The ultimate guide to creating a blog as part of your law firm’s marketing strategy
What are the benefits of establishing a law firm marketing blog?
A good law firm marketing blog can help you spread the word about your legal services online. As part of a business development strategy, a marketing blog allows your law firm to generate content that helps develop new client relationships and increase your law practice revenue.
A law firm marketing blog allows your law firm to tout its legal expertise. When new clients are looking for help in the legal industry, they search for law firms with skilled lawyers in their local service area. An informative law firm marketing blog improves local search engine optimization (SEO) so your practice shows up high in search results.
Most law firms have websites to attract and inform potential clients about their legal services and practice areas as part of standard business operations. Blog posts can be easily integrated into existing web design to differentiate website content and boost a law firm’s online presence.
A law firm marketing blog is also a great way to engage with clients by providing informative legal content on current events related to your practice area. Whether your firm specializes in personal injury legal services or real estate, a law firm website design that includes a commentary on the legal industry can showcase your skills and expertise in your practice area.
What topics should a law firm’s content marketing resources and blog cover?
Creating high-quality legal content is critical to your law firm’s online marketing strategy. Potential clients often search for law practices by topic area, especially when they are looking to hire a law firm. A blog can be an effective way to get discovered by clients looking for the type of specific legal services your law firm provides.
Staying on top of legal trends and debates in the national and local media and sharing insights through a blog post is one way to increase your local SEO and visibility. A blog post can be liked and shared, deepening your engagement with a broader community.
Remember to highlight your expertise if your practice specializes in a specific area, such as tax or divorce law.
Touting your law firm’s pro bono services or highlighting a partnership with other community leaders in a blog post may boost your reputation among diverse stakeholders and increase lead generation for new business.
What are some things a law firm can do to market its blog?
Publish relevant and engaging content regularly. Write legal marketing blog posts about topics that you know your audience will be interested in. Posts don’t have to be long. Just a paragraph or two is enough. You should also include other types of content, such as a podcast or video.
Be sure to respond to readers’ comments. A conversation on a blog post could be a high-quality lead since the person is on your website and actively interacting with you.
Remember to optimize content for SEO using different keywords commonly used in searches. There are tools, such as Google Keyword Planner or Semrush, to help with keyword research. They provide keyword search volume and geography so you can focus on the terms that are popular in your service area.
Why does the law firm need a blog?
A law firm marketing blog is cost-effective online advertising. It can be done in-house; no marketing agency is required. Practices of all sizes, especially small law firms, should have a blog as part of their lawyer marketing efforts.
Most other law firm marketing campaigns, such as buying ads on TV or radio or sending out direct mail flyers, require a much bigger investment. Including blog posts as part of your law firm’s web design can be an effective and affordable legal marketing strategy.
Blog posts provide excellent content for social media marketing. Regularly sharing legal content from your blog posts on social media will introduce your legal practice to more potential clients through more channels.
Blogging helps your law firm stand out from the competition. Creating legal content as part of a marketing strategy helps new clients learn more about your law practice. When a current client offers a referral of your law firm to a friend, the potential client can find out about your law firm through your blog.
A law firm marketing blog will help you build thought leadership on particular legal issues. While lawyers regularly read about legal trends in the field, creating a blog to comment on legal issues invites a wider community of interested readers, such as students, nonprofit groups or journalists, to find you through a local search. Online community engagement from diverse groups is beneficial to your content marketing strategy and online reputation.
Create an SEO-friendly law firm website and blog with Broadly
Creating a law firm marketing blog is a cost-effective way for law firms to stand out in a competitive professional field. Though creating a blog with compelling legal content isn’t expensive, many lawyers don’t prioritize it.
If you would like to improve your law firm’s social media rankings, optimize your website and boost your online reputation, schedule a demo to see how Broadly can help with all your digital marketing needs.
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