Top HVAC BLOGS

The Top HVAC Blogs of 2018

The HVAC (heating, ventilation, and air conditioning) industry is always evolving with new technology and products coming out in the field.

We’ve identified helpful blogs for HVAC professionals so that you can stay on top of what is going on in the industry.

If we didn’t include one of your favorite HVAC bloggers, let us know in the comments!

The Top HVAC Blogs In 2018

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1) Arista Blog

Arista’s blog focuses on industry change, guides for homeowners on HVAC service, and providing news for their own commercial HVAC company. It’s easy to see that Arista is a quality resource; they earned a top 100 HVAC Blog medal, so the material on their blog is quite useful for homeowners and professionals alike.

2) ACHR News

Not only can you find information on the industry on ACHR News, but it’s a crucial resource for the contractor that wants tips to stay competitive. Some of the content features new technologies like mobile apps and computer software for HVAC professionals.

3) Central Heating and Air Conditioning Blog

A great resource for homeowners that are looking to install an AC unit, choose the best HVAC company, or replace a furnace, the Central Heating Blog is based in Cleveland and is an extension of a local company’s website. The blog even features checklists and troubleshooting guides so that private owners can have an optimized HVAC experience.

4) National Air Warehouse Blog

This blog is a great option for both homeowners and professionals in the HVAC business. Not only does it feature articles that can give great energy-saving advice and suggestions for holiday HVAC gifting, but it also can teach HVAC professionals how to build their brands and retain clients.

5) Sherlock Air Blog

There is an abundance of information on the Sherlock Air Blog. The site is specifically dedicated to the homeowner experience with articles focusing on energy myths, how to treat HVAC professionals, and even some of the top apps that can boost HVAC performance and efficiency.

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6) Canoga Park Heating and Air Conditioning Blog

This blog is dedicated to the customers of Canoga Park Heating and Air Conditioning, but the advice and articles presented on the page can be used by any homeowner. This is a great resource for anyone looking to save cash on their energy bills, looking to maintain their HVAC systems, or learn about new technologies like smart thermostats.

7) Homesense Heating and Cooling Blog

This blog is based in Indianapolis, but the advice that they offer is valuable for a wide variety of HVAC applications. Primarily, the site focuses on HVAC upkeep, but it’s not uncommon to find information about HVAC pricing specials and how to find system repairs.

8) Sila Heating and Air Conditioning Blog

HVAC systems are complex, and the Sila Blog understands this and presents easy-to-understand articles that help you improve air quality, reduce humidity, and reduce the money spent on your energy bill. While the blog does have some focus on drawing up business for Sila, it still is a very valuable HVAC resource.

9) Action Air’s Home Comfort and Energy Blog

Need in-depth buyer’s guides for your HVAC experience? Action Air’s Energy Blog is a great option because it can assist you in finding the right components that will provide comfortable conditions in your home and may also help you save some cash on your utility bills.

10) CoolToday Blog

This Florida-based blog has a wide array of articles that are regularly updated for those looking for advice on their HVAC experience. While many articles like “How much does it cost to install a heat pump in Florida?” are region-specific, there are also more than a few posts that can provide more generalized and useful advice.

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11) Roth Heating and Cooling Plumbing

Maintaining your HVAC system is important, and Roth Heating’s blog is designed to help you keep your system up to date. While they do attempt to drum up business with their posts, the articles are more than helpful enough in order to help you avoid potential HVAC issues.

12) Service Champions Heating and Air Conditioning Blog

Not only does this blog helps homeowners maintain their HVAC systems, but it also provides practical advice on how to stay safe and actually troubleshoot potential faults before they become problematic. In fact, the blog is presented as a “knowledge center,” and has almost 200 articles to peruse.

13) The HVAC Blog

If you need advice on how to find an HVAC specialist, need an answer to some common questions about HVAC systems, or which brands deliver the best heating or cooling experiences for your home. There’s even advice and resources for professionals, which means that the HVAC Blog is a great all-around resource.

14) Shavitz Heating and Air Conditioning Blog

For those looking for a good HVAC company, the Shavitz Heating and Air Conditioning Blog is a great resource that has more than one post on the subject. Additionally, the site also can help homeowners identify heating and cooling faults and even helps you find the best product for your home.

15) Fort Collins Heating and Air Conditioning Blog

This blog has numerous posts going back to January 2013; as a result, there’s a lot of content to pick from if you’re looking for some best practices for maintaining and upgrading your HVAC system. The blog itself is an extension of the Fort Collins Heating and Air Conditioning company, but the resources on the site extend well past just providing info for their customers.

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16) Bob Boldt HVAC Blog

Not quite sure if your HVAC components need to be replaced? Are you looking to increase efficiency? Then, the Bob Boldt blog can help you and your home. The blog even features some preventative posts that will help keep your system in good repair.

17) Bounds Heating and Air Blog

Bounds has been in operation for 20 years and has become one of the more well-known HVAC companies in the Gainesville, FL area. Their blog has been making posts on their blog since 2013, and their posts include articles about ductless HVAC options and even using plants to bring cleaner air in your home.

18) Richmond’s Air Conditioning Blog

For an in-depth knowledge of components and industry practices, Richmond’s Air blog is a great resource. In their HVAC Parts 101 series, you’ll find articles about air filters, expansion valves, and thermostats. The blog even has articles about respiratory health and how having a good HVAC system can help.

19) Russell’s Heating and Air Conditioning Blog

Russell’s blog has a wide array of informational articles that can help you answer questions like, “Why is my ductless AC wall sagging?” In addition to this, the site also provides resources that can help you avoid damage from weather and troubleshoot symptoms.

20) Pacific Heating and Cooling Blog

When you have questions about your HVAC systems, you can rely on this blog because Pacific Heating and Cooling have been in business for over three decades. The company is based in Cali, but their blog is full of information that can be used anywhere.

21) Air-Tro Blog

Air-Tro has been in operation for almost 50 years, which means that the company’s blog can serve as one of the best resources for HVAC information. Their blog serves Los Angeles and has earned several awards for their top-notch service in the San Gabriel Valley.

22) Edison Heating and Cooling Blog

Another recipient of the Top 100 HVAC Blog Award, Edison Heating’s blog has hundreds of articles that feature tips, readiness advice, and general HVAC info that can help you have the best heating or cooling experience in your home.

23) HVAC News and Trends Advent Blog

Advent Air has been awarded the Better Business Bureau’s Torch Award for Ethics, and their blog is often considered a leader in the field. The site features news and updates for homeowners looking to optimize their HVAC home setups – you can even find info on the best houseplants for cooling and heating.

24) Simply the Best Heating and Cooling Blog

Based in Phoenix, Simply the Best provides a no-frills blog that is designed to help you maintain your HVAC systems and provides cost-saving techniques and advice for cleaning your system. The site updates fairly regularly and also has health-related posts about air quality.

Final Thoughts

All of these blogs have value for just about anyone looking to understand the industry or just keep up with the maintenance of their home HVAC systems.

If you have any additional information about some useful HVAC blogs to share, then please feel free to post them in our comments section.

If you need help with your reputation management software or Facebook business reviews please contact us and we will be happy to help.

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HVAC Online Reviews

How Online Reviews Impact Your HVAC Business

Anyone that works in the HVAC industry knows that word of mouth is the lifeblood of the business. When you have happy customers, they’ll gladly recommend your business to their family, friends, and anyone else who needs your services.

These word-of-mouth recommendations are very important to your company’s bottom line. Also, with the introduction of the internet, many conversations about your business have moved online. This “digital word-of-mouth” can be as powerful, if not more for your business because of the large audience seeing it.

Right now, over 50% of customers search for services using online search engines like Google. The sites that rank most often are online review sites like Yelp, Google Reviews,  Facebook Reviews, and NextDoor. Online review statistics say that 84% of users value these digital words of mouth reviews as much as they would value a personal recommendation from a friend.

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Effects Reviews Have On A HVAC Business

As you can probably understand, these reviews can mean a lot to your bottom line; they make the difference between a customer selecting your business or selecting the services of your local competitors.

It can be hard to find a good contractor, and with so many customers using the net to find reliable ones in your area, it’s important that you seek out online opportunities to provide business leads.

Often, the reviews that appear online for your business will be your customer’s first exposure to your HVAC business. As a result, you need to ensure that the overall experience provides a good first impression. Effectively, you’ll want at least a positivity rate of at least 75% in your reviews so that your business looks attractive to new customers.

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Embrace All Reviews

It’s imperative that never delete any negative reviews because doing so will make your business appear inauthentic. These reviews will happen, and you can address them to minimize the negative effect these events can have on your HVAC business. Negative reviews can be problematic, but even negative reviews can help you drum up extra business; it’s when you have no reviews at all that a customer may just avoid seeking you out as a contractor for their HVAC needs.

When you see them, address them as try your best to remedy any issues that have occurred. As long as you have between a three and five-star rating in Google, you will benefit from the reviews because 87% of the population looks for contractors with primarily positive reviews.

How to Ask For Reviews As A HVAC Business

Did you know that 70% of customers will leave a review if you just ask? This is a statistic that many contractors are simply unaware of but can have an effect on your company’s bottom line. This is precisely why it’s crucial that you know how to ask for reviews from your clientele; it simply won’t do to waste the opportunity that delivering good service can provide for your company’s online reputation.

There is a right and a wrong way to seek out a review. Never ask for a positive review because many customers will consider this disingenuous. Instead, always frame your requests for reviews as seeking feedback; your happy customers will see this as you attempting to improve your service offering for future clients and will almost invariably help you receive some positive feedback on the review sites.

Check out these templates on how to ask for reviews.

Seize the Opportunity

Additionally, it’s always a good idea to seek out your positive reviews shortly after service has been rendered; you don’t want to wait too long because the job won’t be as fresh in the mind of your customer. Additionally, if any incidental issues crop up, the last thing you want is any negative aspects making their way into what you want to be a positive posting.

Be As Attentive As Possible

It’s also important to be able to gauge a customer’s satisfaction level. If a customer appears happy, then this is a good time to ask them for a review. Happy customers, as a rule, will leave a good review. Conversely, if a customer appears tense, annoyed, or seems busy, wait until the job is done to a satisfactory level before asking for online feedback. Simply waiting for the customer to seem less preoccupied or unhappy is a great way to secure some more positive digital word of mouth.

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How to Respond To Positive Reviews

Once you’ve received the positive review that you’re looking for, your job isn’t over. You should always follow up with your reviews so that you can appear engaged with your client’s needs, whether they are positive or negative reviews.

A positive review is a beautiful thing, and they provide your potential new customers with some evidence that the HVAC services that you offer are top-notch.

Acknowledge

That being said, when you acknowledge the presence of a positive review, it’ll make your business seem attentive, and it will also help potential clients understand that you appreciate the business that your customers provide your company.

Additionally, this can help provide a good reason for your customers to seek out your business again when they need HVAC service. When making a response, ensure that you mention the type of service that you provided for their heating and air conditioning needs and make sure that they understand that it was a pleasure providing them with the work that they needed.

This will help your business in two ways: it’ll help potential customers understand the types of HVAC services you provide, and it will help show that you take the time to understand and remember what the needs of each of your past customers were.

Additionally, once you’ve responded to their positive feedback, you should attempt to keep the lines of communication open. Since you’ve executed the contract work, you know whether or not the client has additional heat and air needs that are separate from the work that you’ve completed. If they need additional work done, mention these additional needs in your responses and try to set up future appointments when possible.

If there’s no need for further work, you can also attempt to suggest setting up follow-up appointments shortly after so that any potential issues can be resolved.

Check out our list of positive online review response examples.

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How to Respond to Negative Reviews

As mentioned, it’s important to be responsive and proactive no matter the type of review that you receive. Sometimes, things happen, and you may have missed something, your client may be picky, or even is just having a bad day and wants to vent. Not to worry we will show you how to respond to negative reviews.

Your first step should be to make the negative reviewer understand that you hear them and understand their problem.

Be Understanding and Humble

A good way to do this is to thank the customer for bringing any issues that they may have had to your attention. This will help promote the idea that you want to improve and that you’re understanding of the problem and willing to help the customer find a solution to the problem. In many cases, the issue isn’t your fault, but the simple effort to meet the disgruntled customer halfway can work wonders.

Say Sorry

Never forget to apologize. This will help your customer feel more at ease, and it will also show potential customers that you’re willing to own up to any issues that may crop up. This also shows that you’re willing to take responsibility for any mistakes that occur during your heating and air conditioning service process. Make an effort to reach out to the customer with your apology offline if you can; this way you can even address the HVAC mishap and turn their negative response into a positive one.

Finally, since these things happen, it’s also a good idea to offer up an explanation of the mishap. This not only can put the customer at ease, but it can also help potential customers understand that this part of the process may not entirely be your fault.

Final Thoughts

As they say, it’s all in the marketing, and finding new clients using new techniques is simply part and parcel of running a successful business. Digital word of mouth is imperative for finding new customers, and the only way that you can expand your HVAC business is finding new clients. Marketing your business properly by monitoring online reviews and following up with your current clients will help your business succeed, and following the tips in this guide can help your business become go-to for individuals looking for HVAC contractors.

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How Online Reviews Impact Your Roofing Business

As a roofer, you know it can be difficult to find new customers due to the low frequency that people need new roofs. Clients may need a repair here or there, but getting brand new customers is extremely important for growing your business.

Since buying a roof is such a big purchase people do not want to enter into a contract with a roofer who can’t provide amazing results. Searching for a quality roofing contractor can be hard when you don’t know anyone, which is why most people turn to searching online to find one.

In fact, 51% of all people searching for a contractor turn to online search engines to help them find a good roofing contractor in their local area. What you see when you do a Google search for local roofers you see a lot of review sites such as Yelp, Google reviews, Facebook reviews, and NextDoor to help you find high-quality roofers.

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Effects Reviews Have On A Roofing Business

Online reviews are essentially the new word of mouth, for many people turn to these reviews to get the most up-to-date information about a company before they decide that it is a company that they want to work with.  Online review research found that 84% of the people who look for reviews online trust the reviews they read. Many individuals take the reviews that they encounter at the same face value that they would if their friend had told them about the business.

The reviews that you get for your business are going to be the first thing that potential customers read about your business and make a first impression. Of course, you want positive reviews, but you also want reviews that look authentic, so don’t delete negative reviews that you receive. Instead, when you get a negative review simply address them and try to remedy the situation for your customer.

Another interesting statistic is that 87% of the population that looks for reviews online look for a three to five-star rating before even contacting the company. This means that your rating does not need to be perfect, but needs to have more positive reviews than negative.

If a potential customer is looking for a quality roofing professional, and they come across your business, but no reviews, they are likely to pass over your company. In fact, they will most likely choose one with a not perfect rating that attempts to make their customers happy over one that has no reviews from their customers at all.

How To Ask For Reviews As A Roofer

Even though all reviews are useful, you are striving to get positive reviews online so that they can help you get more business. That being said, there is a right time and a wrong time to try to ask your customers to give you a review. First, you want to ask your customers to give you a review in person if you can. This shows that you are personable and that you care what your customers think.

A happy customer makes for a happy review, so you want to ask your customers for reviews when they are in a good mood. They may not intend to give you a bad review, but even if their negativity is not aimed towards you, it can be seen in their post. In addition, you want to ask for reviews right after you complete the job because the work will be fresh in their mind. If you wait a while to ask for a review, it is more likely that the customer will not do it right away or forget to do it altogether.

If you feel uncomfortable asking for reviews directly, you can ask for feedback on the services that you provided. This gives you the opportunity to address any issues that they may have had with your work before they give a review, which can lead to a higher online rating for your business. Once you get the feedback and speak to the customer directly, you can ask them to post a review online so that others can see the type of work you do and come to your business for their roofing needs.

Check out these examples of online review responses.

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How To Respond To Positive Reviews

Getting positive reviews are the goal when you are looking for reviews and feedback from your current customers. It starts with helping make your customers feel appreciated. This encourages them to come back to your business when they have other roofing concerns that they need to be addressed. When you respond to thank the customer for their review, elaborate on the service that you provided for them and let them know that it was a pleasure working with them on the project. This will show potential customers that you take time for all of your customers and that you are aware of what their roofing needs were.

Once you show your gratitude for the review, you want to keep the lines of communication open between you and the customer. If they need other roofing repairs, you can mention them in your response and suggest setting up an appointment whenever they are ready to complete the repairs. If they do not need more repairs, then you can also suggest setting up an appointment in about a year so that one of your contractors can inspect the roof and make sure that it is holding up like it should be.

Don’t forget to share good review examples on your social networking feeds and your company website so that others can see them as well. This puts the review in more locations on the web, which makes it easier for a potential customer to find reviews for your business.

How To Respond To Negative Reviews

Negative reviews are bound to happen no matter how amazing your roofing service is.  Whether the bad review was a fault of yours or a customer who was just upset in general, you need to address the comments as they are posted. This means that you need to monitor all of your social media feeds and other platforms where reviews can be left for your business.

When you see the negative review, you want to thank the customer for bringing the issue that they experienced to your attention. It could be a simple misunderstanding of your process, but regardless of what happened, you want to make an attempt to find a solution. This will show the customer that you care about their satisfaction as well as let others who are looking at the review site know that you do whatever you can to make your customers happy.

Make sure that you offer an apology to the unhappy customer as well. This shows that you care about the quality of the services that are provided by your company, and if anything is not up to standard, you take responsibility for the mistake and strive to correct it. In some situations, you may just need to clear up a misunderstanding. If that is the case, you often can easily turn the negative review into a positive one by simply talking to the customer and clearing up the misunderstanding or making adjustments to the job that you are doing to accommodate the customer’s needs.

In many cases, a resolution can be reached online, but it is better to offer a sit down at your office so that you can discuss the details of what the customer requires of you and your company. If a meeting is not an option, you can also offer to call the customer and discuss the issue over the phone.

Final Thoughts

Marketing your roofing company is the best way to get new customers for your business. That being said, reviews are a new way of marketing your business online that is even better than word of mouth. If you follow the tips in this guide, you can easily find new customers because over half of all of the individuals looking for roofing contractors are going to search online.

If you find that your reviews are lacking, ask your customers for more. Know when to ask, and monitor the reviews that you do receive so that you can ensure that your online reputation in the roofing industry does not become stained.

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