Absolute guide to dumpster rental marketing
Building your online presence is key to effectively marketing your dumpster rental services and helping your business thrive. A successful marketing campaign will attract new customers while retaining old ones. As a business owner, you’ll want to make your best marketing efforts to reach your target audience online.
Importance of creating an online presence for your dumpster rental company
Most people today will search for your dumpster business online before reaching out to you. It’s essential that your online presence is easy to find and shows potential customers the value you offer.
Watch your online reputation transform with Broadly
Dumpster rental marketing tools
Several marketing tools can help attract new customers. A combination of these tools creates a comprehensive marketing approach.
Building a quality website makes a great first impression on potential customers. Ensure your website looks professional and loads quickly. It’s essential that you own the domain name — ideally, your dumpster business name.
Customers might be searching from a mobile device or a desktop, so it’s crucial that it looks great and functions well on all devices. Make sure the following information is accessible for visitors to find on your site:
- Contact information, including email and phone number
- Products, services and pricing
- Service and information request form
- Service area map
- Social media links
Consider embedding positive customer reviews on your website to build credibility with website visitors.
Blogging is an excellent way to establish your business as an authority in the dumpster rental industry both to customers and to web crawlers that rank you in search engine results pages (SERPs).
Publish blog posts that provide potential customers with valuable information related to dumpster rentals. For example, you could write a blog explaining the difference between roll-off dumpsters and trailer dumpsters and the projects for which they are best suited. Or you could write about junk removal tips — anything your target audience might search for on the Internet.
Social media marketing
Social media has become essential for businesses to connect with their customers and target audience. Make sure all your social media profiles display your business, contact information and a link to your website.
Create high-quality content and post regularly. Engage with your customer base by responding quickly to questions and comments they leave on your social media pages.
People in your service market looking for dumpster services are likely to search for something like “dumpster services near me,” and you want to appear high in those search results.
Local SEO (search engine optimization) involves optimizing your website’s structure and content for commonly searched words and phrases related to your dumpster rental services. Create website content, social media posts and ads that use these keywords to help improve your local SEO.
Google Business Profile
A Google Business Profile will help you manage your presence on Google Search and Google Maps. It will also allow you to appear in Google’s Local Pack, or 3-Pack, which is the box that appears above organic search results and often features three business listings.
Your SEO, the number of customer reviews and backlinks to your website will also factor into your business listing appearing in the local pack results.
If you have not already, claim your business profile and complete all business information thoroughly and accurately. Include the following:
- The services and products you offer
- A description of your business
- Your business hours
It’s also a great idea to upload photos and videos regularly.
SMS marketing is a great way to reach people instantly. Most people will see a text message quickly, so you can offer flash deals or other promotions to customers and leads.
SMS marketing is more costly than email marketing, but it can be an effective way to reach customers and might result in a high return on investment.
Email marketing is a low-cost marketing option to stay connected with your customers. You can use email campaigns to communicate important information, offer helpful tips and run promotions. Check out these email marketing tips to help plan your next campaign.
Conduct market research to determine which marketing strategies generate the most leads and business so you can invest in the best digital marketing for your dumpster service. Social media tools such as Google Analytics help track where leads find your dumpster company information.
Maintaining strong relationships with dumpster rental customers
Once you get customers, you want to keep them. The best way to retain customers is to provide excellent dumpster rental services.
Importance of customer retention
One reason it’s essential to keep customers is that they’ll give you repeat business. Having a loyal customer base can help drive the health of your dumpster rental company.
Another reason is that loyal customers are more likely to help you get new business by referring their friends and colleagues to you. Word-of-mouth referrals carry weight, so you want customers to tell their social circle you are the best dumpster rental in town.
Online reviews build trust with potential customers. It’s critical to continually get good reviews and demonstrate your excellent service is current. The best way to get reviews is to simply ask customers for them.
Respond to both positive and negative reviews to show customers you appreciate their feedback. Consider featuring a positive review by embedding it on your website. It can make a good impression on potential customers and encourage other customers to leave reviews.
Customers who have questions about your business or want to schedule service might turn to your Web Chat. A responsive, instant chat will help get customers the information they need, schedule service or connect them with a live representative who can help resolve a more complicated issue.
Since many potential customers are likely online, you want to reach your target audience where they are on the web. Google and Facebook are two of the most popular advertising platforms.
Google Ads are pay-per-click (PPC) ads that you can optimize for specific keywords and phrases. When your ads appear in Google search results, you pay a fee each time a user clicks on that advertisement link.
Facebook Ads are also PPC ads and allow you to target users based on their demographics, interests and online behaviors.
Dumpster rental marketing FAQ
These are answers to some of the most common questions regarding dumpster rental marketing.
How do I generate more dumpster rental leads?
Generating leads is an ongoing process to bring in new customers. The first step is to offer excellent service and ask customers for reviews. Genuine online customer feedback is invaluable to building trust with new clients.
Here are some lead generation tactics:
- Ask customers for referrals
- Offer a free resource, like “10 Must-Know Junk Removal Tips,” in exchange for a potential customer’s email address
- Offer a first-time customer deal
- Print your logo and phone number directly on your dumpster truck rentals
Try different strategies and see where you best connect with your customer base.
How do I improve my dumpster rental business’ reputation?
Maybe you got a bad review, and you want to do some damage control. Check your records to see if you can recall the customer interaction. If you suspect it’s a fake review, you can report it to the platform, and they will conduct an inspection to decide if it violates their community standard. If so, they will remove it.
Even if you think a review is fake, respond to it and simply state that you have no record of this interaction. Ask them to contact you at your email or phone number to clarify and resolve the issue.
You also need to respond to legitimate negative reviews. Customize your response using the customer’s name, and make sure you use a calm, non-defensive tone. Take the conversation offline to avoid a public online confrontation. A great response to a negative review shows potential customers that you care about their experience.
To improve your star ratings, just keep giving excellent service and ask customers for more reviews. Eventually, the positive reviews will drown out the bad or fake ones.
Where should dumpster rental companies advertise online?
The best place to advertise is where your target customers are searching. Test different keywords to see what words and phrases get the most responses. Track where your leads and customers are coming from to invest in the most effective strategies.
Grow your dumpster rental business with Broadly
Broadly can help you manage your online reputation with automated review requests and notifications of new reviews so you can respond quickly. Broadly offers additional tools and services to improve customer communication, drive email marketing campaigns and optimize your website.
Want to see how Broadly can help your dumpster rental business thrive?
Watch your online reputation transform with Broadly