7 Fun and Unique Advertising Ideas for Painting Businesses
Whether you’re a new business owner or an established painting business looking to revamp your marketing strategies, you are looking for ways to stand out against the competition.
But you are a painting professional, not a marketing expert. Where do you begin?
Let’s go over seven fun ideas to make your painting business stand out from the crowd!
How do I make my painting business successful?
In today’s information-saturated world, you’ll need to make your painting company pop if you want to attract quality leads.
Traditional techniques such as door-to-door marketing, word-of-mouth marketing, referral programs and direct mail flyers are tried-and-tested, but it’s a good idea to supplement them with modern tactics.
Online marketing is critical to keep your schedule full of upcoming painting jobs.
Ideally, your painting company should use a mix of different broad strokes, with the specifics depending on relative factors such as your target market, service area and business goals.
Unique ways to advertise your painting business
Let’s tackle seven unique ways to promote your painting services.
Make your website stand out
One of the best things you can do to stand out as a quality painting business is to build a creative, professional and eye-catching website.
According to the US Chamber of Commerce, as much as 71% of small businesses in the US have a website. This is good since 85% of buyers check a business’s online presence before purchasing anything from them.
A mobile-friendly and well-designed website conveys a sense of credibility and professionalism that many people are looking for in a painting contractor.
Make sure vital information is easy to find.
- Company name and logo
- Contact information, phone number and email address
- Location/GPS point
- Opening hours
- Types of services (commercial versus residential painting, outdoor versus indoor)
- Service rates
Your website is your business’s online storefront – all the other digital aspects of your marketing strategy will link back to your website, so make sure it’s done well.
Target local SEO
Local service area providers, such as your residential or commercial painting business, should target surrounding communities with local SEO (search engine optimization).
This is critical because it helps you appear prominently in local search results, making it easier for potential customers in your geographic area to find and contact you.
Local SEO involves optimizing a business’s online presence for location-based searches, including on search engines like Google and online directories like Google My Business, Yelp and the Yellow Pages.
Publish locally-focused content
The other side of the coin in focusing on local SEO is to publish local content to drive painting lead generation.
Making well-written, researched and engaging content is useless if you don’t relate it to the local context. For instance, if you serve an area with harsh winters, posting content about outdoor painting projects in January won’t resonate with your audience.
There are many ways you can focus on locally relevant content on your website or social media, such as the following.
- Publish seasonal content relevant to local homeowners
- Cover local events, news and announcements related to the painting industry
- Educate new homeowners and business owners about painting basics
- Recognize your employees for doing great painting work
- Post pictures of recent painting jobs
Curate your online presence
Online reviews are incredibly important for your business. A 2021 survey by Brightlocal revealed that 98% of people read reviews about local companies before making a purchase decision.
Claim your website name on review sites and online directories, such as Google, Home Advisor, and Angie. By completing your profile, you can collect online reviews and attract new leads. Some sites also offer pay-per-lead services to help you attract more potential customers.
Host community engagement activities
As a local service business, you must invest in meaningful human relationships. And this is actually where you can have the most fun.
Engage your community in ways that are relevant to the painting industry. Here are some examples.
- Host painting competitions. Take part in the next city festival by sponsoring a painting competition for beginners and professional painters alike. Take lots of pictures and use them for social media promotions.
- Sponsor events. Marathons, baseball tournaments and donation drives are great ways to interact with potential customers while increasing your value in the community.
- Offer free painting. Work with the local clubs to freshen up park benches, fences, and common areas.
- Go door to door. Old-school techniques such as walking house to house, handing out business cards, making lawn signs and physically advertising your home services can also be a great way to meet new clients.
- Leverage local social media. Always ensure that your social media strategy is geared towards your local area.
Leverage user-published content
Running out of things to post on your social media account? You can start reposting content from your followers, fans and subscribers. User-generated content can be a treasure trove of untapped potential.
Ask clients to showcase their house painting online with before and after pictures. They can do this in exchange for incentives such as small prizes and free painting.
Not only will this give you more content to publish, but it will also drive high-quality engagement with your posts.
Design good referral programs
Don’t be afraid to ask past customers for referrals – after all, word-of-mouth recommendations still carry a lot of weight.
Besides generating referrals from previous clients, partner with other local service providers, like roofing professionals, contractors and real estate agents. Swap business cards and support each other’s businesses by referring new customers.
Manage your painting business’s online presence with Broadly
Digital marketing might be relatively new to you, but don’t be intimidated.
Broadly is a reputation management software that helps you manage your online presence while saving you time. With Broadly’s cutting-edge tools, you can create a solid online image guaranteed to get you more clients.
Boost your marketing without boosting your workload!