How to get more plumbing leads
Just about every plumbing company has to struggle with lead generation. Why? Unlike other service industries, your customers don’t run into problems with toilets and sinks every day. They are likely to call the same plumber they use every time.
As a business owner, this means that getting new customers can be particularly difficult for your business.
In this piece, we share how you can avoid this problem by having a constant stream of high-quality plumbing leads to increase your customer base and revenue.
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7 Strategies for generating plumbing leads
A good lead generation campaign focuses on building your brand and credibility in the mind of your potential customers. So, you need to convince them that you are the best choice and that it’s worth investing time and money into a relationship with your business.
To help you do that, let’s look at the top 7 lead generation strategies that you can use to grow your business.
1. Ramp up your SEO strategy
Search Engine Optimization (SEO) is the process of organically improving your website’s ranking on a search engine’s results page.
SEO ensures that a user sees your website before your competitor’s. As most users only look through the first page of search results, improving your website’s ranking can significantly impact your website’s traffic.
Apart from this, optimizing your website also makes it more user-friendly. The improvement in the design and a greater focus on quality will help turn users into leads.
2. Leverage Google my business
Google My Business is key to local SEO. This helps in getting your business in front of the right users. This is particularly important for a plumbing business that will provide services within a set geographic location.
For example, if a customer runs a search for “plumbers near me” or “local plumber,” you want to make sure that your business shows up first. You can do this by creating a Google My Business page, getting customer reviews, and adding your service areas to your profile page.
3. Invest in digital marketing
Along with SEO, you should also consider using digital advertising to increase the reach of your business.
This can be done with pay-per-click (PPC) online marketing through Google Ads or Bing. You can also explore email marketing campaigns or advertising on lead generation platforms such as Yelp.
Before running a marketing campaign, make sure you understand your customer base and the best way to get new customers.
For example, if your customers primarily use Facebook to find plumbers, Facebook Ads will likely have better results than running Google Ads.
4. Use social media
Speaking of Facebook, a good social media presence is instrumental to plumbing lead generation.
Social media platforms such as Facebook and Instagram are great ways to directly engage with your customers, answer their queries and show them behind the scenes of your process.
For example, you can share the process of cleaning a house. Once you are done, you can also share before and after pictures. From a homeowner’s perspective, seeing such visual proof will be infinitely more convincing than a business listing out its services.
5. Ask for customer referrals
Customer referrals are a great way to grow your business. The simple reason is that when a customer praises your services, it gives an excellent third party vote to your work, something that can’t be replicated with traditional advertising.
Customer referrals are essential for a plumbing business where your staff will be working inside someone’s home. It’s easier to let a new business in when a trusted friend or family member is recommended.
You can set up a reward system each time you get a new client to encourage more referrals. This can be in the form of a discount or free services.
6. Provide free value
It would be best to always provide free value to your potential customers. This can be anything, including blogs, ebooks, or webinars.
For example, you can write about cleaning tips that you have learned by running a plumbing company and offer them on your website. The content should be valuable enough for customers to trust your business with their work.
Ideally, you should add a solid call to action to incentivize your leads to get into business with you. Along with this, you can also make access conditional on the customers sharing their contact information.
7. Perfect your customer support
A customer support system goes a long way in showing your customers that you value them. While customer service is essential in every business, it is critical for the success of service-based companies.
For example, in the case of plumbing services, your customers might need urgent help. They should feel confident that their requests will be heard and satisfied quickly.
Ideally, you should set up automated customer support that can be used round the clock. This can be done with the help of chatbots. Along with this, investing in training your customer service representatives is also vital.
For example, if you get a service call, your representatives should know how to resolve the query in real-time and get new leads.
Next Steps: How to make the most of your leads
Once you have quality leads, the next step is to turn them into loyal customers. Even if you have a high number of leads, the inability to convert them into paying customers means little to no revenue for your business.
Let’s look at some of the steps you should take to convert your leads into customers.
Personalize your follow-ups
The next step after receiving your customers’ contact information is following up with them. You should ideally follow up with each lead that you get to encourage conversions.
You can do this by sending out personalized emails, direct messages, or texts to each customer who opts in for your services. This will be especially useful if you are running a local business.
For example, you can send out emails with promotional offers relevant to the neighborhood your customer lives in.
You should keep track of all your leads and follow up with them regularly. This will prevent any potential customers from slipping through the cracks.
Give limited period offers
Many customers might be interested in your services but not ready to take the plunge. To convert a good portion of these leads, you can send out valid offers for a limited period.
This will pressure the customer to convert quickly if they want the offer from you before it expires. In addition to this, periodic promotions are also a great way of driving conversions.
It is best to set up automatic promotions that will go out according to the schedule you have decided on. If you have data on your leads, you can personalize this by sending exclusive offers for their birthdays.
Focus on your call to action
You should always focus on your call to action when working with leads. In most cases, you will be asking for a sale from the customer, but in the case of long-term contracts, you might want them to sign up for the service.
Either way, it is best to have a detailed process in place to convert the maximum number of leads.
For example, if you are selling a product online, there should be a transparent sign-up process followed by an email autoresponder and then the final call to action. The same goes for your offline business as well.
In the case of plumbing services, you can set up promotional flyers with the contact details of your company that can be handed out in front of your office or the neighborhood.
Generate more leads with Broadly
A good lead generation campaign fuels your entire sales funnel and ensures that you have no shortage of new customers. The issue is that getting and converting leads to paying customers can be a difficult task.
At Broadly, we help companies increase their revenues by successfully executing lead generation strategies, streamlining communication and follow-up with interested customers, and increasing the number of positive reviews your business gets on your favorite listing sites.
See what Broadly can do for your business in just 30 days