5 Tried and True Ways to Get More Painting Leads and Jobs
Painting businesses have a unique challenge in how to get leads and jobs.
The painting industry is an ever-changing and competitive market, so it can be hard to stand out among other painting contractors, particularly if you’re new in the field.
Luckily, you can use a few tried and true techniques to improve your lead generation results for your painting services – five of which we’ll discuss in this article.
Can I make my painting business more profitable?
Most businesses can be made more profitable than they are right now. Your painting business is the same. Unless you have a very small target market, you can likely increase your profit margins by implementing new marketing strategies or lead generation methods.
Digital marketing tactics are affordable and effective for the painting industry because you can zero in on your target audience. The basics of digital marketing include content marketing, using social media, search engine optimization (SEO) and running paid advertising campaigns.
All you need to do is find the right techniques and put them into action.
How do I get more leads for my painting business?
Every home service business needs a steady flow of leads to keep their schedules full, their staff busy and their cash flow flowing.
1. Word-of-mouth marketing
Don’t underestimate the power of word-of-mouth marketing in getting new customers for your painting company.
This is especially true if your local service area is a tight-knit community where your potential customers know and trust their neighbors. For instance, if you specialize in residential painting, high-quality house painting work can easily lead to referrals from happy homeowners who are more than willing to share the good news.
For commercial painting, you can send business cards to your clients after a successful project. Not only does having your contact information allow them to maintain a good relationship with you, but it also makes it easier for them to connect you to fellow business owners and other quality leads in the future.
2. Search engine optimization (SEO)
SEO is a powerful tool for lead generation in any business. Implementing the right keywords and phrases into your website’s content will help you rank higher in search engine results and attract more potential customers.
Maintaining business profiles on online business directories, like Google My Business, will help your local SEO. These tactics help painting businesses target potential customers in a specific geographic area, so you attract users searching for “painters near me.”
3. Social media marketing
Social media is a digital marketing strategy that can help you reach potential new leads and engage your current customers.
Platforms like Facebook and Instagram allow you to boost your online presence, get targeted painting leads and engage with your subscribers. You can even use your social media accounts as customer support channels and answer queries in real time.
For better results, make sure you have your accounts set up as business profiles. Include your contact information like address, phone number and email address to help people reach you easily.
4. Review platforms
The Internet has drastically changed how customers look for services and how businesses attract new leads. Most interested customers look up a business online first before making a decision.
This is why it’s important to have positive reviews from happy clients on popular review sites and platforms, such as Google My Business, Yelp, HomeAdvisor and Angi (formerly Angie’s List).
Reviews from past successful projects can do wonders for your painting business by boosting how favorably potential customers view you – you will get more leads and more painting jobs.
5. Paid advertising
Investing in paid advertising may be the way to go if you want to increase your lead generation results even further. With paid advertising, you can specify your target audience’s demographics, geographic location and interests.
Pay-per-lead services are available on many review platforms and can provide high-quality painting leads.
Broadly’s software can help you find painting clients in your area
Getting painting jobs can be a challenge. Implement the right strategies, and you can improve your painting lead generation results to get more clients for your painting business.
Broadly makes it easy to manage your online reputation, allowing you to build trust and credibility with potential customers. Our reputation management software provides you with the tools to get more reviews, respond to them quickly and monitor your star ratings.
Check out Broadly today and take your painting business to the next level!