Broadly Essentials

Web Analytics: Mobile Devices

In recent posts, we discussed the importance of tracking both organic traffic and the most visited pages on your business’ website using web analytics. The type of mobile devices matter in today’s economy. ...

Web Analytics: Customer Reviews and Engagement

What’s the first thing that comes to mind when you hear “web analytics”? You may think organic traffic and customer engagement on your business’s website. However, you don’t want to overlook off-site metrics, such as ...

Web Analytics: Most Visited Pages

Last week, we published a post discussing the many reasons to keep tabs on your website’s organic traffic. This time around, we’re going to discuss the importance of reviewing the most visited pages on ...

Web Analytics: Organic Traffic

A focus on web analytics is extremely important, in order to understand how prospective customers are finding your business. A solid grasp on organic traffic, or visitors that are coming to your website ...

How to Flag and Fix an Inappropriate Google Review

There is nothing better than receiving a positive online review from a satisfied customer. This proves that you are doing something right, and that your customers are taking notice. On the other hand, there ...

Yelp: How to Report an Inappropriate Online Review

When it comes to online reviews, Yelp has a certain way of doing things. From filtering reviews to removing those considered inappropriate, business owners must understand how the system works. It’s important to ...
3 Ways to Use Social Media to Improve Customer Service

3 Ways to Use Social Media to Improve Customer Service

According to Zendesk, “40% of people begin purchasing from a competitive brand because of its reputation for great customer service.” Additionally, a Parature study cited that it takes 12 positive customer experiences to ...

Why Does Yelp Filter My Business’s Reviews?

As a business owner, you might spend a lot of time and effort collecting legitimate, honest online reviews of your products and services. You already realize that reviews can fuel your online business, and you ...