7 Dental marketing strategies that actually add value

Though dentists already know the drill when it comes to dentistry, most are less familiar with the broad field of digital marketing. The marketing landscape involves a range of tactics and tools, including email campaigns, social media and pay-per-click (PPC) ads. Fortunately, navigating the ins and outs of how to market a dental practice does not have to be overwhelming.

Digital marketing opens up a wide range of possibilities. Gone are the days of relying exclusively on traditional marketing methods, such as direct mail, direct phone calls and word-of-mouth referrals. New dental marketing strategies, such as optimizing website design and leveraging social media, can help a dental office thrive.

How to market a dental practice to attract new patients

The first step involves defining your dental office’s short-term and long-term objectives. While the end goal is to grow your business, consider your team’s marketing priorities. 

For example, should they initially focus on generating new leads or converting prospective patients into clients? Then brainstorm dental marketing ideas to develop a clear roadmap for success. 

7 best dental marketing strategies

Dental care professionals can benefit from the essentials of small business marketing. However, there are specific marketing tactics designed to promote a dental practice’s growth. Take advantage of these simple and effective dental marketing strategies.

1. Create a blog on your dental practice website

As part of your content marketing strategy, a blog can improve your dental website’s search engine optimization (SEO) to drive organic traffic to your company page. 

When publishing blog posts about dental care, you not only demonstrate your expertise to potential patients, but it also improves your website ranking on search engine results pages (SERPs). This allows people who are looking for dentists to find your business with a simple Google search. 

2. Leverage online reviews from existing patients

Gathering online reviews and testimonials from current patients is a crucial component of a solid SEO strategy. Encourage patients to write a review for your dental practice on social media platforms such as Yelp and Facebook. Then highlight the positive reviews on your website to reassure new patients that you provide an unmatched customer experience.

3. List your dental office on Google Business Profile

Register your dental practice on Google Business Profile, formerly Google My Business, so new patients can find your office when searching for local dentists. Your dental office will appear alongside local businesses on Google Maps with your phone number, website and other contact information. 

4. Build your online presence with social media

Maintain an account on LinkedIn to network with fellow dental care professionals, and use Twitter, Facebook and Instagram to showcase your company culture and promote special deals. 

Plus, social media helps streamline lead generation, especially when you are active and post regularly. Fortunately, there are plenty of social media platforms to choose from, making it easy to identify and engage with leads.

5. Reach your target audience with email marketing

Keep your dental practice top of mind with consistent and personalized email marketing campaigns. Send out a newsletter, seasonal greetings and friendly appointment reminders as part of your marketing efforts. By committing to these campaigns, you’re effectively strengthening your relationship with existing patients.

6. Optimize your website to be mobile friendly

Landing pages on a dental website may sometimes appear unsightly on a smartphone screen, featuring unreadable text and other issues. A responsive web design fixes these problems by automatically adjusting the site to fit different screen sizes. 

Since approximately half of the population in North America and beyond browses the internet from a mobile device, a responsive website could make the difference between losing a lead or gaining a new patient.

7. Offer a special deal or incentive for new patients

Attract dental patients by offering a promotion for their first appointment. Promotional dental marketing ideas include a complimentary consultation with an orthodontist or discounted teeth whitening. Special deals for first-time patients help your dental practice to stand out from the competition.

Optimize your dental marketing plan with Broadly

Market your dental practice efficiently with Broadly’s user-friendly software solutions. From one intuitive dashboard, easily manage your online reputation by viewing and responding to Google reviews and feedback from various social media platforms, including Facebook. 

Streamline your marketing efforts with Campaigns, enabling dentists to text and email their target demographic with customizable text and email templates.

Discover how Broadly can elevate your dental marketing strategies to the next level.