Are you running a solar business but feeling the pressure of low sales and limited growth? You’re not alone. Many solar companies struggle to reach their target audience and stand out in a competitive market. But don’t worry, there are ways to turn the tide and boost your business.

In this guide, we’ll address the common pain points of solar business owners and provide you with practical solutions for lead generation.

How do I get clients for my solar energy business?

If your conversion rates are lagging, consider these tactics to attract high-quality leads for solar installation.

Networking and referrals

Building relationships with potential clients and industry professionals is an excellent way to get your business in front of more people. Attend local events, join industry organizations, and actively seek referral opportunities from satisfied homeowners.

Some home service providers offer incentives and discounts for referrals. Always follow up promptly with solar leads to catch them early in the purchase decision process.

Online Marketing

In today’s digital age, having a strong online presence is crucial. Use search engine optimization (SEO) tactics to rank high on Google search, run targeted Google ad campaigns and use social media platforms like Facebook or LinkedIn to reach specific demographics.

For example, you can execute a content marketing strategy and create informative blog posts, videos and infographics to educate potential clients about the benefits of solar energy. Content marketing boosts your credibility with your target audience and improves your SEO ranking.

Email marketing campaigns are also a great way to stay top of mind with potential customers. Send newsletters promoting special offers, explaining industry trends and sharing resources on current tax credits and incentives.

Community Outreach

Engaging with your community is a fantastic way to build brand awareness and generate new business. Partner with local organizations, sponsor events and participate in community projects to showcase your company’s commitment to sustainability and social responsibility.

For example, you can host educational seminars on renewable energy sources, sponsor a little league team, or donate a portion of your profits to local charities.

Direct Mail Marketing

Direct mail marketing involves sending promotional materials directly to potential clients through the mail. This strategy can be an effective way to reach new customers and generate leads. When purchasing the mailing list, you can target homeowners with certain demographic criteria.

For example, you can send informative brochures, flyers, or postcards highlighting your company’s services and benefits.

Partner with other businesses

Partnering with complementary businesses can help you reach new audiences and expand your customer base. For example, you can partner with home builders, electricians or energy efficiency companies to offer bundled services to their customers.

You can also offer joint promotions and cross-promote each other’s services to increase visibility and generate high-quality leads.

Market your solar energy company with these tips

There are a myriad of solar marketing ideas, and it can be overwhelming. Here are a couple easy ideas to help you focus your marketing efforts.

Use business profiles

Increase your visibility and reach potential customers in your area with business profiles. By creating and managing your business listings across popular directories like Google My Business, Yelp and Bing Places, you can ensure that your phone number and business information are always consistent and up-to-date.

This improves your search engine rankings and makes it easier for potential customers to find you when searching for solar energy companies in your area. Existing customers can leave reviews on your profile, and new potential customers can learn about your services.

Boost your online reputation

Building a positive online reputation is critical to attracting new customers and keeping existing ones. Managing customer reviews and publishing them on your website to build credibility and trust. By actively responding to reviews, you will also improve your search rankings.

With Broadly, you can automate review requests and manage customer feedback from multiple sources, including your website, popular review sites, and social media platforms.

Additionally, Broadly’s Dashboard provides advanced reporting and analytics that help you track the impact of your customer reviews on your online reputation, allowing you to make data-driven decisions to improve your online presence.

Drive website traffic

Your website might be the first interaction a potential customer has with your business, so making a strong first impression is critical. Creating custom landing pages and call-to-actions optimized for conversions will make it easier for potential customers to find and engage with your business online.

Broadly can help by providing a dedicated designer to create and maintain a professional, mobile-friendly website that showcases your business and services.

Broadly also provides advanced marketing tools, such as custom landing pages, call-to-actions and web chat, that help you optimize your website for search rankings and conversions.

Broadly has the tools you need to market your solar business

Broadly’s software is a one-stop solution for online business and reputation management. With Broadly, you can effectively market your solar business and boost revenue while saving time.

Discover how Broadly’s all-in-one solution will make it easier for you to focus on what matters most.