OAKLAND, CA – Broadly’s LeadCentral was selected as a finalist among a competitive field for Best Mobile App in the Local Search Association’s 2018 Ad-to-Action Awards. Entrants in this category were developed by established tech companies and start-ups. Broadly’s LeadCentral was recognized as a finalist alongside an entry submitted by Waze, owned by Google, a multi-billion dollar company.
The Local Search Association (LSA) hosts the annual Ad-to-Action Awards to recognize innovation among solutions enabling local businesses grow their online presence and influence customer actions. According to the LSA, entries were judged and rated by 19 industry experts from companies like Twitter, Yelp, Microsoft, Facebook, Digiday, Toyota, and more. Key criteria for selection included product innovation, the ability to influence and impact the actions of local consumers, ROI potential, ease of implementation, and other factors.
In LSA’s press release, the organization’s President Neg Norton said “As more and more realize the power of local marketing tactics and technologies, the caliber of entries for our award program continues to improve. Finalists of this program deserve a closer look by the customers they intended to serve.”
Broadly’s LeadCentral, launched in April, enables local businesses to adopt a mobile-first and rapid approach to improve the entire customer experience – to track and manage leads, follow up with prospective customers, land the job, and earn great customer feedback. LeadCentral prioritizes inbound leads by applying machine and human intelligence to determine which leads have the highest probability to convert to lasting relationships. Local business owners can rely on the App to be more responsive, more likely to land the customer, and more connected throughout the customer lifecycle.
About Broadly: Broadly is a mobile-first communications platform enabling local businesses to engage with customers at every stage of their journey. Thousands of business owners, managers, and team members depend on Broadly everyday to run their businesses from anywhere, in real time. Broadly is a venture-funded startup based in Oakland, CA.
Media contact: Laura Nelson, Director of Marketing, firstname.lastname@example.org.