How To Embed Facebook Reviews

How to Embed Facebook Reviews On Your Website: A Step-by-Step Guide

Getting reviews for your business is a great way to show potential customers what it’s like working with you. Facebook is one of the biggest platforms on the internet, so gaining reviews on your Facebook Business Page can be extremely helpful for your business.

It usually takes a little work to get reviews. It isn’t difficult to win facebook reviews if you just ask a client to do you a favor and leave you one. Luckily, you also have the option to use a reputation management tool such as Broadly, which makes sending these review requests to customers a much simpler, automated process. Broadly also has a great program that helps promote your Facebook reviews to get other users’ to see them.

To help get you get even more eyes on those reviews, we wanted to show you a savvy way to get the most out of your Facebook review efforts. Since not everyone sees your Facebook Business Page, we’re going to show you, step-by-step, how to embed the Facebook reviews you already have on your company’s website. This way, you don’t have to ask twice for reviews, and you can spend more time on improving your business instead!

Facebook - Help Getting Facebook Reviews - CTA

How to Embed Facebook Reviews on Your Website

Below are the straightforward instructions on how to embed your Facebook reviews on your website.

  • Step 1: Go to the Facebook reviews section of your Facebook Page
  • Step 2: Find a review you want to embed on your website
  • Step 3: Click the “embed” option
  • Step 4: Copy the embed code that pops up
  • Step 5: Paste the embed code into the backend of your website
  • Step 6: Get more Facebook reviews
  • Step 7: Manage your online reviews

Step 1: Go To The Facebook Reviews Section On Your Facebook Page

The first thing you’ll want to do is find the reviews section on your Facebook Business Page. Just go to your page as you normally would post something, and to the left of the publishing box, you’ll see a sidebar menu.

This menu should be below your Page’s profile picture. Depending on how you have your homepage setup, the location of the “Reviews” tab may be slightly different than our example, but it should be in the general area.

Facebook Reviews Section For Embed

Step 2: Find A Good Review & Click The 3 Dots in the Upper-Righthand Corner

Once you click on the “Reviews” tab, your reviews should show up. There are tabs that categorize them: “Most Helpful,” Most Recent,” and “Star Rating.”

If no one has voted any of your reviews as helpful, you probably won’t see any reviews come up at first. Simply try clicking the “Most Recent” or “Star Rating” tabs to find your reviews. Once you see the list, find the review(s) you would like to showcase on your website. These would obviously be your most impressive and unique reviews.

Once you pick one, you will see three dots in the upper-righthand corner of the box. Click those.

3 Dots To Find Embed Section on Facebook

Step 3: Click The “Embed” Option

Once you click the three little dots, a menu will drop down with the option labeled “Embed.” If you cannot see it in the drop-down menu, try clicking “More Options,” and Embed should become an option.

Click “Embed.”

Select the Facebook Embed Button

Step 4: Copy The Embed Code That Pops Up

After you click the “Embed” button, a window should pop up. In this window, you are given the embed code. The embed code is what you need in order to copy these reviews onto your own website.

Highlight the entire code simply by clicking it once, then right-click and choose “Copy” to Copy it. You can also use keyboard shortcuts to Copy the code—it’s Command+C for Mac computers and CTRL+C for PCs.

Select Facebook Review Embed Code

Make sure you don’t copy anything else in the middle of this process or you will lose your embed code and have to do it all over again!

Step 5: Paste The Embed Code On The Backend Of Your Website

How you update your website depends on the website builder you use. For WordPress, you can add widgets that support code. Wherever you add code to the backend of your website is where you will want to Paste your embed code. You may want to create a whole new page to show off your Facebook reviews, or maybe you just sprinkle them in on the sidebars.

Play around with the design to see where your Facebook reviews would be best utilized on your website!

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Step 6: Get More Facebook Reviews

Embedding your Facebook reviews on your website helps you market yourself to a larger customer base while taking less time to do it. As long as you embed your Facebook reviews on your website and share them elsewhere, there’s less of a need to garner additional reviews using other platforms such as Yelp. You can keep it much simpler if you just choose one review platform and then make those reviews readily visible just about anywhere your company appears online.

So, if you choose to stick primarily to Facebook reviews, you may want to know how you can keep getting more great reviews. Below are some of our favorite methods of gathering Facebook reviews:

  • Add a link in your email signature
  • Promote your existing Facebook reviews
  • Send out a personalized “ask” email
  • Give incentive to customers (get 10% off your next visit if you review us on Facebook!)
  • Include a call-to-action in blog posts/marketing materials

Of course, there may come a time when a fake or spammy review hits your Facebook Page. Don’t fret—you can remove Facebook reviews as well.

There are a lot of reasons to start gaining Facebook reviews. Not only will they help increase client trust, but they will also help you win more customers. People would much rather choose a company with 10 reviews than a company with none! That’s a fact. and learning how to embed them on your website is just one way to get the most use out of those reviews when you do earn them. Work smarter, not harder!

Step 7: Manage Your Online Reviews

Using a reputation management tool like Broadly allows you to check and respond to customers feedback on several platforms all in one place. Also, the Broadly platform helps in automating asking and promoting customers positive reviews to platforms like  Google, Yelp, Nextdoor, TripAdvisor, and always adding more.

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Broadly Announces App 2.0: Broadly Engage

Broadly is proud to announce Broadly Engage, our new Mobile App! Engage Mobile App allows local businesses to communicate with customers on-the-go. Our Mobile App allows you to manage your online reputation and customer communications from any device, in real-time. As a business owner, you may be out of the office often, or working out in the field, so it’s tricky to respond to clients in a timely fashion. We’ve created an intuitive App that will help you operate your business activities from anywhere, anytime.

Improve customer communication

Our new mobile App allows you to own your customer communication. With the App, you’ll always be available for your customers, and can chat with them seamlessly on their preferred platform – email, text, or call. That means your customer can message you from their email or phone, and you’ll see it as one conversation in the App. When you message back, the App will message your client on the platform (text or email) that they most recently used, making customer conversations so much easier to keep track of.

Businesses miss opportunities to win new customers every day, simply because they’re so busy. Our real-time messaging feature allows your entire team to communicate with your customers from one place, so that you never miss a message again. Every member of your team has access to the App to enable faster response times.  This allows your business to be more accessible, eliminate duplicate outreach, and create more transparency into customer communication. With our push notifications, you’ll be notified of new conversations right away, so that you never miss a message again.

Centralize customers and activities

Keep track of everything! Your new activity history allows you to centralize all of your customer information and activities within the App. This feature also helps you keep track of each customer relationship – from the beginning to end. Once a new customer is added to the App, each action will be tracked. That means  that every time you get a new review, private customer feedback, or inquiry, you’ll be in the know. You can even see future customer outreach activities!

Lead Management Contact List

Manage Reviews

Broadly Engage is also perfect for review management. Here, you’ll see your most recent reviews, who wrote them, and what platform they are on. You can click through each review to reply to positive feedback. You can also respond to  private feedback directly from the App to nurture your customer relationships and improve customer experiences.

Online Reputation Management Reviews

Team Scorecard

For local businesses with multiple team members, Broadly provides feedback at the employee level. This feature helps you track and understand customer interactions by team member, and enables you to identify trends and even reward exemplary employee performance. The Team Scorecard provides insight into your overall customer experience, and allows you to identify trends and ultimately  improve your business practices.

Conclusion

Broadly Engage Mobile App is the perfect companion to the Broadly Reviews Platform, and is included in our service. Own your customer engagements from everywhere you go, and build better relationships through personalized communication. If you’d like to learn more about Broadly Engage, request a demo and see how we can help.

Google Review Link

How To Create A Google Review Link To Send Your Customers

If you want to get business from the 4 billion people worldwide using the internet, then you should be paying attention to Google. Not only do you want your company listed on Google, but you should also have plenty of Google reviews to back it up. Reviews are crucial to earning business from new customers—in fact, 85% of consumers say they trust online reviews just as much as they do personal recommendations from friends.

The only problem is you have to invest a little time to get those valuable Google reviews. The good news, however, is that it’s easy! All you have to do is ask. To streamline the process for your customers, we recommend sending customers a direct link to review your business so there’s a minimal margin for confusion. You want to make it as simple as possible for your customers to review your business, so once you learn how to create your review link, we suggest using the Broadly reputation management tool to make sending these Google links an instant and easy process.

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How To Create Google Review Link For Your Business

To create your unique Google review link, we will walk you through the steps below. Here’s what we will go over:

  1. Go to the Place ID Lookup Tool on Google
  2. Enter your business name in the “Enter a location”
  3. Your Place ID will then appear on the map, beneath your business name
  4. Add your Place ID to the provided Google URL
  5. Get more Google reviews

Ready to get started?

Step 1: Go To The PlaceID Lookup Tool On Google

The very first step to creating your unique Google review link for your business is to make sure you are logged into your Google My Business account. From there, you will want to locate your PlaceID. Your PlaceID is basically a unique code that helps identify your business on a map. You’ll need to follow a couple steps to retrieve your code, but after that, you’re pretty much done!

So, to get your PlaceID code, click here to use the PlaceID Lookup Tool. You will be brought to something that looks like this:

Screen Shot 2018 04 02 at 10.54.24 AM

Step 2: Enter Your Business Name  & Click It

In the search bar at the top of the map that shows up, you’ll see a place to “Enter a location.” This is where you will want to enter your business name. As long as your business is already listed with Google, you should see your business pop up in the drop-down suggestion box as you are typing.

Click your business name.

businessname

Step 3: Your PlaceId Will Appear On The Map

Once you click your business name, the map will adjust to show your business. In your listing, you will see your PlaceID just below the name of your company. It should say “PlaceID” and then a bunch of random letters, like so:

Screen Shot 2018 04 02 at 10.59.50 AM

Google - We Can Get Google Reviews - CTA

Step 4: Add your PlaceID to the provided Google URL

Your final step is to copy and paste your PlaceID into the Google review URL. To copy the PlaceID code, just highlight the entire code (without “Place ID”) using your mouse and right-click to “Copy.” Then, right-click again to paste the code at the end of this URL where <place_id> is currently serving as a placeholder:

https://search.google.com/local/writereview?placeid=<place_id>

So, when your PlaceID is in the URL, it should look something like this, except it’ll be your unique PlaceID and not the one we are using.

https://search.google.com/local/writereview?placeid=ChIJG0UfDGHWwoARBdt3TXkIeJQ

That’s it! All you have to do is send customers that link using Broadly and they will be taken to a window to directly leave you a review.

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Step 5: Tips To Get More Google Reviews

Having your Google review link ready to send at all times is a big help in receiving more online reviews for your business. But, if you’re hoping to collect even more reviews, we have a few more tips up our sleeve you help you out. Here are some of our best suggestions for getting more Google reviews for your company.

  • Ask when your customer is happiest, usually immediately following a service rendered or product purchased
  • Don’t just ask for a review, ask for feedback—it feels more like a two-way street
  • Explain how reviews benefit the customer (they help you improve their experience)
  • Send out customer feedback links via email after a customer visit
  • Have your unique Google review link available on your website and other online locations

Of course, with all those reviews you’re garnering, there’s bad to be a bad egg or two. Don’t take it personally—it happens to everyone. While you can probably recognize most reviewers as past customers, if there is a particularly negative review that seems a little fishy, there is the option to report it to Google. If you need to remove a Google review at any time, follow these steps to report it.

There are a lot of ways to boost the amount of Google reviews you have; you just have to put the systems in place, and hopefully, they will do the work for you in the background. (That’s why Broadly is helpful.) Once you create your Google review link, the possibilities are endless for how many reviews you can get! And just wait until those billions of people on the internet come across your glowing client reviews… Cha-ching.Google - We Can Get Google Reviews - CTA

Next Door - How To Get More Recommendations

Nextdoor Reviews: How They Can Help Your Small Business

If utilized correctly, Nextdoor could be a great opportunity for your business’s growth! Nextdoor is a social network for neighborhoods requires a physical address and confirmation for you to be accepted. Once you’re in, you receive updates about just about anything you’d ever want to know about what’s going on in and around your neighborhood.

As a small business, your local consumers are your lifeblood. Getting on Nextdoor is a savvy way to reach your neighbors and get them to trust you—especially considering today’s consumerism trend of buying local. Even compared to a review service like Yelp, Nextdoor believes there is more power in a recommendation from someone in your community than from a stranger on the internet. This is where Nextdoor’s buying power for your business lies.

Steps To Promote Your Business On Nextdoor

  1. Determine if your business will benefit from NextDoor
  2. Claim your business page on Nextdoor
  3. Optimize your Nextdoor business page
  4. Get Nextdoor recommendations
  5. Manage your Nextdoor recommendations

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Step 1: Determine If Your Business Will Benefit From Nextdoor

Just like any form of social media or marketing platform, not everything makes sense for everyone. The truth is, certain types of platforms work better for certain industries. The same goes for Nextdoor. Before listing your business on Nextdoor, think about whether or not people would turn to this hyper-local platform to search for your business.

An online marketing business, for example, probably wouldn’t fare as well recommendation-wise as an auto shop down the street with great tire prices. Evaluate the audience and determine whether your business would fit into the types of businesses people are recommending. Generally, home service companies such as roofers, cleaning companies lawn services will be pretty popular search queries on the community-focused website. We’ve also seen great success with car services, medical offices, child-care recommendations, and restaurants, to name a few.

You can see under the “Recommendations” tab here the types of top categories Nextdoor suggests for people to leave recommendations for.

Screen Shot 2018 04 02 at 11.53.13 AM

Just below that, you will also see that Nextdoor lists the top three local businesses that have the most recommendations in their categories. Imagine how much more business you could get if you managed to make it to the top three in your industry just by receiving personal recommendations!

Screen Shot 2018 04 02 at 11.54.35 AM

It’s safe to say that if you have a locally focused small business, you will do great on Nextdoor. Veterinarians, daycares, etc. will all have a place on Nextdoor recommendations.

Step 2: How To Claim Your Business Page On Nextdoor

If you’ve decided your business belongs on Nextdoor, your next step to getting visibility is to make sure your business is on there to be seen! There are Nextdoor Local Pages for any individual or business that either sells something or provides a service (that’s you).

In order to claim your Local Page on Nextdoor, you must be either the owner, an employee or an authorized member of the company.

  1. Search for your company name in the Nextdoor directory here
  2. When options pop up, click “Claim” next to your company

claim business

3. Claim your company as either a business or an individual (depending on what name you operate under)

4. Enter the name, email, and password you would like to use for the business account. You can also sign in from your personal Nextdoor account (if you have one) and claim your business through that. However, we don’t recommend this method if you’ll need help managing the Local Page because you will need to share your personal email and password with your employee.

5. Once you claim your page, Nextdoor will call the phone number you provided to verify it. You will be asked to enter a verification code, and boom—you’re in!

Step 3: Optimize Your Nextdoor Business Page

Now you’re ready to start converting neighbors into customers. If people click on your business page from a recommendation or via search, you want them to be able to retrieve any type of information they are looking for. Imagine if your business page had no contact information! You would lose every single potential customer that comes across it simply because they don’t know how to get in touch with you.

The vitals you’ll definitely want to include on your business page is your address, contact information (preferably a couple options), and the services/products you offer. Tell people exactly what they need to know in order to hire you or buy from you. Your local business page is basically an extension of what you would have on your website, so don’t be shy about making it robust with helpful information. In addition, be sure to add a clear, approachable profile photo! People are much more likely to trust a company they can visualize than just a grey square of mystery.

Step 4: Network To Get Recommendations

networking with people

Even though you listed your business page, it won’t actually show up to people who search until you have recommendations.

One way your business can get recommendations is when people ask for recommendations on a post. Then, friendly neighbors can comment on their personal recommendations of a business that fits the bill—if they type in your business name, Nextdoor will help them a link to your business’s Local Page.

The other way to get recommendations is for people to leave them directly on your business page. This is where you can be proactive and ask for recommendations from your trusty local neighbors. How can you ask for recommendations, you might be wondering?

You have to ask.

Just like collecting reviews on any other review platform, the same tip applies for Nextdoor. If you want more reviews or recommendations, you need to ask for them. Luckily, though, there are quite a few ways to go about doing this. Some of our favorites are below:

  • Send a well-crafted email to your past happy customers and politely ask for a recommendation. We’ve crafted a few email templates to help you get started; you’ll just have to customize to fit your business and the language that makes sense for Nextdoor (using the word “recommendation” instead of “review).
  • Ask for customer feedback in-person after the customer has paid for the service or product. It can be as simple as, “Thanks again for choosing us for _____ today. If you have a minute when you get home, we would really appreciate your recommendation on Nextdoor!”
  • Put company sales/events in the Events Calendar to stay on people’s radar and market your business without being pushy. Keep in mind you cannot post about events in the regular newsfeed, so keep them in the Calendar to avoid getting your account locked.
  • Reply to people’s posts asking for recommendations, tagging your business, but be sure to disclose your relationship to the business. You can make it personal by saying, “Hi ____, I’m the owner of _____, and we would be happy to help you with your _____. Please give me a call or email me at _____ whenever you’re ready so we can get you taken care of!”

As with any review service, being polite is the key to asking for Nextdoor recommendations. As long as you keep the customer’s needs at the forefront of your Nextdoor strategy, you will learn how to reach your neighbors very effectively. And once your neighbors have full trust in you, there’s no limit to the number of positive recommendations you can receive. Who knows, maybe you’ll even make it on Nextdoor’s “Favorites” list for 2018!

Step 5: Manage Your Recommendations

Online Reputation Management Reviews

As a business owner, you are busy running your business that it can be hard to stay on top of checking your online reviews on all the platforms like Google, Yelp, Facebook, and now Nextdoor.

Using a reputation management tool like Broadly allows you to check and respond to all of these platforms in one place. Also, the Broadly platform can help in automating asking and promoting customers positive reviews to the all of these platforms.

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customer service tips - line of people

8 Customer Service Tips To Keep Customers Happy & Coming Back

As a business owner, you know that keeping customers is important. But do you know how important? Let’s let the data do the talking.

According to Harvard Business School, increasing customer retention rates by even just 5% increases profits by 25% to 95%.

That’s a huge profit margin that you may not be taking advantage of. To help you keep your customers happy and coming back for more, we’re going to outline some of the most helpful customer service tips.

List of Customer Service Tips To Keep Them Coming Back

1. Make Communication Easy

2. Show Appreciation

3. Sell “Correctly”

4. Be Positive and Friendly

5. Make it Personal

6. Speed Comes Second to Quality

7. Offer Support

8. Stay in Touch

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#1: Make Communication Easy

This boils down to simple customer service skills. If you cannot communicate clearly with your customer, you have already lost the battle. Make it easy for your customer to reach you so that they don’t feel like you’re a mysterious, unreachable company that doesn’t have their best interests in mind.

To make communication easy, put plenty of opportunities and calls-to-action on your website, in email communication, and on advertisements. Don’t make your customer search and search for a phone number. It should be in plain sight.

Invite customers to give you feedback and comment on your social media channels—asking is the first step to an engaged customer! Then, once you have their attention, reciprocate the communication. Let them know they are heard; make it a two-way street.

#2: Show Appreciation

customer service tips - appreciation

When someone buys your product, they usually feel like they are helping you out. Yes, they may be excited about the product, but they also feel as if they are an irreplaceable part of your business’s success. They’re not wrong—you would not be successful without people purchasing your product or service. So, let them know!

If you are speaking with the customer in person, take the extra minute to express a heartfelt “thank you.” Tell them how much you truly appreciate their business, especially if they are a repeat customer. Show them you’ve noticed.

To take it a step further, consider sending a thoughtful thank-you note in the mail or via email. You can use this moment to build strong customer relationships and maybe even push another sale if you include a special discount for customer referrals or similar actions. Just think about how you like to be acknowledged and appreciated, and apply that same mindset to your customers who have chosen to spend their hard-earned cash with you.

#3: Sell “Correctly”

Yes, there is a wrong way to sell. The wrong way to sell is to be pushy and only care about your bottom-line. Going that route is a fast-track to repelling every customer you’ve ever earned. If someone doesn’t like the way you sell, you can be sure they will not want to buy from you again if they can help it.

Selling “correctly” means using words your customer wants to hear. Buzzwords such as “free” and “instantly,” as long as they are backed up, will make your customers more inclined to buy. Additionally, you will need to remove any possible hindrances or friction that make the buying process difficult. For example, if someone is trying to download a coupon from your website, don’t make the customer fill out 10 information boxes before they can claim the coupon. One box for their email address makes it easy for both of you.

#4: Be Positive and Friendly

Kindness always wins. There is something to be said for the employee who always has a smile on his or her face and makes an effort to genuinely get to know every customer. Simply asking, “How’s your day going?” can be the difference between making a sale and losing a customer forever.

Any employee that brings negativity to your place of work is not going to help you keep customers. Smiling is literally contagious, while negativity can also brush off on people. Which one would you rather impart on your customers?

I think we can all agree that the less negativity a customer possesses, the better off we all are. All you have to do to ensure bad vibes are at bay is to just be genuinely nice and flash a smile every now and then. It’s also worth mentioning that smiling as you answer the phone is another smart tip to help spread the cheer. People can actually hear you smiling in your voice, which will make them innately happier as they speak with you.

#5: Make it Personal

customer service tips - make it personal

Customers want to feel remembered and special, and it’s your job to make them feel the love. Anything you can do to make the experience feel more personalized, the better. That may mean making it a point to repeat the customer’s name a few times throughout your conversation to show you’re engaged. It may mean recalling a previous purchase he or she made and asking how that worked out. Whatever you need to do to make the customer feel like a VIP, take that one extra step.

If you think about the customer service experiences that were most memorable for you when interacting with other companies, try to take note of the defining details that made your experience so great. You can easily employ some of the same tactics in your own customer service process. Just pay a little more attention to the people who believe in your company, and they can become customers for life.

#6: Speed Comes Second to Quality

A lot of times, especially in the retail and food industries, it can seem that speed and efficiency are of utmost importance. Especially if you have a long line or people waiting outside, you may feel intense pressure to just go, go, go, without any attention to quality. That’s a huge mistake.

Though people value speed, they also value quality… much more. What good is a hamburger that came out fast if it was undercooked? How helpful is a quick checkout if the customer was rushed along without time to put their loose change away? Don’t let the need for speed overshadow the need for a quality product and experience. When you start treating customers like just a number, they will feel and act like just a number.

Customers who feel like just a number to you are not likely to return, because you’ve shown that you probably wouldn’t notice or care if they do.

#7: Offer Support

crew customer service skills

This may seem like a no-brainer, but it is worth it to do anything you can to help the customer feel supported. Offering support can be anything from having a live chat option on your website to asking if there is anything else you can help the customer with. It doesn’t have to be a grand gesture, but it needs to be enough to make the customer feel that you care about their experience.

Especially if a customer has a lot of questions or issues, it’s paramount that you do your best to resolve every issue in a calm and friendly manner.

Another important tip for superb support is to keep all your employees in the loop. This will help your entire organization solve customers’ issues and appease grievances so that you don’t have to worry about someone slipping through the cracks. Customers can get very annoyed when they feel that your staff is not knowledgeable or equipped to handle their issues. But when a customer feels supported, they are much more likely to return time and again.

#8: Stay in Touch

You should always assume the customer does not remember you. To stay top of mind, remind the customer of the wonderful experience they had with your organization. Following up is one of the most important steps of retaining customers. If you go silent, you should assume the customer will forget about you. But, if you pop into their inbox twice a month (not 10 times per day), you can gently remind them that it’s time to renew their subscription, come in for a checkup, or order refills for their product.

While you are staying in touch, it’s also recommended that you stay connected to the customer by asking for some feedback. Most of the time, all you have to do is ask! Be polite, and ask for a Google Review or send them a customer feedback survey. Opening up the communication to being a two-way street shows that you care about your customer’s opinions and you want to keep making their experience better. Simply by showing you care will let the customer know you’re serious about keeping their business.

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Conclusion

At the end of the day, retaining customers boils down to great customer service. And when your customer service reps learn some of these helpful tips, they will feel much more empowered, thus helping you establish loyal, longtime customers. Start by smiling more often, and see where that takes you.