The Go To Jail Space on the Monopoly game board

How to Market a Bail Bond Business

Bail bonds are a lucrative and highly competitive on-demand business. Since state law determines procedures and pricing, beating the competition depends on three things: communication, marketing, and reputation. 

When someone is arrested, family and friends go into crisis mode. Most will search immediately for a bail bondsman to get their loved ones out of jail as quickly as possible. Some will ask friends for a recommendation, but the majority will go to Google for help. Here’s how to make your bail bonds business stand out. The higher your business ranks in local listings, the more business you will attract. That means your first priority is ranking for local search on the web and mobile. 

Before you create your marketing plan, check your state laws. There may be restrictions on how you can market and to whom. For example, soliciting attorney referrals is illegal in California.

Communication is more than just answering the phone. Face-to-face skills and telephone skills are important, but today’s consumers need to be able to find information about your business online and demand an immediate response. 

A responsive, functioning website can be your biggest asset. Filling your website with content users are searching for is invaluable. It increases name recognition, builds trust, and makes your site appear higher in the web search, which increases the traffic to your site. More traffic plus great content means more visitors turn into customers.

1.Build A Website

One of the biggest benefits of a small business website, is no matter what you’re busy doing, your bail bonds website is always working for you.

The first step is to build a website designed to be found and to convert visitors to customers. To get visitors, your website has to rank high in the search page results, and because more than half of searches are conducted on smartphones and tablets, you need a responsive design that will adapt to any size screen. Navigation should be simple and clear to help visitors find exactly what they are searching for. When visitors cannot find the information they are looking for, they will leave your site and go to a competitor. Making information easy to find boosts your conversion rates. 

Next, you need to carefully consider what to put on your pages. Specific content helps your website get a higher rank in the search engines and inspires customers to choose your business over competitors. Explain what you do, who you are, where you’re located, and how to contact you. 

2. Content For A Bail Bondsman To Get More Leads

Effective digital marketing includes enticing people to visit your site. Content marketing can be described as writing about what customers search for so they will come to your site for answers. It’s important to know your audience and write in the language they can understand. Talk to clients, not lawyers or industry professionals. Keep the language simple and the approach friendly. Topics like “How do bail bonds work?” and “What happens when someone is arrested?” will help attract potential clients.

How to Dominate Google Local Search

Woman on Laptop

It’s not easy to be number one, but there are many search engine optimization steps you can take to get to the top of local Google search. The more bail bonds related information you have on your site, the higher your business will rank.

When building your site, make sure you choose a responsive style. Responsive simply means the website will fit and be readable on any size screen. Since searching on mobile devices outpaced desktop search way back in 2015, it is just bad business to have a website that doesn’t work well on mobile devices. You may even want to consider a mobile app for direct communications with clients.

3. How to Rank for Bail Bondsman in Google Maps

If you haven’t chosen a name for your business, consider using the primary keyword in your business name. The bail bondsman who snags the county or city name has a distinct advantage over other choices. In most areas, those plums are long gone, along with names like Fast Bail Bonds and Cheap Bail Bonds. Get creative, but stay on point. If your business name is already established, work with what you have to build a great reputation. You’ll also need to add your business to Google Maps

4. How to Optimize Your Google My Business Listing

First, claim your business on Google My Business. To return the best results, make sure the information on your website includes business contact info such as address and phone number, a clear description of your business, and the business categories you fit in. This will also boost your Google Maps listing and help with local search. 

Higher small business website listings usually include photos, operating hours, reviews and replies, and ratings in addition to basic contact information.

5. How To Get Citations

Citations are online mentions that include the business name, address, and phone number (NAP) on websites where people are likely to search for your business, or on websites, apps, and social media. A structured citation is one where the information appears in a consistent format, like a Google Maps entry:

Google my Business listing for Freedom Bail Bonds

An unstructured listing might be a Facebook, blog post, or article that contains the same information within a paragraph or story.

These types of references help users find local businesses and help boost your search engine rankings. Moz identifies NAP listings among the top local ranking factors. Claim your listings wherever they appear online in order to keep listings correct and up to date.

Where to get citations for a bail bonds business:

6. How To Get Reviews As A Bail Bondsman

You would think customers might be reluctant to go public with bail bonds reviews under the circumstances, but many customers are willing to provide feedback, especially when you deliver great customer service. Be responsive, informative, and friendly, and your clients, no matter who they are, will appreciate it.

Customer reviews are a fantastic selling point. Research shows that 86% of consumers read and trust reviews for local businesses, including 95% of people age 18-34. Visitors who read positive reviews are more likely to convert. Reviews also boost the local SEO value of your site and help you get higher search rankings.

7. Your Secret Weapon: Response Time 

Response features on your website and mobile app are great conversion rate tools. Potential customers want answers now. The business often goes to the first bail bond company to respond. That’s why you have to make it as easy as possible for them to get an instant response. 

Having a web chat window opens up to offer help when people go to your site is powerful. They have questions and you can message them in real time, right this minute – not later when you have time to call back and the business is already lost to a competitor. Answering phone calls is great, but grabbing them before they make a call is even better!

Bail Bonds
8. Leverage Social Media Marketing

Share your content on social media. Facebook is the most effective social media marketing channel for a bail bondsman, where you can share information and local knowledge without violating the privacy of your clients. Unlike other small businesses, you can’t highlight your clients. But don’t be surprised if they compliment you on your excellent work. 

Social media offers an excellent platform to promote your business by answering questions, offering advice, and showcasing your expertise. Creating informative shareable content encourages people to share, which expands your audience.

9. Online Paid Advertising

While PPC campaigns (pay-per-click advertising) helps get your name in front of potential customers, your efforts should be highly targeted and local to return effective CCP (cost-per-click) results. Google Ads and Facebook ads allow you to choose a very specific PPC audience to see your advertising, and messaging should focus on fast, courteous service. 

In addition to digital marketing, your bail bonds marketing strategies should also include physical advertising, like signage on the building and on vehicles and billboards in the area near the county jail; they are still quite effective for bail bonds businesses.

Conclusion

Bail bonds advertising and online marketing is very similar to that of other small and medium businesses, with some limitations. You can’t compete on price because that is set by the DOJ. You also can’t promise to speed up the procedure. What you can do is offer fast, courteous service and comprehensive knowledge about what will happen. Clients will ask a lot of questions professional bail agents know answers to, like how long release will take after their loved one is bonded out, where to pick them up, and what happens next. You’re the expert. Volunteering this kind of information is reassuring and builds trust. That’s the kind of service people tell their friends about and the kind of customer feedback you want.

Home cleaning service business operator mopping a house

How to Start a House Cleaning Business

The home cleaning industry is subject to change based on household disposable income, but thanks to a large portion of the baby-boomer generation moving into retirement, total industry revenue in 2019 – for franchised residential cleaning services – is projected to hit $943 million, and the annual growth rate from 2014-2019 is 2.8%. If you enjoy cleaning homes and helping others, now is a great time to jump into the house cleaning business.

Step 1: Create Your House Cleaning Business Plan

Shopping for the right equipment to clean a floor for a home cleaning business

For the greatest chance of success, you’ll need to begin with a business plan that clearly defines your mission, target market, local competition, startup costs, projected revenue, marketing plan, business structure, and other details. While it’s tempting to jump right in, creating this plan keeps things focused and can even assist you with obtaining startup capital from investors.

Market research helps you determine how viable the business would be in your area. You’ll need to know how many homes are in the area, particularly with individuals or families who can afford to hire your company. How many other house cleaning businesses are in the area? If you’re in an area where franchises dominate the market, you’ll need to find ways to differentiate your company – whether it be in terms of cost, service quality, or even the cleaning products you use.

Determine the service area you’ll cover, including how far you’re willing to travel for a job and the circumstances you’ll willing to work under. Will you work when the clients are home? How will you enter the home if they are not?

For many aspiring business owners, the legal side gets intimidating. You’ll need a legal business formation to maintain professional credibility and satisfy tax obligations. While sole proprietorships are the easiest and least expensive to start, you remain legally liable for debts, lawsuits, etc. LLCs provide an affordable alternative to protect your assets and separate yourself from the business, but it’s in your best interest to consult with a business lawyer to see what’s best for your situation. You must also address local, state, and federal legal requirements, which vary based on where you’ll be operating your business. In some areas, you may be required to obtain a business license and/or business insurance before you can begin signing clients.

During your business planning, you’ll need to consider business accounting. You’ll want to open a separate bank account to handle the finances. It will make it easier to pay any employees you hire, pay your expenses, and prepare for quarterly taxes. Figure your income so you can use this alongside your competitive analysis to set your rates.

Step 2: Figure Startup Costs For A House Cleaning Business

One mistake many small business owners make is failing to factor in all business expenses. In terms of the housecleaning business, there’s a low barrier to entry, especially if you already have a reliable vehicle large enough to accommodate all your cleaning equipment and supplies. Typically, you can get started for less than $1,000, excluding fees associated with legally setting up your business. 

Potential Startup Costs:

  • Vehicle with signage
  • Cleaning supplies and tools
  • Business insurance to cover damages or breakage of client property and employees on the job
  • Company branded t-shirts or hats
  • Advertising flyers
  • Business cards
  • Website (Broadly can help you get started)
  • Door hangers to verify service with contact information

Step 3: Boost Your Business Reputation With Certification

Arriving at a customer’s home for a cleaning business

As a home cleaning professional operating your own business, you’ll obviously need to know how to clean homes. Though no formal education or certification is required to start working in the industry, taking the time to earn certifications can help you command higher rates and build credibility with your potential customers. 

The International Executive Housekeepers Association issues certification credentials to housekeepers all across the United States. You can choose between the Certified Executive Housekeeper and the Registered Executive Housekeeper. Before you can start getting either of these certifications, you’ll first need at least one year of verifiable experience working in an entry-level housekeeping position from hotels, business offices, or as an independent contractor. 

You must have a Bachelor’s degree from an accredited university for the REH certification, but a high school diploma or GED is all that’s required for the CEH. You’ll be required to complete courses by the IEHA if you which to obtain the REH certification. Then you’ll take a pass an exam to earn a valid certification for three years. Retake the certification exam every three years or provide proof of 30 hours of continuing education over each three year period to maintain your certification.

 

Step 4: Build Trust With a Professional Appearance

Many homeowners may have had bad experiences with poor quality house cleaning services in the past, which means you must work hard to provide the trust customers need. Even if you’re a brand new business, you can set up a business website with information about your company and services, and include an appointment booking feature. You should also get a business email with your URL (example:katherine@oliviascleaningstlouis.com). And because you won’t be available to answer the phone all the time, you’ll also want a professional voicemail.

Present yourself professionally, with a uniform shirt that features your company name and logo. Place signage on your vehicle. These two things not only increase your professionalism but also help ease neighbor’s concerns about why you’re going into a home while someone isn’t there.

Step 5: Build Your Customer Base

A very clean suburban kitchen

Every business owner wants to increase revenue at some point, but it’s not always easy. Here are five cost-effective strategies you can use to build your reputation, close sales, and establish your online presence without plunging yourself into debt.

1. Increase in Sales

Invest in your website and social media. Use your website to chat with potential customers, and rely on social media to bring you leads and help you earn new clients. Post photos of homes before and after you’ve finished cleaning and share customer stories.

Go beyond cleaning homes and start selling cleaning supplies to people who want to clean themselves between your professional services.

2. Focus on Building Word of Mouth

Great customer service needs to be a top priority because people will share their experiences with people they know. Remind customers of your business survives because of reviews and referrals. Use reputation management to keep a competitive advantage. Be friendly and cooperative with neighbors. Hang flyers and hand out business cards to build familiarity with your business name. Connect with apartment communities to create a steady stream of move out cleanings. Listen to customer feedback, and use it to adjust your business accordingly.

3. Rely on Online Marketing

After you’ve finished your website, claim your Google My Business listing. Though it may not seem worth it, add your business to Google Maps. Some people will search “home cleaning company near me” and your best chance at getting that business is showing up in the local businesses results. 

Start a Facebook Business Page and a linked Instagram account. Fill them with photos of sparkling clean homes, tips to keep your home clean between professional visits, and general information about the benefits of a clean and tidy environment.

4. Decrease Expenses

Research costs on a regular basis. Look for ways to save money by buying your supplies in bulk, whether it’s through a dedicated cleaning supply store in your area or a wholesale club. Even if you’re getting the best deal you can find right now, doesn’t mean you won’t find a better one later. When you grow, you may be able to leverage greater savings with larger purchases.

5. Choose a Specialty Area

Because many of the home cleaning products on the market today are made with potentially hazardous ingredients, it’s worth learning about environmentally-friendly alternatives. Some customers may not want to rely on the harshness of bleach or ammonia. Providing all-natural cleaning is one way you’ll be able to compete. 

If you want to go even further to separate yourself from the competition, you can specialize in cleaning that reduces allergens or offer add-on services such as laundry, organization, or deep cleaning options in addition to your standard clean.

You may also choose to specialize in certain types of home cleaning services, like window cleaning or carpet cleaning.

Setting the Stage for Future Growth

As your business grows, develop a plan for scaling without compromising customer service or service quality. When you’re ready to hire employees for your cleaning business, build a training system for new crew members that includes how to interact with customers and neighbors. Include bonuses for generating new sales so that your cleaning crews double as your sales team. Add new vehicles and equipment to expand your service area. 

Starting Small

If you’re not ready to go full-time with home cleaning jobs, this is a wonderful part-time business that scales well as you are able to handle it. Even if you don’t live in a particularly affluent area, you can still be successful. 

 

 

Air Conditioners Outside an Apartment Building

How to Start an HVAC Business

Over the last five years, heating and air conditioning contractors in the United States has grown by 3.1% to reach $94 billion in 2018. During the same timeframe, the number of HVAC businesses has grown by 2.6% and the number of employees has grown by 4.5%. If you’re interested in helping people keep their homes at a comfortable temperature and save money with energy efficiency, now’s the time to get into the HVAC industry.

Step 1: Start with a Business Plan

A good HVAC business begins with a business plan. Within that document, you’ll define your local competition, target market, marketing plan, business structure, financial obligations, revenue projections, and so on. Taking the time to develop your business plan keeps you on the right track and can make it easier to secure startup funds from banks or other investors.

Market research is necessary to determine how viable your HVAC business will be. You must know how many other HVAC companies are in your service area, the number of homes, the franchises you’ll be competing with, what the competition charges, and more. Good sources of information include city-data.com, the US Chamber of Commerce, and the Bureau of Labor and Statistics (BLS)

During this stage, you’ll also want to determine the service area you’ll cover, along with how far you’re willing to travel to a job site, and circumstances you’ll work under. Will you provide emergency repair service calls or operate during standard business hours only?

Google the HVAC businesses in your area and take a close look at the websites of the companies that come up on the first page – that’s where you want to be. To start working on your digital marketing strategy, a tool like KWFinder is useful in discovering the keywords your competition is using so you can do it better. 

Here’s where you’ll address the legal business structure you’ll operate under. This is necessary for meeting tax obligations and removing personal liability from any business. LLCs are an affordable business structure that allows you to maintain a separation from your company. During the business set up, you’ll need to be sure you’re meeting all local, state, federal legal requirements, including business licensing and insurance. Requirements may vary depending on where you live and operate your business.

Now it’s time to think about money. You’ll need a separate bank account so it’s easier to separate the money you’re spending on your business and the money you’re spending on personal stuff. To make sure you’re setting rates that are competitive but allow you to sustain your HVAC business and pay yourself a decent salary, take time to figure your income. Make sure to consider your years of experience as you set your rate.

Step 2: Determine Startup Costs For An HVAC Business

Starting an HVAC business isn’t cheap, and one of the biggest mistakes you can make is failing to account for all business expenses. This is an industry where the average startup cost is a bit higher, spending anywhere from $2,000 to $10,000, assuming you’re buying a used vehicle and working to keep your equipment costs low. If you purchase everything up front, the cost could easily hit $100,000. You’ll need:

  • A vehicle large enough to carry all your tools and equipment
  • Liability insurance, workers compensation insurance
  • General tools used in HVAC such as a battery-powered drill, electrical testers, tape measures, sawzall, etc.
  • HVAC tools used for sheet metal work, such as tin snips or aviators, folding bar or drive bender, shears, crimpers, staple gun, etc. 
  • HVAC tools for air conditioning work
  • Supplies
  • Safety equipment
  • T-shirts with company logo and hats
  • Vehicle signage
  • Website  (Broadly can help you get started)
  • Marketing materials: business cards, door tags to verify service with contact information

Step 3: Skills, Education, and Certification For HVAC Owners

Student technicians learning about HVAC Maintenance

Before you can begin work as an HVAC technician, you must complete an HVAC certificate program from an accredited program or school, depending on your state. Then, you must obtain your HVAC license from the state you plan on working in and pass certification exams for different types of HVAC careers. 

The different types of HVAC certifications are:

  • EPA Type I Certification – For Servicing Small Appliances
  • EPA Type II Certification – For Servicing High-Pressure Systems
  • EPA Type III Certification – For Servicing Low-Pressure Systems
  • Universal EPA Certificate
  • North American Technician Excellence (NATE): Offers professional level certifications for professionals. Areas of certification include:
    • Air Conditioning (AC)
    • Air Distribution (AD)
    • Heat Pumps (Air-to-Air) (HP)
    • Gas Heating (GS)
    • Oil Heating (OL)
    • Hydronics Gas (HG) (service only)
    • Hydronics Oil (HO) (service only)
    • Light Commercial Refrigeration (LC) (service only)
    • Commercial Refrigeration (RC) (service only)
    • HVAC Efficiency Analyst (Senior Level) (EA)

You do not have to have a bachelor’s degree to work in HVAC, but programs are available for those who are interested in earning higher credentials.

Step 4: Make Your HVAC Business Look More Professional

To establish trust with your customers, especially if you just started your own HVAC company, you must take steps to be as professional as possible. This involves setting up a website with information about your company and HVAC services, along with a business email with your URL (such as John@DenverHVACPros.com) and a professional voicemail setup since you won’t be able to answer the phone all the time.

Dress in a shirt with your company name and logo. Add signage to your company vehicle. This helps add to your professionalism while also easing neighbor’s concerns.

Step 5: How to Make More Money By Attracting More Customers


All small business owners want to make more money, but it’s often easier said than done. Use these five cost-effective methods to build your reputation, close more sales, and establish your online presence without going into massive debt.

1. Increase in Sales

Even if resources are limited, spend time and money on your website and social media. Your website should allow you to chat with prospects. Turn to social media to generate leads and help you grow your client base. Post photos before and after you’ve finished a job, and share customer experiences. If you save the day by repairing an A/C or heating unit, people will sing your praises. Use that to your advantage.

Expand your revenue earning potential by going beyond HVAC installation and repair. Sell filters and other accessories to make it easier for your clients to maintain their own systems between visits.

2. Increase Word of Mouth

Anyone in the service industry knows just how important customer service is. Make it a priority to provide the best possible service to your customers so that when they talk about their experiences with friends and family, they have nothing but good things to say about your company. Remind your clients that your business needs reviews and referrals to survive. Pay attention to reputation management so you don’t fall to the competition. Always remain cooperative and friendly with neighbors.

Distribute flyers and business cards whenever you can. Connect with local building contractors and apartment companies so you can sign contracts with homeowners and renters. Listen to customer feedback and make adjustments where necessary to make things better for them.

3. Use Online Marketing

Once your website is up and running, claim your Google My Business listing, and add your business to Google Maps. This increases the chance that you’ll show up in local searches for “HVAC companies near me” and that’s one of the best ways to get new customers.

Create a Facebook Business Page and linked Instagram account. Fill the accounts with photos of the projects you’ve worked on, tips for proper heating and cooling system maintenance, refrigerator/freezer maintenance (if you’re an HVAC professional), and general information about the benefits of a well-maintained heating and cooling system in your home and vehicle.

4. Decrease Expenses

Keep a close eye on costs. Just because you’ve got the best deal you can find right now, does not mean it will stay that way. As you research costs, look for ways to save by buying your supplies in bulk, getting discounts with part manufacturers, or rewards programs to save on fuel. As you grow, it’s possible you’ll be able to leverage more discounts with larger orders.

5. Choose a Specialty

Take a look at your skill level and determine what it is you do best. Offer that service first. For example, if you’re best at repairing automobile air conditioning, but you’re not that great at furnaces, realizing your limitations and seeking training in those weak errors to offer those services later will serve you well.

Step 6: Plan to Scale Up

A successful HVAC business always has a plan for future growth. As your business grows, know how and when you’ll expand. Ideally, you need to be able to scale as demand increases without sacrificing quality or customer service. When you’re ready to hire additional HVAC contractors or support staff, develop a training system that advises people on how to interact with customers and neighbors. To get your technicians working as your sales team, too, add an incentive for new contracts. Add new vehicles and equipment as possible to grow your service area. 

Step 7: Launch Your HVAC Business

Starting your own HVAC business is exciting, but It’s completely fine to start small and work HVAC part-time and scale to full-time as you’re confident in your ability to serve your customers well, while also earning enough income to pay your bills.

 

Electrician repairing a transformer

Digital Advertising Strategies for Electricians

Building a successful electrician business relies on creating a steady stream of customers. Since the electrical industry is on demand, it’s unlikely you’ll have a lot of repeat business. To compensate, you’ll need to focus your attention on generating leads online – which means starting with a strong online presence.

Laying the Groundwork for Advertising Your Electrician Services

Before any digital marketing begins, you need to have a website with a landing page and social media accounts to send the leads to. You should also print business cards and flyers to use offline as a complement to your online marketing efforts.

1. Designing a Website That Works for You

Your website must be informative, quick to load, and user-friendly for both desktop and mobile devices. At a minimum, it should include information about how long you’ve been in business, the services you provide, your service area, and contact information. It should also include a contact form to make it easier for leads to email you.  Remember, your website is the basis of your online reputation, so put your best foot forward.

2. Building Social Media for Electricians 

Social media is an important part of online marketing, regardless of niche because social signals are part of how Google determines where to rank your site. You’ll want to start with a Facebook Page. You can add other channels like LinkedIn and Twitter as you become more comfortable with using social media to connect with your audience. Each platform comes with its own analytics so you can learn about how people engage with you. As you build your audience, focus on customer feedback and use it to improve your approach. 

3. Generating Leads

Once your website and social media channels are in place and populated with content, you’ll be able to start generating leads to convert to new clients. Use the eight tips below to get started.

8 Local SEO Marketing Tips for Electrical Service Businesses

Homeowners searching online for local electrician

When a potential customer needs any kind of electrical service, they’ll start with Google to see what businesses are available in their local area. They’ll start with the first listing, so the higher you rank in local search, the more potential business you’ll bring in. As such, your electrician marketing strategy needs to make ranking in local search a high priority.

1. How to Rank Your Electrician Business in Google Maps

Start by adding your business to Google Maps. Use your main keyword in your business name. This approach may negatively affect your NAP (name, address, and phone number) consistency, but the rank boost you can get is typically worth it. And, because you can update all your other NAP listings to use the keyword-focused business name, you can keep your consistency and get a rank boost.

Claiming your business listing in Google also gives you verified status which provides more control over what people see when they click your listing, and gives you more opportunities to optimize your listing.

2. How to Optimize Your Google Business Listing

GMB Electrician

Make sure you fully answer all the questions Google asks, because the more information they have about your business, the better chance you’ll have of higher rank. Ensure all the following information is complete and accurate:

  • Phone number
  • Business address
  • Website address (URL)
  • Business hours
  • Business categories
  • Details of your business
  • Profile images
  • Business description 
  • Reviews
  • Questions and answers

Good category choices in this industry are Electrician, Electrical Engineer, and Electrical Supply Store – provided you fit into the last two options.

Set up the messaging and booking feature so people can contact you without needing to leave Google. Use the questions and answers area to provide answers to your most commonly asked questions.

3. Respond to Leads Quickly

Your website should make it as easy as possible for people to get in touch with you. One of the best ways to do this is to add a web chat option, or if you have a mobile app, include a link to it on your site. Consider that your leads won’t always go to the first company they contact, but more importantly, the first one that returns their call or email – especially if they are dealing with an emergency situation. Your odds of contacting a lead are 100x greater if you attempt to contact within five minutes, compared to waiting 30 minutes.

4. How to Ask for Customer Reviews

Customer reviews are not only an important part of search engine optimization (SEO), but are the reason why many electricians continue to get business. They work much like word-of-mouth to recommend your business to others. Google Reviews allows businesses to ethically ask for reviews, and it’s good to encourage your customers to leave reviews for your business on many websites. In addition to Google, you could ask customers to review your business on Facebook, Yelp, Angie’s list, Porch, HomeAdvisor, and anywhere else you’re trying to build a solid review profile. Simply ask for the review when you complete the job, either in person with a card that lists the review sites or with a follow-up email. 

When a customer leaves a review, respond promptly. If a customer leaves a negative review, respond accordingly.

5. How to Build Citations

Citations are mentions of your business in directories, associations, and websites. Your Google My Business listing is one of many possible citations. The top citation sources for electricians are YellowPages, HomeAdvisor, Yelp, SuperPages, Manta, BBB, Dexknows, local.yahoo.com, and Electrician Networks, so you should definitely list your business in these places. Add more citations as you can, because the more you have the better your rank chances are. Search these sites for your business, and either claim the existing profile or create one.

6. Informative Content for Your Electrician Website

Including a  Blog on your website gives you more chances to capture search rankings. You can also use the blog to incorporate content marketing into your overall strategy. Focus on training content that speaks to your clients rather than industry professionals. Write about things your audience is searching for such as Lighting upgrade, comma using a generator, and general safety tips.

7. Community Partnerships and Referral Marketing for Electricians

As an electrician, one of the easiest ways to grow your business is to create strategic partnerships with other local businesses. Consider donating your services to nonprofits as silent auction items so you can get new business from the winner, as well as publicity for your donation. Work with contractors in other industries so they can recommend your services to their clients and you can do the same for them. Join professional trade organizations such as the National Electrical Contractors Association (NECA), Independent Electrical Contractors Association (IECA), and Electrical Contractors’ Association (ECA). There are also state-based organizations, and organizations specific to wind and solar energy if you specialize in one of those areas. Use email marketing to stay in contact with past customers and promote your referral program so they earn rewards for sending new customers to you.

8. How to Use Paid Advertising to Widen Your Reach

Paid advertising campaigns, such as pay-per-click (PPC) on Facebook and Google can help generate traffic and leads to your website. Ads display in relevant search results on Google, and in the sidebar or news feed of relevant Facebook users. When a campaign is executed well, Google Ads can earn your business $2.00 to $2.30 for every dollar you spend

Conclusion

Electricians can use digital marketing tactics like any other industry or trade to bring in additional clients and grow their businesses. Focus on providing a quality experience both online and off, and your efforts will be rewarded.