Broadly Essentials

SEO

SEO Checklist

If your website doesn’t appear on the first page of search results, 92% of potential customers can’t find your business. Take the following steps to ensure that customers can find your business:   What ...

How to Collect Customer Email Addresses

In the digital age, it’s easy to send email to reach your customers. Unfortunately, not all customers are willing to share their information. Some fear they will receive too much junk mail, whereas ...

5 Easy Ways to Market Your Customer Reviews

Customers often provide the most valuable referrals. Moreover, customers can often be your best (and least expensive) marketers. Nowadays,  the majority of buyers relying on reviews to choose a local business. That being said, ...

How Google Changes Affect Your Business Page

In mid-November, Google made changes highlighting its community features on Google+. This has made streamlining the appearance of local business pages pervasive online. While the update does affect how a Google+ page looks, ...

The Broadly Guide to Blogging

Why start a blog for your business? For one, blogging improves the visibility of your business’s website in search results. Blogging can also drive more leads  – up to 126% more leads, according ...

Why Reviews Should Matter to All Home Service Professionals

Why Reviews Should Matter to All Home Service Professionals   Many home service businesses insist that online reviews don’t matter. Local plumbers, roofers, and HVAC contractors tend to think that reviews don’t matter to ...

The Broadly Guide to Negative Review Response

Many consumers find online reviews as trustworthy as recommendations from family and friends. Consequently, it’s critical that local businesses owners and managers pay attention to what customers say about their business online. Make it a ...

Why Mobile-Friendly Matters to Small Business

According to a Pew Research Study from October 2014, 64% of American adults own a smartphone. Of those smartphone users, 34% access the internet only from their smartphones. Business owners must recognize that roughly ...