Instagram Leads: Using Broadly for lead generation on Instagram

Instagram is one of the most popular social media apps around the globe, with 2021 reports indicating that it’s gone past two billion monthly users. More than that, it is also placed as the most downloaded app in the last quarter of 2021. It’s so pervasive that it’s the second most important media platform for businesses behind only Facebook.

Every business worth its salt should be using Instagram as a source for lead generation, in addition to other sources such as Facebook, Google, review sites, and more.

Broadly makes managing social media lead sources easier than ever by consolidating leads from Instagram, Facebook and Google into one shared inbox. Read on to discover how Broadly can supercharge your lead generation strategy on Instagram!

Instagram Leads core features

While generating leads is an important part of marketing campaigns, it can be a struggle to switch from one platform to another. Add a powerful social networking site such as Instagram to the mix, and you’ve got a lot to check in on every day.

Broadly’s goal is to help you consolidate your leads so you can engage with prospective customers before they explore the competition. With Broadly, you can accomplish all your lead outreach efforts from one simple app.

And that’s aside from the many other core benefits Broadly offers, such as:

  • Email and SMS capabilities
  • Complete lead profiles
  • Message history 
  • Saved replies and templated messages
  • Tools to capture more leads
  • End-to-end customer engagement
  • And more

 

Benefits of using Broadly to capture leads on Instagram

The primary benefit of using Broadly to capture leads on Instagram is that it saves you time. Instead of checking Instagram for new messages, any incoming inquiries will land directly in your Broadly Inbox.

But there are other advantages, too. Here are concrete benefits you can expect from connecting  your business Instagram to Broadly.

Streamlines lead management process

Broadly Inbox allows you to manage all your leads from a single app. No more jumping from one site to another! Plus, it gives you a bird’s-eye view of how your everyday lead generation campaigns are faring, all in one place.

Improves customer communication

One of the key values that Instagram has for consumers is the direct access that it gives them to businesses that they love. Not only can they see photos and videos of the products and services that they might like, but they can also send a direct message to the accounts themselves and receive a reply that can impact their buying decisions.

With Broadly, you can communicate with potential customers , quickly via text or email.

What’s more, Broadly Inbox also includes complete message history that lets you review all your conversations with a lead, so you can know exactly where you left off and what needs to be done next.

Optimizes follow-up and response time

Leads are critical for your business and are usually a reward for a good marketing strategy. To capitalize on this opportunity, you must quickly follow up on leads within one to two days.

However, if you don’t have a full-time social media manager, it might take more than that just to get around to checking your Instagram account.

Broadly allows you to optimize your follow-up time and respond to leads as soon as possible. It’s critical to build relationships with your potential customers quickly, before they have time to explore the competition. 

Increases transparency

With Broadly, you can also increase transparency in your communication with potential leads. This can be incredibly valuable if you have a team managing your online accounts to ensure everyone is on the same page.

Inquiries and messages from a variety of sites such as Instagram can easily get lost in a sea of other accounts and responsibilities. If you want to keep track of all  of your leads, no tool is better than Broadly Inbox.

How Broadly works with Instagram

Instagram is a powerful social media platform, but you’ll save a tremendous amount of time and follow up by connecting it with Broadly so you can access leads the moment they come in. Keep in mind that an Instagram account won’t generate leads if it’s a personal account. You should have a business account set up. Here’s how you can create one:

  1. Go to your Instagram profile 
  2. Tap the bar on the upper right corners to reveal options
  3. Tap Settings
  4. Tap Account.
  5. Tap on the option to “Switch to Professional Account” Continue
  6. Follow Instagram’s instructions for next steps, such as selecting a category, determining account type, and connecting other business links
  7. When complete, simply tap Done

You can then connect your Instagram to Broadly by logging into your account, accessing Settings,  and signing into your IG account.

Manage your Instagram leads today with Broadly Premium

Instagram is continuously growing to be an excellent resource for lead generation. If you’re not using it to its full potential, then you’re missing out on a lot of opportunities.

With Broadly, you can instantly connect with your Instagram leads to close more sales. 

Already using Broadly? Log in now and start routing IG leads right to your Inbox!

Want to learn more about Broadly Premium first? Schedule a demo today!