5 Painting Business Tips That Will Help You Grow and Run Your Business
Starting and running a successful painting business can be a challenging and rewarding experience. There are many moving parts, from finding new clients to managing finances and operations.
As a business owner, you are constantly looking for ways to improve and grow your business, and it’s difficult to know where to start. If you’re feeling overwhelmed, you’re not alone.
Many painting business owners face the same challenges, so we’ve put together this guide to help you navigate the process.
This blog explores five tips to help you overcome the common pain points of running a painting business and grow your business for success.
Can a painting business be profitable?
The short answer is yes! As a small business owner, the startup costs are relatively affordable. There is a steady demand for painting services, whether you are considering residential or commercial painting contracts.
Is the painting industry growing?
Yes, the painting industry is growing. According to a recent report, the residential painting industry is expected to grow over the next ten years, driven by increased consumer spending, rising construction activity, and growing demand for eco-friendly painting services.
In addition, the growth of the housing market and the increasing popularity of home renovation projects are also contributing to the boom in the painting industry. According to the GMI, homeowners spent $340 billion in 2020 on renovation projects, and the rate will continue growing at 4.1%.
These statistics and trends showcase opportunities for business owners and entrepreneurs in the painting industry.
What are the challenges to starting a painting business?
There are three critical challenges for starting a painting business.
Finding and retaining clients
One of the biggest challenges of starting a painting business is finding and retaining clients. For example, if you’re just starting out, you may not have an extensive network of contacts to draw from, making it difficult to secure new business.
Plus, homeowners don’t repaint their houses every year. You must always be on the hunt for new painting leads and providing painting estimates to fill up your schedule for upcoming months.
Running your own painting business comes with many bookkeeping requirements. You need to handle the business bank account, assess the profit margin and manage payroll. Starting a painting business also comes with upfront costs.
For example, you need sufficient working capital to cover the cost of materials, equipment and labor, as well as unexpected expenses that may arise. Staying on top of your finances is critical to having a healthy bottom line.
Competition is a significant challenge in the painting industry, as many other businesses offer similar services. For example, if you’re entering a highly competitive market, it’s difficult to stand out from your competitors and attract new business.
To overcome this challenge, consider offering unique services, such as eco-friendly paint or different types of painting techniques, that set you apart from your competition.
Best tips for getting more clients for your painting business
To keep your schedule full of upcoming painting jobs, you need to nurture new leads. Here are some tips for attracting new clients.
Tip 1: Offer unique services
One of the best ways to stand out from your competition and attract new clients is to offer unique and valuable services. For example, offering eco-friendly paint will help you attract environmentally conscious clients and set you apart from your competitors.
Broadly’s marketing tools can help you promote your unique services and reach a wider audience.
Tip 2: Build a strong online presence
Today, clients typically search online to find painters. A mobile-friendly website and active social media accounts on Facebook and Instagram can help you showcase your work, highlight customer reviews, and connect with potential clients. You should also claim your business profile on Google My Business.
Your digital marketing strategy should also cover search engine optimization (SEO), paid ads and social media marketing.
Broadly’s online reputation management tools help you monitor and manage your online reputation. Automated review requests help you collect more reviews, and monitoring reviews has never been so easy with Broadly’s platform.
Tip 3: Cultivate relationships with past clients
Invest in lead generation to collect contact information of potential customers, including their phone numbers and email addresses.
Make sure you thank each client for their business, ask them to leave reviews online, and follow up to let them know about any new services and seasonal promotions.
Broadly’s campaigns tool allows you to easily send personalized texts and emails to customers and leads using templates created for your industry.
Tip 4: Be open to feedback
One of the best ways to ensure customer satisfaction is to listen to their feedback. Ask your clients what they liked and disliked about your services, and use the feedback to make improvements. This will not only help you keep current customers, but it can also lead to more word-of-mouth referrals for new customers in the future.
Broadly’s analytics tools can help you easily collect and analyze customer feedback, so you can identify areas of improvement and ensure that each client feels appreciated and valued.
Tip 5: Invest in marketing
The right marketing strategy can help you attract more clients and grow your business. Consider investing in digital ads, email campaigns, or other strategies to help your business reach a wider audience.
Broadly’s suite of marketing tools can help you create customized marketing campaigns for each customer segment and track their performance. This will help you optimize your marketing efforts and ensure you get the most out of your investment.
Broadly has the tools you need to grow your painting business
Are you ready to take your painting business to the next level? Let Broadly help! Our one-stop solution for small business operations and reputation management is designed to save you time and simplify your life. With our flexible and easy-to-use platform, you can focus on what matters most – your work.
Say goodbye to endless hours spent managing your online presence, and hello to more time for growth and success.