How to Get Google Reviews

When potential customers look for services or products online, they often choose a business name from the first page of a Google search. Top-ranking companies use Google reviews to lead local search results. Luckily, there are many ways to get Google reviews.

To get started, put your company on the map—Google Maps, that is—and create your Google My Business listing to start receiving customer reviews and ratings. After all, Google reviews are important for your business because they help grow your company’s online presence and attract new customers.

Five reasons why Google reviews are important for your business

With positive reviews and star ratings on Google, local businesses are more likely to rank higher on a search engine results page. In addition, your company can benefit from Google reviews in the following ways:

1. Reach and convert new customers

A Google My Business listing makes it easy for any company, from a small business to a larger enterprise, to improve its digital marketing strategy in terms of search engine optimization (SEO).

Local SEO influences search results by increasing a company’s online visibility on search engines like Google or Bing. Thanks to SEO, new customers can quickly find a relevant business in their local area when they conduct a Google search.

2. Build trust and credibility with potential customers

Whether you’re an auto shop owner or a pet groomer, maintaining a reputable online presence and high star rating can bring in new clientele and encourage them to spend money on your product or service.

For example, if your company has a 4.5-star rating and dozens of great online reviews, that could convince someone to choose you over a competitor. Google reviews help potential customers determine if they want to do business with you.

3. Provide an excellent customer experience 

Even 5-star rated companies must deal with negative reviews on occasion. A business owner can reply directly to customer reviews to clarify any misunderstandings or concerns related to hours of operation, staffing issues or the service they received. 

You can also respond to positive reviews by thanking the customer and offering well wishes. By taking time to address customers’ concerns and comments, you grow loyalty among your base.

4. Manage your company’s online reputation

Google reviews act as testimonials that impact how potential customers view your business or brand. Online reviews from happy customers help you understand what your company is doing right, while negative reviews may assist in figuring out areas of improvement. 

In addition, Google My Business allows you to respond to less-than-satisfied customers and attempt to rectify a situation by offering a complimentary service or suggesting a private discussion by phone or email. 

5. Stand out in a Google search, on Google Maps and more

When your Google My Business listing appears at the top of a Google search, potential customers can easily see reviews and ratings. Plus, when someone uses Google Maps, your business will appear as a pin on the map, which will include your company’s name, Google reviews, star rating, hours of operation, phone number and other business contact information.

Nine ways to get Google reviews for your business

1. Create a shareable Google reviews link

Streamline the online review writing process by creating a Google review link to send to your customers. The link is a short URL that leads them directly to your Google My Business profile so customers can leave feedback through a review or star rating.

Include the shareable link in your email communications, on your business website or via SMS text messaging to increase your chances of collecting reviews.

2. Ask customers to write a review 

A simple request can go a long way. Asking a customer to leave a Google review can be effective because sometimes customers may forget or not know they have the option to write a review about your products or services.

3. Add a call to action on your website 

Include a button on your website homepage that says, “Leave us a Google review.” The call to action (CTA) can also exist on other parts of your website, such as the contact page, the footer, or a separate section altogether. 

4. Offer online review prompts

Sometimes a customer may want to leave a review, but they’re unsure about what to write or how to start. Include questions to inspire the customer to share their feedback, such as:

  • What was the reason for your visit?
  • How would you describe your buying experience?
  • Why did you choose our product or service? 

5. Explain the benefits of customer reviews

An excellent experience is one of the keys to acquiring return customers. Encourage people to leave your business profile a Google review by telling them that you use this information to improve customer support and satisfaction.

6. Use an automation tool or service

Automating the process of collecting customer feedback can save you time and money. For example, Broadly’s online review management services are among the simplest ways to get Google reviews. Broadly’s tools automatically send follow-up emails to customers after a customer transaction. These emails will: 

  • Encourage the customer to share their experience 
  • Prompt the customer to write a review for your business, including a direct link to the Google My Business listing 
  • Thank them for their business

In addition, Broadly can route negative reviews to your customer service department so you can immediately address and resolve them.

7. Respond to existing Google reviews

Acknowledging your customers, whether they leave positive or negative reviews, builds loyalty among your community. You can also reply to the latter by asking them to give your company another chance to impress them. 

8. Highlight positive reviews on social media

Create social media posts of snippets or screenshots of positive reviews and share your gratitude for the kind words. These posts remind other customers to leave feedback.

9. Include a reminder in your email newsletter

Whether you send out a weekly or monthly email newsletter, include a Google reviews link and call to action so customers are prompted to write a review if they haven’t already.

Lean into social media marketing 

While Google reviews are a powerful tool to reach potential customers and increase your company’s online visibility, social media marketing is also essential. 

A business can stand out by creating accounts on social media platforms like Facebook, Yelp, Twitter, Instagram and LinkedIn. These accounts allow you to engage with your customer base through comments and direct messages, as well as promote services, products, special offers and seasonal sales.

Market your business with Broadly

Broadly empowers local businesses to grow by promoting brand awareness and improving customer experience. With our online reputation and customer review management solutions, you save time by automating the process of collecting business reviews and valuable feedback.

It’s no wonder Broadly is one of the simplest ways to get Google reviews. Book a demo today to see how we can help your business flourish.

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