Broadly Joins CDK Global Partner Program

HOFFMAN ESTATES, IL – AUGUST 1, 2018 – Broadly announced today that it has become a participant in the CDK Global Partner Program. As a member of one of the largest third-party partner programs in the industry, Broadly is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed.

“Dealerships are evolving with modern consumers, and the successful dealerships are focusing in on the critical importance of their customer experience,” says Chris Deianni, Broadly’s head of business development. “By partnering with CDK, Broadly is enabling further automation to measure the standard of excellence across these dealerships. Broadly is excited to be fully integrated with CDK and to bring measurable customer interactions to dealerships.”

Broadly’s partnership with CDK coincides with its evolution from a review generation solution to a more robust customer communication platform. Broadly now enables dealerships to converse with prospective customers throughout their entire relationship – from initial contact and coordination to post-transaction follow-up. The Broadly platform empowers dealerships to provide a true five-star experience from end to end.

“We’re very pleased to introduce Broadly as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager, CDK Data Services. “Broadly is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

The CDK Global Partner Program provides its partners with the ability to integrate with a range of CDK applications, as well as with CDK dealer websites. For more information, visit

About the CDK Global Partner Program

The CDK Partner Program now numbers more than 360 partner companies and 475 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers. For a full list of partners and applications available through the program, visit

About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair, and maintenance of vehicles. Visit

About Broadly

Broadly is a mobile-first communications platform enabling local businesses to engage with customers at every stage of their journey. Thousands of business owners, managers, and team members depend on Broadly everyday to run their businesses from anywhere, in real time. Broadly is a venture-funded startup based in Oakland, CA. Visit