Ultimate Guide To Facebook For Business

What is Facebook For Business?

With more than millions of monthly visitors and a 2 billion global community, small business owners can use Facebook in a number of ways to promote services, increase customer support, and boost online recognition.

Facebook is one of the best free tools available to build an online brand for your business.  Their paid ads are also very effective at hyper targeting a specific audience by gender, location, or even salary.

Whether you are a local business or a national brand you need to have a Facebook presence. If you have not done anything on Facebook do not worry we have all the guides to walk you through how to set up your business.

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How To Get My Business On Facebook

how to get reviews on facebook

How To Get Facebook Reviews & Recommendations

Get More Reviews On Facebook

Tips For Asking & Dealing With Reviews

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More Tips For Growing Your Business

Turn Visitors Into Customers

How to Attract Leads for Your HVAC Business

There’s always room for growth in business. Your HVAC business is competing for every contact, every sale, and attracting new customers is the key to your success. Your greatest marketing asset is your business website. A high-functioning website increases sales, giving you an edge on your competitors. 

How To Get HVAC Leads From Your Website 

Grabbing the top spot, or even the front page on Google search is not easy. There’s a lot of competition and everyone wants the same spot. How can a small business compete? 

Turn Visitors Into HVAC Leads

  • Relevant domain name
  • Online listings
  • Mobile-friendly site or app
  • User-friendly
  • Fast response time
  • Social media presence
  • Reviews
  • Fresh content
  • Simple SEO

Grabbing the top spot, or even the front page on Google search is not easy. There’s a lot of competition and everyone wants the same spot. 

Need More HVAC Leads

Start With A Good Domain Name

Having a great domain name is one of the best marketing strategies for HVAC lead generation. Your domain name should be relevant, catchy and easy to remember.

It’s best if the main topic of your business is in the domain name so that it scores high in online search responses.

If the name you were hoping for is already taken, play around with alternatives until you find something that works. In other words, what your business does should be reflected in the name. You could add your town or service area for example, or use a short, catchy slogan. 

“FosterHeatandAir.com” or “BestHVACinGothamCity.com” are preferable to “FosterLLC.com,” for example.  

Broadly Builds Your Business Website For You

Mobile-Friendly Website

More people than ever before are using their mobile phones to look for what they need on the go. These days more than half of all online consumers are using their mobile phones to access the web. Your website must be compatible with all kinds of user device displays, from desktops to the smallest smartphone.

Fast loading and easy navigation are critical to generating a steady supply of high-quality HVAC leads. The layout should be intuitive; if users don’t find what they want immediately, they will bounce – most likely to a competitor. Make the information users search for most often super simple to find. Here are a few tips:

1. Make your contact information prominently visible in the same spot on every page. 

2. Reduce the size of your photos to fit the web page. Sharp photos are great, but giant photos take a lot of time to load. It’s one of the most common mistakes made. Most photo editors give you the option to reduce the size of your photo. Save a web-sized copy and keep the original in full size, in case you want to use it for print materials.

3. Don’t be tempted by fancy scripts, like music, pop-ups, or automatic video loading. They will slow down loading time and you will lose business. Videos are great (done properly, really great), but turn off the autoplay option. 

Turn Visitors Into HVAC Leads

Online Directory Listings (also called Citations)

Local directories are an invaluable lead generation resource for a number of reasons. Customers often check there first, they help advertise your brand, and they boost your SEO with links back to your business.

To sign up for a directory listing, you’ll need the following information:

  • Company name/title
  • Address
  • Phone number
  • Website URL
  • Categories – Services you perform
  • Description – Include the areas you service
  • Tagline
  • Social profiles
  • Images – good quality photos of your business, your trucks, and your neatly dressed, smiling staff are attention-grabbers 
  • Additional media – Have a video review or a short news clip? Perfect.
  • Alternate phone numbers
  • Fax number
  • Certifications and awards
  • Brands carried
  • Payment forms accepted
  • Attributes – What’s special about your business?

The main online directories  for HVAC businesses are:

Communicate Directly With Customers

Most customers need help or advice at some point in their initial purchase. You need to have a quicker, better customer service response time than your peers in order to have the happiest customers. Having an FAQ section online is fine, but customers in 2020 want their queries answered without having to actually look for it themselves. 

Web Chat provides the answers they want in real-time. Having a Web Chat agent available instantly to answer minor and FAQ questions means potential customers don’t have to work to find answers and offer your business the opportunity to make helpful suggestions and outshine your competitors in the customer service arena.

Turn Website Visitors Into HVAC Leads

Strong Social Media

Social Media for HVAC Leads

Having a strong social media presence is a requirement for promoting your business these days. Quick response times and witty banter are widely appreciated by the public, but more importantly, as a home service small business, you need to earn trust. Social media offers opportunities for potential customers to get to know and trust you before they let you into their homes.

Your online personality must always be professional but it can also be more relaxed on social media sites. Social media update responsibility can be taken on by one or it could be a whole-staff duty. 

Great customer care through social media stories travel extremely fast on the internet, crossing social media platforms and reaching huge numbers of people. 

Post topics related to the day’s work, particularly difficult jobs or any offers or discount codes available. Regular updates get your business seen by more people online. Ask for recommendations, and encourage opt-in for email and text messages. 

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Customer Reviews

Many folks won’t even consider a purchase without reading the reviews first. Encouraging customers to leave reviews needs to be standard practice. When you follow up with customers, ask for a review at the end of every job. Our automated review platform makes asking easy.  

Linking your review sites to your website shows customers you’re proud of your customer satisfaction record. Responses to reviews must clearly address any issues promptly for a better outcome, which is needed for customer retention as well as for attracting new customers. Having genuine glowing customer reviews is paramount for gaining and keeping a top reputation. 

Content to get HVAC Leads

Fresh & Relevant Content

It’s not just about the layout and color scheme of your website- the content needs to be up-to-date and related to your business. Include detailed information about every service you provide and every product you sell. Ensure every page is updated as soon as required and keep the content fresh and interesting. 

Your blog content should answer common questions in detail, give customers tips for things like winterizing their system and DIY maintenance, introduce new HVAC products, and tell engaging stories about things that really happen in the business – that time a customer did without A/C over a summer weekend because they forgot to change the batteries in the thermostat, the ductwork leak caused by squirrels in an attic, the respiratory illness fixed by better filters changed more frequently. You have the stories, and customers will be interested in how you’ve helped others. (without naming customers involved, of course)

Your blog can also help you get a “rich snippet” which rockets your site to the featured box on Google for a particular topic. This is especially important for small local and independent businesses whose advertising budget might be a lot smaller. Here’s what happens when you Google “How often should I change my A/C filter?”

Google is looking for the most complete answer. This company got it right and captured the number one spot. There’s no secret, just know what customers ask and provide the best answer on the web. 

Simple Search Engine Optimization

Search Engine Optimization (SEO) is how you get your business to rank higher on the search engines (SERPS), like Google, Bing, and Yahoo. Many of the things we’ve already gone over will boost your SEO values:

  • Good domain name
  • Responsive website
  • Fast loading
  • Low bounce rate
  • Backlinks from citation sites
  • Customer reviews
  • Information-rich, relevant content
  • Social media shares of your content

To small business owners, high-quality lead generation is always important. The skills needed to be up to the task are changing as fast as technology is. If you’d like advice with any aspect of your HVAC website or marketing we’ll be happy to help. Contact us today!

Why Is Communication Important In Business

Why Communication Is Important In Business

The importance of business communication to your company’s success cannot be overstated. Think of the way you communicate as your brand image, and treat it with that level of strategy. Communications encompass every aspect of your business, from face-to-face chats over the counter to your marketing emails. Consistency is crucial. Here’s why you need to have an effective business communication strategy across the counter, on the phone, in written communication, and across all digital media.

Grabbing the top spot, or even the front page on Google search is not easy. There’s a lot of competition and everyone wants the same spot. How can a small business compete? 

Turn Your Visitors Into Leads

The Benefits of Effective Business Communication

Communication is obviously necessary to do any kind of business. You communicate with customers, employees, suppliers, other businesses, and the community at large. And still, some small businesses don’t seem to have a consistent communications strategy. Here are all the reasons you should take communication strategy seriously.

  1. Communication reinforces brand messaging
  2. Communication builds customer relationships 
  3. Communication boosts creativity and innovation
  4. Communication encourages feedback
  5. Communication boosts employee morale

1. Communication Reinforces Brand Messaging

With every public or private communication, you give away information about your brand, whether you realize it or not. That’s why it’s important to establish a company policy on how to talk to customers. Is your company friendly, upbeat, and relaxed? Or do you want a serious, professional tone without a lot of chat? 

The tone you take with your customers should depend on who your customer base is. A software company whose customers are financial professionals would speak an entirely different language than a store retailing surfboards.

The key is to know your customers. Who they are, how they speak, and what they want. With customer knowledge in hand, you can develop an approach to communications that defines and reinforces your brand. This voice, or brand persona, should be consistent across your message, your marketing, and every aspect of communications. 

2. Communication Builds Customer Relationships 

Relationships, especially with customers, are incredibly important in today’s business world. Communication is key when it comes to building strong relationships and will ultimately benefit your business. Using positive language in emails and negotiations is a good way to keep a potential customer happy and feel comfortable with you. Sending personal notes or offers to a prospect on their birthday or another significant date (without attempting to sell them anything) is a great way to build a solid client relationship and keep them content while doing business with you. 

Grabbing the top spot, or even the front page on Google search is not easy. There’s a lot of competition and everyone wants the same spot. How can a small business compete? 

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3. Communication Boosts Creativity and Innovation

Giving your employees and customers the freedom to express ideas without the fear of judgment is important when it comes to business communication. This way creativity and innovation can develop and good business ideas can become great ideas. If something is not working as it should, the problem is only likely to come up if your employees feel comfortable sharing feedback. Open communication is also crucial when it comes to creating new promotional sales, improving products and services, analyzing customer feedback, making informed decisions, and sustaining business. 

4. Communication Encourages Feedback

Encouraging feedback from employees and customers is incredibly valuable to maintaining and improving your business. Customer reviews can also put your business out there to new potential customers and help your company grow and profit. Communicating with your customers about their experience with your product or services not only gives you the opportunity to develop further, but also helps build trusting relationships and returning business. 

5. Communication Boosts Employee Morale

Customers are not the only beneficiaries of effective communications. Your employees benefit as well, and it shows in the numbers. In general, small businesses are more personal and communications are simple, and as a result, 80% of people who work for small businesses feel valued and heard, and that makes them happy. The increased employee engagement that comes with open communication can positively impact your bottom line.

How to Communicate With Customers

How to Communicate With Customers

It’s important to not just chat with customers, but communicate in a meaningful way. With focused communication skills, you can build your customer knowledge and make your customers feel heard and valued. Effective communications focus on these areas:

    • Share Information – keep your customers up to date on sales, special offers, new products and services, and company news. 
    • Share your knowledge – Offer tips, tricks, use cases, and storytelling to connect with customers and answer their pain points. Be a go-to industry information site full of information about your industry and products.
    • Ask for ideas – who knows what customers want better than your customers. If you aks and listen, they’ll provide you with invaluable information you cannot get any other way.
    • Address complaints – with today’s instant global communications, the way you respond to complaints is more critical to your company image than ever before. Act fast, be courteous and polite, and do your level best to make things right.
    • Ask for reviews – when your customer pays you a compliment, ask them to make it public. Happy customers are usually happy to help – if you ask. Online reviews are trusted by 84% of consumers and 87% won’t even consider doing business unless you have at least 3 stars!

Grabbing the top spot, or even the front page on Google search is not easy. There’s a lot of competition and everyone wants the same spot. How can a small business compete? 

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Business Communication Channels

Business Communication Channels

Face-to-face communications are great, but not always practical. Today’s digital customers expect the full spectrum of communication options, and it’s not easy to be everywhere. As a small business owner, you’ll have to focus on those areas where you can best serve the largest number of customers. Here are some methods to consider:

Communicating On Your Website

Web chat is a great way to address customers when they need help most. They come to your website seeking answers, and a web chat agent can answer common questions immediately. For a small business, fast response is often the difference between a missed opportunity and a sale. In our survey, 55% of small businesses think they have an hour or less to respond to customers before they move on.

Social Media

Today, almost everyone is on some sort of social media platform. Advertising and interacting with your customers through them is incredibly impactful. A strong social media presence promotes your products and/or services to a variety of new people who may have never even heard of your company. It is not only important, but it is super easy to communicate, privately and publicly, through your social media pages

Your Email Lists

Giving your customers the option to subscribe to an email list is a great way to get the word out about promotions, specials, new products, and more. Offering incentives for people who sign up for your email list can allure more customers to join and news about your company will spread to more people and update them about your business. 

Without a successful communications strategy, your brand has no image. Creating lasting, trustful, and positive relationships with customers and employees is critical to running a successful and profitable business.

Grabbing the top spot, or even the front page on Google search is not easy. There’s a lot of competition and everyone wants the same spot. How can a small business compete? 

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How To Respond To Google Reviews

Ultimate Guide To Google My Business

What is Google My Business (GMB)?

Google My Business is a free tool created by Google for businesses to manage their online presence across Google properties like maps & search. You will commonly see Google My Bussiness as the acronym GMB, which was formerly known as Google Local & Google Places.

The key difference between a Google My Business profile and other directories such as Yelp, Trip Advisor, or Nextdoor is that your Google business listing can include a lot more business information that will be pushed out to a variety of very important Google properties with high visibility.

Grabbing the top spot, or even the front page on Google search is not easy. There’s a lot of competition and everyone wants the same spot. How can a small business compete? 

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How To Get My Business On Google

Google My Business

How to get more google business reviews online

How To Get Google Reviews

Grabbing the top spot, or even the front page on Google search is not easy. There’s a lot of competition and everyone wants the same spot. How can a small business compete? 

Get More Reviews on Google

Tips For Asking & Dealing With Reviews

How-To-Respond To Google Reviews

How To Deal With Negative Google Reviews

How To Remove Bad Reviews from Google Search Results

How To Grow Your Business

Grabbing the top spot, or even the front page on Google search is not easy. There’s a lot of competition and everyone wants the same spot. How can a small business compete? 

We Help You Grow Your Business