5 Secret Advertising and Growth Strategies Every Painting Business Should Leverage
It’s no secret that advertising plays an important role in making a business successful.
As a painting business, advertising should be one of your top priorities. But if you’re like most business owners, you may not know where to start. For instance, which advertising tactic should you focus on first? What market strategy can reach potential customers to grow the business?
Fortunately, there are some advertising and growth strategies every painting business should leverage to give their company the best chance at success.
Traditional ways to advertise your painting business
Painting services and professional painters have probably existed since paint itself was invented. For decades, these traditional ways of advertising have worked for many businesses.
1. Word-of-mouth advertising
It’s vital to spread the word about your business so potential customers know you exist.
One of the most effective ways to advertise your painting business is by relying on referrals from your satisfied customers. This can include homeowners from successful residential painting projects or business owners who commissioned you for commercial painting services.
2. Door-to-door marketing
Door-to-door marketing is a low-cost advertising strategy that allows you to directly reach potential customers in your local area. You can provide flyers, mailers and door hangers advertising your painting services.
Networking is an effective advertising tactic, as it allows you to connect with people in the painting industry and build relationships with potential customers.
Make sure you always have business cards ready to give away. The cards should include your company name, contact information, phone number and email address.
You can attend local home improvement expos and advertise your services. Partner with complementary home services business owners, like drywallers, real estate agents and general contractors. Exchange business cards and agree to send business each other’s way.
Think outside the box for your painting business advertising strategy
Although traditional advertising methods can be effective, be creative and come up with fresh marketing ideas that will stand out in today’s crowded advertising landscape.
Here are five modern growth strategies and tactics that you can implement today.
1. Build your online presence
Online marketing is a must-do advertising tactic for painting businesses.
Social media platforms like Facebook, Instagram and TikTok provide an effective way to improve brand awareness and reach a larger audience of new customers in your local area.
For example, you can set up a Facebook business profile and regularly publish content. Keep your business top of mind by posting pictures of recent painting jobs you’ve completed, promoting special offers and sharing other news related to your painting business.
You’ll also want to create a business page on other online directories, such as Google My Business, Yelp and Houzz. The greater your online presence, the more leads you will attract.
2. Create an online portfolio
It’s one thing to talk about the amazing projects you can accomplish, but it’s another thing entirely to document your work and show it off.
Taking pictures of your painting projects and posting them on your own website or dedicated social media page is a great digital marketing strategy.
Before-and-after shots build credibility with potential customers and give them a glimpse of your high-quality work.
Additionally, you can use this page to showcase testimonials to entice your target audience. Small businesses can benefit greatly from positive reviews, so make sure you include this in your marketing plan.
3. Diversify your target market
Don’t limit your painting services to only the target market that you’re used to. Consider advertising to other types of customers, as well.
For instance, if you’re used to advertising your painting services to homeowners, start advertising to landlords, real estate developers and property management companies.
On the other hand, if your painting company mainly takes on commercial projects, you could branch out to residential painting and do house painting projects.
4. Offer promotions and discounts
Promotions and discounts are great advertising strategies for painting businesses, as they encourage old and new clients alike to use your services.
You can offer discounts for multiple painting jobs, seasonal promotions that bring attention to your business or packages for interior and exterior painting projects.
Bonus: Use targeted email marketing campaigns to promote your offers.
5. Request online reviews
Did you know that 76% of customers regularly read online reviews when browsing for local businesses? It is definitely worth your time to request online reviews and monitor your star rating on various sites.
Online reviews are today’s word-of-mouth referrals. Recent, positive online reviews also boost your search engine optimization (SEO) ranking to help you show up near the top of search results when painting leads are searching for a painting business near them.
Find clients for your painting business using Broadly’s software tools
Advertising painting businesses isn’t always easy, but fresh marketing ideas will help drive new leads and keep existing customers coming back. That said, do you know what can help you take your strategies to the next level?
Broadly is a reputation management software that helps painting businesses get better results with their lead generation strategies.
With Broadly’s suite of reputation management tools, you can reach a wider audience faster and more effectively. Plus, you get insights and analytics to help you improve your overall strategy.
Think outside the box and partner with Broadly to grow your painting business.