A Guide to Text Campaigns: Key Strategies and Best Practices

Text campaigns have emerged as powerful tools that offer a direct and personalized way to connect your business with its audience. Why? Well, for starters, text messages boast an impressive open rate, ensuring that your message doesn’t get lost in a sea of emails or overlooked on social media.

This is where Broadly and its marketing campaign tool take center stage. This handy tool is designed to make your life easier, helping you craft and manage effective text campaigns for your business effortlessly. 

But how do you craft those amazing text campaigns that will get your business going? Read on, because we’re about to get into some best practices and pitfalls to avoid so your next text campaign hits the right note.

Text Campaign Best Practices

When creating text campaigns, keep these top ten best practices in mind:

• Crafting Clear and Concise Messages: Keep it short, sweet, and to the point. Your message should be crystal clear, leaving no room for confusion.

• Personalization for Engagement: Add a personal touch to your texts. Use the recipient’s name or relevant details to make your message more engaging and relevant.

• Optimal Timing and Frequency: Timing is everything. Figure out when your audience is most receptive, and don’t overwhelm them with excessive messages.

• Compliance with Regulations: Stay on the right side of the law. Adhere to marketing regulations to build trust and avoid legal complications.

• Choosing the Right Tools: Opt for platforms that align with your business needs. Broadly’s marketing campaign tool is a great choice because of its user-friendly features.

• Tracking and Analytics: Keep an eye on your campaign’s performance using analytics tools. Data-driven improvements are much more successful than improvements that aren’t data-backed.

• Real-time Adaptation: Stay flexible. Adapt your strategies based on performance and changing customer preferences.

• Customer Relationship Building: Use text campaigns to foster two-way communication and build stronger relationships with your customers. 

• Avoiding Common Pitfalls: Steer clear of pitfalls like excessive messaging or generic content that can harm your campaign’s effectiveness.

• Integration into Overall Marketing Strategy: Make text campaigns an integral part of your broader marketing strategy for a cohesive and effective approach.. 

Also See: Best Practices for Broadly Text and Email Campaigns

Key Strategies for Text Campaign Marketing

Step one, drafting the campaign. It’s complete, so now what? Time to look into the marketing side of things with some key strategies.

These strategies, when applied thoughtfully, can elevate your text campaigns and contribute to a stronger and more effective marketing strategy while also impacting customer engagement and response rates. There are five strategies to consider for text campaign marketing:

1. Segmentation for Targeted Messaging

Instead of sending generic messages to your entire contact list, divide your audience into segments based on demographics, behavior, or preferences. This allows you to tailor messages to specific groups, making them more relevant and engaging. For instance, sending a discount offer to loyal customers and new product announcements to potential leads can greatly boost your campaign’s effectiveness.

2. Automation for Efficiency

Automation tools can be your best friend—time is money, and automation saves time, after all! Schedule messages in advance, trigger responses based on customer actions, and streamline campaign management with automation. With Broadly’s marketing campaign tool, for example, you can set up automated responses, saving you time (that you do not have to waste!) and ensuring timely communication with your audience.

3. Interactive Content and Calls-to-Action

Include interactive elements in your text messages, such as polls, quizzes, or clickable links. Clear calls-to-action (CTAs) prompt recipients to perform a specific behavior, whether it’s making a purchase, visiting your website, or participating in a promotion. Interactive content not only boosts engagement but also provides valuable data about your audience’s preferences.

4. Feedback Loops and Surveys

Text campaigns shouldn’t be a one-way street. Incorporate feedback loops and surveys within your messages to gather insights, assess customer satisfaction, and refine your strategies. Ask for opinions on your products, services, or recent interactions. This shows your customers that their input is valued, and provides you with valuable information to continuously improve your offerings.

5. Multichannel Integration

Your customers interact with your brand across various channels, and your marketing efforts should reflect that. Integrate your text campaigns with other channels like email, social media, and even traditional advertising for a cohesive customer experience. Consistency in messaging and branding across platforms reinforces your brand identity and greatly enhances overall customer engagement.

Pitfalls to Avoid

You have the campaign drafted, and now you know how to market it. Next, let’s steer clear of some of the more common mistakes you might encounter along the way:

• Overwhelming Frequency: Don’t bombard your customers; find the sweet spot for message frequency. Think of it this way: one well-worded message is nice, while three in three days feels intrusive.

• Irrelevant Content: Tailor your messages; irrelevant content can lead to disengagement. If you sell socks, you really have no business talking about sandals.

• Lack of Clear Opt-Out Option: Respect your customers’ preferences by providing a straightforward opt-out mechanism.

• Ignoring Privacy Regulations: Stay informed about and adhere to privacy regulations to build trust with customers.

• Unoptimized for Mobile: Texts are not novels; keep them short and sweet. When you have something to say, make sure you craft mobile-friendly messages to enhance the user experience.

• Generic and Impersonal Messages: Text messages are inherently a very personal way of communicating. That’s why you should personalize your content to create a stronger connection.

• Limited Testing: Practice makes perfect. Regularly test different strategies to optimize your approach.

• Poor Timing: Be mindful of when you send your messages to maximize engagement. The best time is when experiences are fresh, such as after a swell in business (so you know they just had great experiences and might want to return) or an appearance at a local business show..

Moving Forward on the Right Foot

Text campaigns are one of the key factors in effective communication. With the right strategies and tools, like Broadly’s marketing campaign tool, you can revolutionize your marketing game. Start incorporating text campaigns today and watch your business thrive in the world of direct and personalized communication. 

Want to give Broadly’s marketing campaign tool a try? Reach out to us for a free demo today!