5 Marketing tips for your dumpster rental business

It’s no secret that marketing is essential to grow any business. What may be less well-known, however, is that not all marketing strategies are created equal. Some techniques are more effective than others, depending on your goals and industry. And as a business owner, you need to understand which methods will work best for your particular company.

This blog shares our tried and tested marketing tips for dumpster rental businesses.

How do I market my dumpster rental business?

There are no shortcuts for marketing your business. But, with some time, effort and a bit of creativity, you can develop a successful marketing strategy for your dumpster rental service.

Here are a few tips.

Develop a solid online presence

Your online presence shows potential customers that you’re a credible business. And when it comes to dumpster rentals, homeowners want to know that they can trust you to handle their waste disposal needs.

To build a strong online presence, start by doing some market research on competitors and maintaining an active social media presence. Use various platforms to share blog posts and infographics to educate your target market about your business and the services you offer.

In addition, make sure your business website is optimized for search engines so that potential customers can easily find you when conducting online research. An informative website includes dumpster sizes, pricing and any other waste removal services you provide.

Generate positive online reviews

Online reviews are essential for businesses in the dumpster rental industry. Customers want upfront proof that they can trust you to deliver on your promises.

To generate positive online reviews, ask satisfied customers to leave a review on your Google My Business page or popular review sites, such as Yelp and Angie’s List. You can also share positive reviews and testimonials on your social media platforms and website.

Get involved in your local community

Service-led businesses, such as dumpster rental businesses, often find success drumming up new business by getting involved in their local community. Here are a few ways you can do this.

• Sponsoring a local event: This is a great way to market your business name and show potential customers you’re invested in your community.
• Promote city-wide clean-up events: Team up with landfill operators and other providers to offer hazardous waste and junk removal services for free or discounted rates.
• Participating in local charity work: This is an excellent way to give back to your community and generate positive publicity for your dumpster business.
• Joining a local chamber of commerce: This is a great networking opportunity to help you connect with other local businesses.

By getting involved in your local community, you’ll increase brand awareness and build credibility and trust.

Develop a referral program

Referral programs are great incentives for customers to promote your business to friends and family. And when it comes to dumpster rental businesses, referrals can be extremely valuable.

To develop a successful referral program, start by offering existing customers a discount or incentive for referring new customers to your business. Then, create marketing materials, such as email marketing campaigns and social media posts, that can be used to promote your referral program.

By offering customers an incentive to refer your business, you’ll generate leads and build brand awareness.

Improve your online reputation

Only providing great services doesn’t cut it anymore. With the rise of social media and review sites, customers can share their experiences with your business with the click of a button.

Here’s how to start online reputation management:

• Monitor your online presence: Set up Google Alerts for your business so you can quickly address negative reviews or comments.
• Encourage customers to leave reviews: Customer reviews are critical for companies in the dumpster rental industry. Provide customers with links to your Google My Business page and popular review sites to make it easy for them to leave reviews.
• Respond to negative reviews: If you receive a negative review, take the time to respond. By addressing the issue head-on, you’ll show potential customers you’re committed to providing excellent customer service.

Market your business online with help from Broadly

Marketing and running your business at the same time can be daunting, especially for solo entrepreneurs and small businesses. That’s where we come in. With Broadly’s mobile app, you can easily manage your online presence, track your customer reviews, connect with clients online, and respond to negative feedback — all from your phone.

Excited to learn more about how we help your dumpster rental company?