Winter Marketing Ideas for Painting Businesses

Most every business has seasonal cycles. Some businesses boom during the holidays, while others slow down. The trouble is that you and your employees need year-round financial stability.

With the right marketing plan, painting companies can maintain a steady flow of leads and continue to grow their business, even during the winter months.

Why is winter the hardest time for painting companies?

Winter can be a difficult period for painting businesses, especially if you do a lot of outdoor painting. Harsh weather conditions make exterior painting impossible, and a lack of daylight reduces working hours significantly.

The painting industry also slows down with the festive season. Home improvement initiatives take a back-burner as people are focused on party planning and shopping.

Painting companies must be more creative in the winter months to keep their schedules booked with painting jobs and drive a healthy cash flow.

Winter marketing ideas for painting businesses

Painting companies can implement many marketing strategies to help them succeed during the winter. These strategies range from utilizing social media platforms to reach new customers to offering special promotions to entice homeowners and business owners to invest in their painting services.

Here are some winter marketing ideas for painting companies in greater detail:

Idea 1: Utilize social media

Social media is a crucial component of any marketing strategy for painting businesses. Use LinkedIn, Instagram and Facebook to showcase your work and reach new customers. Share customer testimonials and past projects to build credibility and showcase your expertise.

Engage with potential customers by responding to comments and messages promptly and consider running social media ads to reach a wider audience. Social media is a cost-effective way to build brand awareness, drive website traffic and increase online visibility.

Idea 2: Refocus your SEO efforts

Investing in search engine optimization (SEO) during the winter months is an effective way to reach potential customers and improve your online presence.

By optimizing your website for relevant keywords, such as “house painting” and “interior painting,” you can improve your visibility in search results and attract more leads.

Ensure your website is mobile-friendly and includes a clear call-to-action. Your Google My Business listing should also be updated with your latest information and photos of your work.

While SEO drives free, organic traffic to your website, consider supplementing with pay-per-click (PPC) advertising during slow seasons. PPC advertising allows you to target potential clients and drive traffic to your website.

Idea 3: Offer winter discounts and specials

Offering special promotions and discounts during the winter months is a great way to entice homeowners and business owners to invest in your painting services.

Motivate homeowners to book interior painting jobs with a combination of creative messaging and lucrative discounts. Encourage new customers to book painting jobs before the festive season to brighten their homes for holiday parties. In January, inspire folks to beat the winter doldrums with a fresh coat of paint.

Winter may also be a slow time for other businesses, making it a perfect opportunity to give their workspace a new look for the new year.

Idea 4: Leverage word of mouth and referral marketing

Word of mouth and referral marketing can be incredibly powerful for painting businesses. Encourage past customers to share their positive experiences with others and offer incentives for referrals.

Don’t forget to ask customers to leave reviews on Google and other review sites. Online reviews are the new word of mouth in our digital world. 46% of consumers trust online reviews as much as personal recommendations from friends and family.

Idea 5: Utilize business cards and marketing materials

Business cards and marketing materials can be an effective way to reach potential customers and promote your painting services.

Hand out business cards and brochures to potential customers you meet in the community and leave some at local businesses. Make sure your marketing materials are eye-catching and clearly communicate the benefits of your painting services.

Idea 6: Focus on interior work

While exterior painting projects may slow down during the winter months, interior work may still be in high demand. Be sure to highlight the benefits of interior painting, such as increased property values.

Find more leads for your painting business with Broadly

There are many winter marketing ideas that painting businesses can use to continue to grow and find new leads. Whether it’s through social media, SEO, special promotions or word of mouth, there are plenty of opportunities to reach potential customers and drive business during the winter months.

Broadly’s software is a one-stop solution for online business and reputation management that can help save time on your marketing efforts. Manage online reviews, implement email campaigns, modernize your website and streamline invoicing with Broadly’s solutions.

Don’t let winter get you down – Check out Broadly.

Watch your online reputation transform with Broadly