When A Leap of Faith Pays Off

When Jacque Preble, owner and founder of pet boarding service WOOF, visited the Broadly booth at the Pet Boarding and Daycare Expo in Burbank, she was skeptical.

“I never buy anything because I’m cheap,” she explained. “But when I talked to the Broadly people, it just felt authentic. As a business owner, you’re always looking for that gold nugget, that thing that will help you stand out. Broadly felt that way and even though it was totally unexpected and unlike me, I signed up. It was a true leap of faith.”

Preble knew that raising WOOF’s visibility through digital word of mouth – online reviews – would be key. “You couldn’t pay me a million dollars to learn to put our reviews on our website,” she laughed. “But Broadly knows how to get that authentic feedback on our website and all the social platforms that are meaningful to our customers.”

The Success They’ve Seen with Broadly 

Now, she says, when the phone rings, prospective customers cite WOOF’s online reviews as inspiration for the call. “It’s almost comical,” said Preble. “They all say it. And they clearly see the reviews are consistent over time but also recent.” That’s important in the pet care business, Preble observed, because people care deeply about their four-legged, furry family members.

“Broadly allows me to play offense and defense, as needed,” she said. “If someone isn’t going to recommend us, or has negative feedback, Broadly helps us take control of the situation and get back to them quickly to work it out.”

As a small business owner, Preble regards negative feedback as a gift. “Everything that comes up is an opportunity for us,” she said. “We don’t get a lot of negative reviews so when we do, it helps us to see something we can improve. If it matters enough to that customer, it matters to us.”

“A customer always has the option of saying nothing and never coming back,” she continued. “So when they share an issue, I see it as they want me to succeed. They’re looking out for me by giving me an opportunity to correct what’s wrong. It’s empowering – and I love going back to them and sharing the changes we’ve made for next time.”

Favorite Broadly Features

In addition to leveraging Broadly’s easy review management element, Preble has also warmed to its broader toolset, chiefly the web chat feature.

“That was somewhat new to me,” Preble said. “At first, it felt like ‘One more thing I gotta learn? No, thank you!’”

But now, she says, she sees the value in the app’s ability to engage prospective customers. “Client acquisition is hard and costly,” Preble said. “But if you know someone is hovering on your website, that indicates interest and intent. Web chat can bring that person closer – they can feel engaged and connected with right then. That’s so important to expanding our customer base.”

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Final Notes

After 13 years, Preble has just passed the torch, selling WOOF to a new owner who will keep serving the community of San Ramon, Calif. But in the meantime, Preble is making a point to keep training staff on using Broadly’s feature set, from reviews to webchat to texting.

“The more we engage with customers using Broadly, the more we move away from impersonal clicks on the computer to building real relationships,” said Preble. “And that’s really valuable for them and for us.”

How to Make a Business Facebook Page

How to Make a Business Facebook Page

Facebook can be a great platform for small business owners because it allows them to reach a large audience and even re-engage existing customers.

If you’re looking for information on how to get your new Facebook page going, start by reading this blog! We’ll take you through how to set up your business page so you’ll be ready to get started on this next step in your business’s marketing plan!

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Step 1: Create Your Page

It starts here. Simply open up Facebook to create a business page. Choose which page is appropriate for your business. You’ll need to have a pretty good handle on the kind of business you’ll be launching to choose a category.

When you’re creating your new business page, you’ll need to make sure you have your business type selected. Your options include:

  • Local business or place.
  • Company, organization, or institution.
  • Brand or product.
  • Artist, band, or public figure.
  • Entertainment.
  • Cause or community.

This selection will help shape the other options provided for you when customizing your page.

Facebook Business Tip: Iron out the details ahead of time. This isn’t something you want to go back and finish later. Make sure you have your business type, business name, phone number and/or email address, and a professional synopsis ready to go. This is people’s first impression of your business—you want to make it a good one.

how to create a Facebook page for your business

Step 2: Complete Your Basic Information

After creating your page, Facebook will prompt you through the following sections of your business page. Don’t skip them in an attempt to get through more quickly. All of this information will give your prospective clients a compelling reason to work with you.

The About Section

This should work as a quick recap of your business. It’s a synopsis of your products and/or services, so aim for providing two or three sentences here that really capture your goals and personality of your business.

Don’t slack on marketing here! You won’t have your audience’s attention for long, so make sure to capitalize on it. Link your website here and include how your business is different from others.

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Facebook Business Tip: Choosing a unique Facebook domain name here? A unique domain name (your custom Facebook URL) can be a great way to give your business’s name visibility. Aim for something short and catchy that will be easy to remember and will fit easily on any marketing materials.

Make sure you have your Facebook domain name just the way you want it. It can be difficult to change at a later date and you don’t want to create any confusion for your customers.

Creating a Facebook page for your local business

Upload a Profile Photo

Nothing says amateur more readily than not including a profile picture. Make it look professional by choosing a photo of your product, storefront, or another relevant image.

This photo will be your future consumer’s first visual of your work. Make sure it’s a positive one, even if it means investing in a photographer or a photo editor. You want to be considered by your target audience as a successful professional. It’s imperative that your profile photo supports that.

Facebook Business Tip: A square image will work best for you here. While any size can do, the recommended size is 180 pixels by 180 pixels.

set up a Facebook business name

Reach More People

This is where Facebook will prompt you to create and share an advertisement. I generally don’t recommend skipping steps, but this is one you can pass on.

Your Facebook page is still in its fledgling state, and likely won’t draw people in at this point. Launching into sharing too early can waste a great opportunity to build traffic for your business’s page.

Facebook Business Tip: Once your page is up and running and you’ve gained some audience traffic and traction, head back here to gear up your Facebook marketing.

promoting your Facebook page

Step 3: Navigating the Admin Panel

Once you’ve gotten to this point in your page creation, your business page is fully created. Congrats! Now you need to fill your news feed page with information that’s going to draw your audience in.

At this point in your page setup, you’ll want to move on to address your notification settings. This is where you’ll set up how frequently you want to receive notifications. Factor in your marketing goals and online presence when navigating this piece.

You should also pay some attention to the Page Roles section. This is a great feature for businesses that have multiple people with access to the Facebook business page. If you have outsourced a media relations or marketing strategist, you’ll identify them and give them permissions here.

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Facebook Business Tip: Don’t reach for that “like” button as soon as your new Facebook page has taken shape. Once you like your new page from your personal profile, everyone on your friends’ list will receive a notification. Wait until your business page is ready to go in order to make the most of that traction.

Facebook email notifications

setting Facebook role access

Step 4: Ramp up the Content

Start posting relevant content to your page and reaching out to people you want to help spur your growing business forward. Remember to use posts that prompt a response and give you the opportunity to engage with your audience.

You need to be present to make social media work for you and your business. Create and commit to a media schedule that won’t leave you wasting time or missing out on opportunities.

Enhance Your Online Reputation

Post relevant information as well as personal posts. When posting via your business page, you’ll be able to choose from six different kinds of posts:

  • Plain text status update.
  • Photo with a caption.
  • Link with a caption.
  • Video with a caption.
  • Event page.
  • Location check-in.

Facebook Business Tip: Mix it up to keep your audience interested in scrolling. You’ll want to use a variety of these post types on your business page. Look for quality sources and vet them thoroughly before sharing—what you post will reflect on your and your business.

Facebook Reviews for Businesses

Step 5: Get Facebook Reviews For Your Business

With your business’s Facebook Page you’re able to collect Facebook reviews from people who have visited your business by asking for a recommendation. Having a plan to ask for reviews and how to handle negative Facebook reviews will help your business keep a positive online reputation.

Once you gain enough Facebook reviews you can show these off on your website by embedding your Facebook reviews.

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Step 6: Market Your Business on Facebook

Now that your Facebook page is in shape, you’re ready to begin targeting your audience. Plan on inviting people in waves. Begin with those you know and trust to support you. Let them grace your page with the initial likes and comments required to give your business footing.

Once that happens, reach beyond that circle to friends of friends, acquaintances, and business contacts. Each like you gain gives you a little more credibility for your next wave of marketing.

Finally, reach out to potential customers. By this time, you should have a good amount of interest and content. It should look like you’ve been around a while and have a legitimate business structure to move forward with.

Facebook Business Tip: Don’t forget to have your cover photo in place before “going live” to your audience. This is usually a branded image that further strengthens your image. Use an 851-pixel by 315-pixel image for the best results.

How would you like to grow your business on Facebook?

Use Facebook to Further Your Business Goals

Facebook can be a great tool for your business. Originally a social network, it’s now so much more. With 2.27 billion monthly users, a marketing strategy that uses your Facebook profile and Facebook ads can be highly effective.

Make Facebook work for you. Get your new page underway and ready for public viewing. You may see your business grow in leaps and bounds with just a few clicks.

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Message from Our Founder: Expanding Our Team

We’ve got some big news: today, we formally welcome the about.me product and team to the Broadly family, including CEO Mindy Lauck who is now our Vice President of Product.
about.me makes it easy for a person or business to create a simple, authentic, and professional  web presence that communicates who they are and what they do. Each page invites action that is geared toward growing an audience or getting more customers — whether it’s viewing a portfolio, signing up for a newsletter, or booking an appointment.
Our goal at Broadly is to solve all of a local business’s biggest problems in one simple app. (We dream big around here). That means visibility, through getting more authentic online reviews and websites that inspire your customers. That means responsiveness to current and potential customers through web chat, text, messaging, email, and phone, to increase loyalty and conversion. And it’s going to mean some new things as well as we continue that journey (in case you missed it: that was a “future announcement coming soon!” alert).
The about.me team fits in really nicely with that goal, especially because they’re crazy about making good products (just like us) and they’ve been specializing in small businesses and freelancers for some time now. Together, we’re even stronger – and with that strength comes the ability to accelerate our progress on solving those really big challenges our small business customers face.
We’re thrilled to have about.me as part of our team! And we’re excited to show you all that we’re going to do together.
How To Find Out If A Business Name Is Available

How To Find Out If A Business Name Is Available

Choosing a name for your business can be a daunting task but don’t worry, we’re here to help you find one! Doing your homework beforehand and checking to see if your business name has already taken will save you some headache in the future.

It’s important to find a unique name since every year there are over 3,000 cases of trademark infringement lawsuits and costs US companies over $250 Billion dollars.

In this article, you will learn the steps to find your business name is not competing with anyone and how to get it registered. If you need some help coming up with a good name for your company we will show you how to pick a great name.

Once you have a name, Broadly can help you take the next steps by setting up a business website, software to manage your leads, and tools to monitor your online reputation and gaining online reviews.

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Definitions of Business Types

Before we dive into the steps on how to find your business name, let’s define some of the terms that we will be discussing to avoid confusion.

  • DBA – Refers to “Doing Business As” and is required to be filled out at a bank if you are setting up an account for your business. This type of business organization does not offer protection from organizations coming after your personal assets.
  • Sole Proprietorship – Where one person is the owner, and there is no legal or financial distinction between owner and business.
  • Limited Liability Company (LLC) or Corporation – This is a blend of corporations and partnerships with less regulation, and no one person is at risk for the business.
  • Nonprofit Organization – These companies are tax exempt, and all money earned is put right back into the company.
  • Trademark – Are words or symbols legally registered to represent a company or product. Think about the Nike Swoosh or McDonald’s M logo which are both trademarks.

Step 1: Check Your Favorite Search Engine

The quickest and easiest way to check potential name availability is to simply go to your favorite search engine (like Google) and do an online business name search. You can check this name with a .com, or .org on the end to see if any business entity comes up or if there is a similar name out there that would be competing with your brand.

For example: You probably don’t want to call your business “Apple Plumbing” because as you see in the image below there are literally dozens of plumbing companies with that name. Be aware, even if your brand name looks available with an online search, you still need to do the remaining steps in this article. A competitor could be in the process of completing its unregistered business name. It’s better to find out now that your brand name is not available before paying money for a business name you can’t use.

Check your business name on search engines

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Step 2: Check To See If The Name Has A Trademark

You will also want to do a trademark search to see if anyone is registered in the country for that same name. To do this,  simply go down to your county clerk’s office and see if the name is registered or on a list of fictitious names for businesses (in a few states, there is a statewide fictitious business names database that your county clerk can find and inform you).

You should also check the U.S. patent and trademark office just in case there are any trademark infringement rights being violated. Getting pinged for intellectual property theft for your company name is a sure way to get shut down.

After that, you are good to go!

check your business name on state trademark sites

Step 3 How To Check LLC Registry

An LLC is a blend of companies and partnerships that are registered on a state level. Many LLCs do not have trademarks so it’s important to check this online as well. To do so, visit your state’s secretary of state’s website, and search for the name. For example, Florida’s Division of corporations can easily be checked by name, with other search options if needed.

find your business name on corporations and LLC search engines

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Step 4. Registering Your Business Name

Lucky you! Let’s get things registered!

It’s a good idea to patent and trademarks your business so no one can take your great ideas from you. Use the USPTO’s free trademark database and to get yours registered.

Simply go to  http://www.uspto.gov/main/trademarks.htm and click “Search.” Then follow the instructions you see on the screen.

Finding your business name is available

What To Do If Your Brand Name Is Taken?

This can be really frustrating. You have the perfect name that captures your product or service but someone else is already using it! Don’t stress! There are actually multiple things you can do.

Check out Brand Bucket where you can get check out brandable domains that are available for sale.

You can also check on some different websites like GoDaddy.com, or Namecheap to see if there is a different variation of your name available. They can come up with some really great domain idea names and you will instantly know if they can be used as a company domain name.

Try to stick with a .com as it looks more professional and most people assume that your website will be your name followed by the .com.

What Makes A Good Brand Name?

Choosing a brand name can really set you up for success.  Here are a few things to remember when choosing a name for your company.

  • Simple – The simpler the better! Think about the computer brand “Apple.” Simple, easy to recognize brand name.
  • Short – A long name will be harder to remember. Entering a long domain name could be an obstacle for people to come to your website.
  • Memorable – Give them something to remember. Marketing is a tricky game. You need to make a quick impression before people move on.
  • Pronounceable – Having a difficult or unknown word as a domain could confuse customers.
  • Clever – If you can create a domain that can impress people with the cleverness, they will be more likely to remember and see what you are about!
  • Easy spelling – People might remember your brand, but if they can’t remember how to spell it, they might never end up on your website!
  • Relevant – Ensure the name is related to your services. Businesses with their core service or services in their business name have a much easier time ranking well on search engines like Google. If you’re a carpet cleaning company, consider a name like “Jeff Thompson Carpet Cleaning” instead of “Jeff’s Carpet.” If you’re a power washing company, consider a name like “Bluebird Power Washing” instead of “Bluebird Solutions.” Additionally, by including your core service in your business name, potential clients will know exactly what your main service is before they give you a call or visit your website.

Enhance Your Online Reputation

Conclusion

Doing some homework before deciding on a brand name will save you a possible future headache. It’s worth the time and attention. Be particular with what you choose as a name because it can have a positive or negative impact on customers. Once chosen, make sure you protect your company name with patents and registering your business with a trademark. The next steps are gaining leads and watching your business grow!

How Can I Create a Business Facebook Page Without a Personal Account?

How to Create a Business Facebook Page Without a Personal Account

Facebook can be an incredibly powerful tool for your small business. Existing businesses looking to utilize a new digital platform or brand new small businesses trying to maximize their online presence can both benefit from a business Facebook page.

Have you been searching the internet looking for a way to make a professional Facebook page without having a personal Facebook account?

You may have not found a solution because sadly, it’s not possible to create a Facebook Business page without creating a personal page first.

I wish I could tell you there was a way around the current system that Facebook has in place. Facebook’s policy has changed and it no longer allows this. However, there’s no need to be concerned about your privacy. You’re able to keep your professional business page public and your private page separate and private from one another.

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If you are scared of your personal information being on the internet and want to reduce the risk of identity theft there are ways to make the visibility of your personal Facebook profile private and safe.

If you are ready to start a Facebook page for your business we are here to help.

Why Your Business Should Be On Facebook

If you’re curious why you should jump in and launch that Facebook business page, here are some reasons to:

Once just a social media platform, Facebook is now so much more. Business pages can help you tap into audiences and customers you wouldn’t otherwise have access to. Today’s global economy means you don’t need your consumers to be local for you to find success.

If you have a personal account already set up with Facebook, it’s easy to set up a business page following prompts from your personal profile. However, if you’re one of those 5.5 billion or so people out there without a Facebook page, this is easy to remedy.

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Step 1: Make a Personal Facebook Account

Choose Your Facebook Name

It’s against Facebook’s terms to choose a name other than your own personal name. However, you may choose a portion of your legal name or other names that you are known by. If you have a very common name and want anonymity, this can be easily achieved.

If you have an uncommon name, don’t despair. You can change your privacy settings to give you less visibility. You can make restrictions on who can find you through Facebook searches and whether you’ll be returned in search engine results.

Signing up for a Business Facebook Page

Fix Your Settings

Once your new profile page is up and running, click over to your General Account Settings. You can do this from the upper right-hand corner of your Facebook page.

Once you’re in your General Account settings, you’ll find a Privacy option in the navigation bar to the left. Clicking this will allow you to begin customizing your level of privacy.

Facebook Page Settings & Tools

Friend Requests

This is where you’ll give permission to other users to send you friend requests. Your options will span from no limitations (everyone) to allowing no friend requests at all. Choose what you’re comfortable with and move on to the next segment.

How to connect to Facebook

Who Can View Your Friends?

Networking through friends’ lists to see others who might be interested in your business, can be a good networking approach. Although, you might not want people sifting through your own profile and friends.

Simply select “only me” in this section to keep your friends list hidden. This will keep your friends from being exposed to other users.

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Who Can Look You Up?

Here, you’ll be able to customize who can search for you using your email or phone number. You may select “everyone,” “friends of friends,” “friends,” or “only me.” Choosing “everyone” will mean anyone can search for you via Facebook’s search engine.

If you’re looking for a little more privacy that still has some reach, you may want to consider choosing “friends of friends.” This means you will be searchable only to those who are friends with your current friends.

For more privacy, you can make that information available only to those you’re friends with on Facebook. If you’re looking to hide the information entirely, select “only me.” While the information will be stored in Facebook’s data, it won’t be visible to anyone else.

If you’re looking for as much anonymity as possible, restrict your settings wherever possible. This will keep you less searchable and prevent cross-posted information from identifying who you are.

Can Search Engines Return Your Information in Results?

Most people don’t want search engines returning their information during routine searches. Looking to retain your privacy and keep your personal account separate from your business page? Don’t let search engines return your information.

To restrict search engine access to your Facebook page, go into your privacy settings. From there, you will be able to turn off search engine returns under the “Who can look me up” subheading.

How to set up Facebook privacy settings

Additional Settings

While not listed under Privacy Settings, you’ll want to know about some other important areas you can control from your Account Settings.

  • Timeline and tagging—this is where you’ll select who and how people can write on your timeline. You can also control who tags you in images and posts, further protecting your privacy.
  • Blocking—no one wants to anticipate needing to block another person, but be familiar with how you can protect yourself on Facebook’s platform from people who would intentionally hurt your business.

General Facebook account settings

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Step 2: Create Your Business Page

The next step is to get your business profile up and running.

You can visit Facebook to get the ball rolling on your new business account. These tips can help you get your new page off to a great start.

how to create a Facebook page

Alternative Options

Are you set on not creating a personal Facebook page? If you know someone you trust who’s willing to attach their personal page to your business page, this can be a viable option. Unless you’re hiring a business manager, learning about Facebook through the first-hand experience will help you better use it to further your business goals.

As tempting as it may be, don’t try to start a personal page for your business. It’s against their terms and will likely be taken down by Facebook. The business pages are designed specifically for businesses and come with perks and advantages not available with a personal page.

Your New Facebook Business Page

You don’t have to miss out on a Facebook business page just because you don’t have a personal Facebook profile setup. Simply create a page—in just a short while, you can bring your small business to the next level.

Don’t miss out on the potential audience Facebook can provide you with. Your business deserves this platform. Its large audience, Facebook ad and marketing options, and potential viral-style growth leave Facebook a powerful business tool.

Don’t hesitate—stop by the login page and sign up now. You won’t regret the kind of benefits it can provide you—and your business.

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small business help

Broadly Helps Pet Business Serve Nevada’s Four-Legged Friends

Work like a dog? Nevada Pet Business, Family Paw, learns that’s unnecessary with Broadly.

Two years ago, there was a pet store in Henderson, Nevada that had a booming pet grooming and boarding business but struggled to keep up with marketing and operations.

Today, as the renamed, revamped Family Paw celebrates its latest anniversary, new owner Justin Phelps couldn’t be happier about taking over the promising business. “We overhauled it – new construction, new branding, everything,” he said. “It’s been fun – we really are like a family.”

What Success They’ve Seen with Broadly 

Since taking the helm, Phelps says business has “exploded” – and he credits Broadly and the app’s integration with pet software Gingr in part for Family Paw’s success.

“We have doubled our revenue, our referrals, and our appointments,” he said, adding that expansion is a possibility. “The numbers are actually there for me to open a second location – but I just don’t have the time…yet.”

His Favorite Broadly Features

Phelps has relied on Broadly to help grow Family Paw’s digital word-of-mouth, noting the app’s ease of use. “Broadly makes it incredibly easy for customers to post a good review,” he said. “We’ve maintained our overall review rating of 4¾ stars but we’ve seen a huge increase in volume, so it’s really strong.”

He also likes the ability to see negative feedback – before it’s shared online.

“Every once in a while, a customer isn’t satisfied, and I like that Broadly gives me the opportunity to make it right before it’s out there for the world to see,” he added. “I can fix it 99 percent of the time, but I need to know about it first. Broadly helps with that.”

Time is at a premium for most local business owners – and Phelps is no exception. Broadly’s integration with Gingr is helping him get back some of that precious commodity and ensures he doesn’t work like, well, a dog.

“It’s fantastic,” Phelps said. “I don’t have to worry. It’s very little work and maintenance for me. I just react to the morning report on the app – these messages came in, here’s a new review to read, check this text from a customer. It’s really just set it and forget it.”Google - Show How To Get Google Reviews - CTA

Final Notes

Family Paw continues to grow as a place where customers find quality, loving care for their animals, just as Phelps planned and fueled in part by managing communication and raising visibility with Broadly.

“The pet business is incredible,” he said. “We bond with the dogs and their parents, and we love seeing them every day.”

 

How To Create A Business Email

How To Create A Business Email

Since email is a preferred communication tool for many consumers having a business email account can be incredibly useful for many levels of your business. Email can help manage customer service, add security to your communication, and can improve sales overtime! Here are a few other ways a business email can be beneficial:

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Benefits Of Having A Business Email

  • Add instant professionalism and credibility
  • Be more trustworthy, and less likely to be filed in a spam folder
  • Get better security and privacy settings (depending on your host)
  • Use your email account for life

In this article, we will be going over how to create a professional business email in 5 easy steps. Let’s get started!

Business Email Hosting Service

Step 1: Find An Email Hosting Service

Creating a professional email is similar to setting up a website. You will need something similar to a web hosting server, but for emails. This can be done through a number of hosting platforms. If you currently have a website, see if your host has a feature for business emails. If your current website hosting company doesn’t offer an email service you can look at places like GoDaddy, Namecheap, or Google’s G-suite which will charge a minimum amount.

If you are in the beginning stages of your business and haven’t set up your website yet, companies like BlueHost will provide an all in one service with; a free domain name, and a free email service when using them as a host provider.

Enhance Your Online Reputation

Step 2: Choose a Business Email Address

If you are a small business, you will want your brand’s business name repeated as often as possible.

It can look unprofessional if you send an email from a @Hotmail.com, or @Yahoo.com email address. These types of email addresses look like a personal email and could go straight to spam which really puts a damper on your marketing campaigns.

For Example: Using “Info”@BestCompanyEver.com will help customers instantly know who you are and where you are emailing them from. You can even create multiple email address like:

  • WarrenBuffett@BestCompanyEver.com – This is an example of a personal email address.
  • TechnicalSupport’@BestCompanyEver.com –  If there are certain departments you want your people to be directed to work with and several people could use the same email address.

how to forward business emails

Step 3: Decide About Email Forwarding

Once you have set up your email host and email address, the next step is to decide if you want these business emails forwarded to another email account.

Some like this idea of keeping all their emails in a single email inbox. as they can still use the familiar Gmail account to check and send messages from. Each email and hosting provider is different so talk with those providers to learn the easiest way to set up email forwarding.

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Step 4: Add Some Credibility

Adding something personal to an email like a picture, signature, logo, or phone number adds credibility so customers know the face or a name they are reaching out to, rather than a robot.

For example, George Palomino from Tripadvisor has a professional signature is a picture and ways on how to contact him with every email he sends.

Screen Shot 2019 01 30 at 10.40.51 AM

As Dmitry Dragilev found out adding a photo can increase response rates by over 300%.

Step 5: Secure Your Email

There is nothing worse than having your business email hacked. There are a few things you can do to secure an email.

  • Create a complicated password –This might seem obvious but having your favorite football team as your password, or your child’s name is easier to guess for hackers. Choose a random and complicated password.
  • Two-step verification – This means that not only do you have a password to enter your email, but another step is taken as an extra precaution in order to access your email and information.
  • Keep healthy internet practices – If you get an email that doesn’t end in a .com or .org, do some homework before clicking on the link. You can even hover over the highlighted section and see where the link is going. Don’t ever give out private information over email.

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Conclusion

Having a professional email is essential for your organization. It is your communication lifeline and needs to be treated as such in order to get positive customer feedback. To get a professional email address you can use your a Web hosting service, or a 3rd party. Either way, you can set up an email forwarding service which best fits your needs. Make sure your email is secure for protection from hackers. Last, of all, remember to check and reply to each email in a timely and professional manner.  All this will ensure your business is taken to the next level.