HVAC website design essentials and mistakes to avoid
An HVAC website is essential to the growth of your heating and air conditioning business. It can help improve your local search rankings so potential customers are more likely to find your HVAC business.
A well-designed website also builds trust in your company’s services. It’s a chance for you to showcase the expertise of your HVAC contractors and how your HVAC services stand out from the competition.
However, 42% of website visitors will leave a site with poor functionality. Here’s how to make sure your website gets leads to stick around.
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The benefits of having an HVAC website
Helps customers reach you
If you use search engine optimization (SEO) strategies, local customers will easily find your business when they search for “HVAC providers near me” or a similar phrase.
Even if potential customers have heard about your business through word-of-mouth, they may not know your address or contact information. A website gives these people a way to reach you.
Legitimizes your businesses
A website allows you to share your mission statement, the experience of your contractors, any awards or certifications and the scope and cost of the services you provide. This can help you stand out from other home service providers.
A website with social media links further establishes your online presence and builds trust with your customers. You can even provide testimonials or customer reviews on your company’s website to bolster your reputation.
Helps you make sales more affordably
A custom website may be cheaper than spending money on paper or broadcast advertising. You can keep your HVAC marketing costs low by applying good HVAC SEO principles.
Set up a call-to-action (CTA) uch as “Get Quote” or “Book Service,” on your company website. This will help you collect emails that you can use to send targeted email campaigns, or even make sales directly from your homepage.
What makes a good HVAC website?
Contact information and contact forms
Make sure your contact information is prominently featured on your website. Display your phone number, location and email address in the header of your website so people can find you easily.
Give potential customers a place to provide their email address, but don’t overwhelm them with long, complicated forms.
A speedy, mobile-friendly design
Studies show that people leave websites primarily because they are not mobile-friendly. Ensure your new website is responsive on smartphones and other mobile devices.
Make sure your website isn’t clunky or slow to load. A Deloitte study found that just increasing your website speed by even 0.1 seconds can significantly improve conversion rates and engagement.
Details about your business
Introducing your team is a great way to establish reputability and engage with customers. Post profiles of the business owners and contractors on your website. You’ll also want to provide an overview of your services and pricing.
Customers will be more likely to book a service if they understand what it covers and how much it costs. Make sure you also include customer reviews to build trust.
The best HVAC websites have reviews that reflect high-quality service. And if you want to go above and beyond, engage with customers directly on your website with Web Chat.
A blog with optimized content
To rank in Google’s search results, provide plenty of easy-to-read, high-quality content. A couple of blog posts won’t be enough — learn how to scale content for ideas on how to manage a blog on an ongoing basis.
Good security and design
Make sure you get an SSL certificate for your website. If your website isn’t secure, people may be more hesitant to provide their contact information or make a purchase. This can harm lead generation.
Attractive design elements are important and keep your site from looking like it belongs to a scam company or unestablished business. Videos, images and an attractive color scheme will better engage your audience. Avoid obvious stock photos, generic website templates and large blocks of text.
Provide eye-catching call-to-action buttons that ask website visitors to “Request a Call,” “Download Brochure,” “Book a Service” or anything that makes sense for your business. You should put at least one call-to-action on your landing page.
14 HVAC website design mistakes to avoid
- A design that is slow to load or glitchy
- A design that isn’t mobile-friendly
- Poor quality blog content stuffed with keywords
- Long forms or long blocks of text
- A complicated navigation system
- Not including a search tool
- Not having a secure website
- Overuse of stock images
- Lacking call-to-action
- Missing relevant internal and external links
- Long videos that play automatically
- Omitting social media buttons
- Including pay-per-click advertisements
- Not using Google Analytics to improve your SEO
Build a new HVAC website with Broadly
If website design and other digital marketing tools seem overwhelming, Broadly has your back. Not only will a dedicated designer build a custom website for your HVAC business, but you’ll also get a fully functional Web Chat and a suite of other tools to help you manage your online reputation and generate new leads.
Schedule a demo today to find out why customer acquisition is a breeze with Broadly.
See what Broadly can do for your business in just 30 days