How To Create A Google Review Link To Send Your Customers

It’s time to create a Google review link, also known as a short URL, if you want to attract new customers from the world’s leading search engine and business reviews platform: Google. 

Once you have a Google review link, you can use it in your social media outreach, email marketing and website to ask your current customers about their recent customer experience.

Your online reviews — both positive reviews and negative reviews — will:

  • Keep your business listing up-to-date, which in turn can improve your local SEO.
  • Influence whether new customers decide to do business with your company. Reviews are crucial to earning business from new customers. 85% of consumers say they trust online reviews as much as they trust personal recommendations from friends.

The only problem is you have to invest a little time and effort to get those valuable Google reviews. The good news is that it’s easy! All you have to do is ask. 

To streamline the process for your customers, we recommend sending customers a Google review link that takes customers directly to your Google Business Profile online reviews page, so there’s a minimal margin for confusion. 

We’ll walk you through creating a Google review link, but first, let’s review what a Google reviews URL is.

What is a Google review link?

As the name suggests, a Google review link is a short URL or direct link that takes people right to your company’s Google Business Profile, formerly known as Google My Business (GMB). This is a reviews page found in Google Maps and Google Search results that includes your:

  • Business name
  • Business profile
  • Business location(s)
  • Phone number
  • Online reviews

How to create a Google review link for your business

Previously, business owners and small businesses had to use the PlaceID Lookup Tool and Google Search to create a Google reviews link. Now, it’s easier to create a Google reviews link, also known as a short URL, with Google’s new review link generator process (no bit.ly account and no QR codes required).

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Steps to create a Google review link short URL on your computer

  1. Log into your Business Profile manager (your Google Account).
  2. If you have more than one business profile, select the business profile you want to create a Google review link for.
  3. Go to the left menu and click on Home.
  4. Find the “Get more reviews” button and copy your short URL. You can use this Google review link to share with customers to take them directly to your Google Business Profile.

Steps to create a Google review link short URL on your mobile device

  1. Open your Google My Business app on your mobile device.
  2. If you have more than one business profile, select the business profile you want to create a Google review link for.
  3. Tap the “Customers” button, then click the “review” button.
  4. In the top right corner, click the share icon.
  5. Copy your Google Business Profile’s short URL to share with your customers and get more reviews.

Congratulations, you’ve successfully created your short URL. You can use this link to ask customers about their recent customer experience and get more online reviews.

Now that you know how to create a Google review link, we suggest using the Broadly reputation management tool to automate the process of asking for customer reviews.

Tips to get more Google reviews

Having your Google review URL ready to send at all times is a big help in receiving more online reviews for your business. But, if you’re hoping to collect even more reviews, we have a few more suggestions up our sleeve to help you out. Here are some of our best strategies for getting more Google reviews for your company.

  • Ask when your customer is happiest, usually immediately following a service rendered or product purchased.
  • Don’t just ask for a review, ask for feedback — it feels more like a two-way street.
  • Explain how reviews benefit the customer because the feedback helps you improve your products and services. 
  • Send out customer feedback links via email or SMS text after a customer visit.
  • Have your unique Google review link available on your website, either in your drop-down menu, as a visible pop-up or a review box in the footer of your website.

What can you do about negative reviews?

Of course, with all the Google reviews you’re collecting, you may get some negative reviews. Don’t take it personally — it happens to everyone. While you can probably recognize most reviewers as past customers, if there are particular negative reviews that seem a little fishy, there is the option to report them to Google. 

If you need to, follow these steps to remove Google reviews.

Is it illegal to buy Google reviews?

Yes. You should never buy reviews. Businesses found compensating reviewers could face legal action from the FTC (Federal Trade Commission).

For Google reviews specifically, Google considers any content with a conflict of interest prohibited and restricted. The company’s spam detection filters are set up to automatically flag reviews that the platform perceives as fake or inappropriate.

Not only that, Google specifically states that it’s against Google review policies to offer incentives for new reviews.

How can I get Google reviews for my business?

Want to get more online reviews for your business? Here are some ideas to increase your Google reviews organically:

  • Add your Google reviews link to your website
  • Ask repeat customers for their honest opinion
  • Add a review request to your invoices
  • Include your Google reviews link in your email signature 
  • Incorporate customer reviews as part of your email marketing strategy
  • Get a Review Us on Google sticker and add it to your storefront

Let Broadly handle your business reputation management

Looking to grow your business reviews on sites like Google Maps, Yelp and social media platforms? 

Broadly helps business owners, small businesses and local businesses improve their local SEO rankings, increase their number of reviews, attract more potential customers and optimize their digital customer experience. 

Book a demo today to see how our digital marketing and reputation management tools can help you elevate your overall business profile. Grow your positive reviews and improve customer engagement over SMS, mobile devices, social media and your business listings across platforms such as Yelp and Google Maps.