Did you know that 7 out of 10 customers will leave a review when asked? The majority of business owners dread asking for them – it can be an awkward experience if done incorrectly. After all, you’re the one who is supposed to be helping your customer, not the other way around, right?
Well, not really. Think of it like tipping: a testimonial is a “thank you” for doing such great work. You provide wonderful service and, in return, customers write reviews to help your business grow. Not every customer knows how to write a review or where to leave one so it’s helpful to be specific. Try the following strategy:
Just ask! Again, 7 out of 10 consumers will leave you a testimonial if you ask. This is the hardest part, but make an effort to ask for a review after each customer interaction.
Convenience is key. Find out what review platform your customer already uses and ask them to review your business there. Your customer likely won’t create a Yelp account just to leave you a review.
All reviews are not created equal, and some review platforms matter more to search engines. If your customer is active on multiple platforms, remember that Google is the most beneficial place to receive a review in terms of SEO value, followed by Yelp and Facebook. Google reviews can be written by anyone who has any type of Google account including Gmail, Youtube, & Google Maps.
After finding out what review platform your customer uses, send your happy customer a direct link to your Google, Yelp or Facebook page. Again, convenience is the key to generating reviews.
Practice these 4 steps, and you’ll generate more testimonials for your business! This will ensure that your business earns testimonials more frequently, which is beneficial to your online reputation and your SEO. Testimonials are powerful for your business, so do your best work and make it convenient for your customers to share their experiences with you.
If you’d like to learn more about how Broadly can help simplify the process even more, schedule a free consultation with us.