users log into Facebook. Even tapping into a small portion of that audience can make a big difference in growing your business.

More consumers are doing their shopping online and successful marketing strategy is going to include using social media pages. Managing Facebook ads, creating regular posts, and publishing marketing materials can help increase sales for your business.

When you’re using Facebook for your business, you have access to the 70 percent of Facebook users who check in daily. You also have the benefit of using a platform that is specifically designed for business owners like you.

Facebook Business Tips For Promotion

Facebook Business Tips

You’ll need to know how to get reviews. In the online community, these reviews are the best word-of-mouth recommendations you could hope to get. You’ll also want your Facebook business page set up properly.

Just getting started with your Facebook business page? The following tips will have you quickly gaining the kind of traction you want.

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Tip 1: Create a Business Page

If you already have a personal Facebook profile, getting a business page up and running is simple will give you access to more options for promotion. You’ll also be able to customize your business page to target your market.

Once you have a business page, you can then monitor how your business is doing through social media. Not only can you track your current customers, but you can also reach out and target potential customers.

Create a Facebook Business Page

Tip 2: Include Call to Action Button (CTA)

Using the Call to Action button is there to help engage your audience. Not only does it create a relationship between you and your potential customers, but it also gives your page visibility.

The more people make tracks on your page, the more readily your business page will appear in other people’s news feeds. Any time a person likes, comments, or shares your story, their circle of friends are likely to see it. This organic form of outreach leads new potential customers to you – and your Call to Action gives them a reason to stay.

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You can choose what the Call to Action button connects your consumer with. They’ll be able to book an appointment, call you, shop now, and more. It’s one more way you can make things easier for your consumer—and consumers live for convenience.

The Call to Action button gives your advertisements a true purpose. It will drive your audience to take the action that most benefits your business according to your business strategy. If you want people to visit your website, then your advertisements can both encourage them to do so as well as directly link to there.

Are you looking to grow your email list instead of creating website traffic? You can include a Sign-Up button that makes the process easy.

 Include Call to Action Button (CTA) on your Facebook page

Tip 3: Get Feedback and Recommendations from Customers

This is where your reputation comes from. Customers like to shop around, and they aren’t going to settle for a business with no reviews—or even worse—bad Facebook reviews.

Customer satisfaction should be your number one goal. An incredible 85 percent of people trust the reviews they read online. Positive feedback and recommendations are going to garner you both new and returning customers, and future business.

Get Feedback and Recommendations from Facebook Customers

Tip 4: Engage With Customers and Individuals

Customers like to feel like their experience matters. Engaging with them through your business page does just that. Savvy potential shoppers will monitor how you interact with others here, and determine whether or not they want to work with or buy from you.

Engaging with customers on Facebook can be a great way to build rapport. Your positive and responsive attitude to them and their needs will be reflected in the feedback your given. Go ahead and let that great customer service translate into better reviews for your business.

Engage With Customers and Individuals

Tip 5: Offer Promotions and Facebook Contests

Contests and promotions are a great way to draw people to your page. A little bit of action from your target audience goes a long way. When they post on or about your contest, their friends will receive notifications on their feed as well.

Everyone loves a contest. Choose a prize that reflects the wants of your target audience and one they are likely to share with their friends. Put a qualifier on the contest that they must like your page and share the contest to be entered.

This can be a great way to bring new people to your page and give your business some quality attention. It’s true you may lose some of the people you’ve gained once the contest is over. In the meantime, it’s likely your post will be shared to a wider audience than you would have otherwise reached.

Offer Promotions and Facebook Contests

Tip 6: Join Relevant and Local Facebook Groups

Joining Facebook groups can be a great way to tap into an existing audience. People who join groups are usually actively involved and interested in the topic—whether it’s a niche or local group, you’ll be marketing to people who are more likely to need your services.

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This is a great opportunity for you to engage with your future customers. Many people post in these groups looking for recommendations and suggestions—you might be surprised how frequently your services can be offered.

Once you’ve had a successful exchange or two? Other people will be recommending you in that group—and the other groups they belong to—when similar recommendations are sought.

 Join Relevant and Local Facebook Groups

Tip 7: Create Your Own Facebook Groups

Creating your own Facebook group gives you another way to connect with your current and future customers. It lets them engage with one another and create a community, which can be great for your business.

A Facebook group can help you gain some serious traction. Advertise it in one of the similar groups you belong to and you’ll garner new potential customers. Some people are more likely to engage in a group than on a business page. This way, you’re covering all your bases.

Create Your Own Facebook Groups

Tip 8: List Your Events

Events are free and easy to create on Facebook. Your schedule of events will be available for anyone to see. And anyone who marks they’re interested? They’ll receive reminders when your event is close—and their friends will see that they have something planned.

Enhance Your Online Reputation

Events can be a physical experience, like special performances, exclusive sales or speaking events. If you don’t operate out of a brick and mortar space, or need to appeal to a geographically diverse group, you can also host digital events. Teleconferences, live-streamed classes, or sales can all be valuable events.

Events can be a great way to keep people from forgetting about what you have going on. When people agree to attend your events, others will be notified in their feed, which may result in new customers.

List Your Events on Facebook

Tip 9: Promote Your Content

Promoting your content can bring your Facebook posts to a new audience. You should promote your content to bring in new consumers and show potential customers what you’re up to.

This is essentially advertising. Facebook algorithms will move your promoted content beyond your regular audience. These ads are targeted and should be shown to people who are more likely to be interested in your product.

Promote Your Content on Facebook

Tip 10: Go Live on Facebook Video

Going live on Facebook can be a great way to engage with your audience in a new way. You’ll likely get a priority spot in the news feed and any likes and comments will pop your video on other feeds as well.

Using Facebook video creates fresh, new material for your potential customers. It’s easy to scroll past words, but a video can be quite attention catching. It’s also a great way to build a rapport and showcase your personality.

Go Live on Facebook Video

Conclusion

Social networks can make it easier than ever to reach your target audience. Following these tips can have your business’s Facebook page pulling in new customers before you know it.