Our guide to effective dental implant marketing
Regular oral healthcare can improve a patient’s smile, quality of life and overall self-esteem. Dentists and oral surgeons will always be in demand as oral health needs are shifting.
While your dental office can offer various services, great customer experience is essential. However, that’s simply not enough to get the word out about dental implants.
Most dentists are recommended by a patient’s insurance, family or friends. So when it comes to choosing a dental treatment like implant dentistry, consumers need to be educated about the benefits of dental implants. Your marketing strategies are critical for positioning your dentistry practice as the local expert.
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What is dental implant marketing?
There may be more than one dental office in your service area that can do implants because it is a very profitable field. What can your dental office do to stand out? You want to be the first that comes to a potential patient’s mind when they think about dental implants.
One way to stand out amongst the competition and improve practice growth is to do digital marketing to strengthen your online presence.
While word of mouth and referrals are a great way to get new patients, a more strategic dental implant advertising plan, like search engine optimization (SEO), pay-per-click (PPC) advertising and social media campaigns, will help build your dental practice’s online presence so you can get more qualified leads.
How can I promote my dental implants?
Your dental implant practice can get more customers from your current patient base by spreading the word about their experience through online reviews, social media comments and patient testimonials.
A consistent social media marketing campaign shows your target audience the type of dental implants you’ve done and will take your dental practice to the next level.
Dental implant marketing is not just about social media posts and emails. It’s about getting more dental implant patients to market for you through the positive patient experiences they had.
Below are proven marketing ideas to build a successful online presence for your dental implant practice through digital marketing without hiring a costly marketing company.
Dental implant marketing strategies that work
Create a persona to get clear on your target audience
This is an important part of developing your dental implant marketing strategy. A target audience refers to a specific group of consumers who are good potential candidates for your product or services.
This group would also likely be more interested in your business’ advertising on social media or email marketing campaigns without unsubscribing. The personas you create for your target market are your ideal customers for dental implants.
When creating your personas, you want to get very specific about who they are, where they live, their age, and where they work. These personas may not even realize how dental implants can improve their oral health.
For example, if your dental implant office is in southern California, you may create a persona of a white male in his late 50s who recently lost one or two teeth because of aging and has a white-collar career. His appearance is important to him, and he will be eager to do a dental implant procedure to maintain a professional look.
Whomever your ideal customer is, understand where they are and how you can reach them. As you build on other tactics, it will make a difference in your dental implant marketing.
Build a dental implant website
Building a website that is high quality and up-to-date can go a long way in helping with lead generation for your remodeling company. Your dental website should include:
- Company name
- Pricing for services, an option to request a quote or schedule a consultation
- Contact information, such as phone number and email address
- Answers to frequently asked questions about your company and service offerings
Website design and hosting a website may come with a monthly fee, but it’s worth every penny if you can get a few new customers every month.
They say content is king, but that’s only if you create the right content for your business. Use a blog or create a YouTube channel to feature your dental implant work and patient journeys for prospective customers to see.
For example, if you’re an oral surgeon or dentist specializing in dental implants, it’s crucial to showcase your years of experience in pictures and on video. You can document a patient’s journey to inform and educate potential patients on what to expect when they start the process.
This type of educational content could be the difference between a patient scheduling a consultation with your dental implant office versus the competition.
Social media marketing
Implant dentists often hear about using social media management to market their dental implant services.
Using platforms like LinkedIn and Facebook to post organic content, get reviews from satisfied customers and post case studies for brand awareness that could generate leads – saving you money on paid dental implant advertising.
There are several social media channels that an implant dentist can use to get more traffic and generate leads. For instance, a Facebook Business page is free and cost-effective if you decide to advertise to your target audience from your profile.
Invest in paid advertising
Paid advertising or pay-per-click(PPC) advertising should drive potential new clients to call your dental office for more information or redirect them to a landing page encouraging them to make an appointment.
Offline paid advertising could look like direct mail, cold phone calls or physical signage in your service area. These techniques may take longer to get new patients. Online paid advertising like Google ads or other PPC programs will get you more qualified leads in a shorter amount of time.
Use before and after dental implant marketing photos
Potential patients need to know they can trust your dental implant work and that you are a safe option for their procedure. As you experiment with dental implant marketing campaigns, be sure to rotate before and after photos of your implant dentistry work to develop brand trust amongst new patients.
Documenting the patient journey, explaining the implant treatment plan and showing final outcome with before and after photos will demonstrate the value of your services.
Test different marketing strategies
These are just some ideas you can try in your marketing plan. Get creative with your landing page to reach prospective patients for your dental practice.
If business has been slow, you could reach into your current customer base to determine if any patients need an implant based on a dental history of missing teeth. You can also be active in your community by donating to a local sports team or adopting a highway in your service area to keep your dental practice top of mind.
Track and analyze marketing campaign information
To do social media marketing for your implant dentistry right, you must be consistent and track your work.
Instagram, Facebook, and other social media platforms have very strong analytics to monitor your posts’ success. Google Analytics helps identify who is coming to your website and from where (social media, paid ads, etc.).
Be sure to have these resources aligned so you can make the most of your marketing efforts.
Streamline your dental implant marketing strategy and reputation management with Broadly
Execute a successful dental implant marketing strategy by knowing your target audience and being consistent in your marketing plan. Broadly has marketing experts to help you make the most of your brand’s digital marketing, boosting online reviews, website traffic and overall user experience.
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