How Reputation Marketing Can Help You Grow Your Home Remodeler Business
As a business owner, what’s your dream come true? Is it increased profits? A larger customer base? The ability to retire early and enjoy the fruits of your labors? While these things are nice, the reality is that they’re all reliant on one key factor – your reputation.
In the world of home remodeling, your reputation is everything. After all, when homeowners are looking for someone to trust with their home – one of their most valuable assets – they will look for a local business with an excellent reputation. That’s where reputation marketing comes in.
Reputation marketing is the process of actively managing and promoting your business’s reputation. And while it may seem like a daunting task, it’s actually not as difficult as you might think.
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How do remodeling companies advertise?
If you’re unhappy with how your home remodeling marketing is going, it might be time to switch things up. Here are a few tried and tested marketing ideas.
Use videos to captivate an audience
Homeowners love seeing before-and-after pictures of remodeling projects. In fact, before-and-after comparisons are one of the most effective ways to market your business. They show potential customers what you’re capable of and build trust.
If you don’t have before-and-after photos, now is the time to take them. Whenever you complete a project, snap some photos. And if you’re working on an impressive project, consider hiring a professional photographer to document the process.
Get active on social media
Social media is a powerful marketing tool for reaching potential customers and building your brand.
Create accounts on popular social media platforms like Facebook, Twitter and Instagram. Then, start sharing photos, articles and infographics to promote your business.
Keep in mind that Instagram and Facebook marketing are different – and the same applies to all platforms. Get started with a platform you’re comfortable with, and then branch out from there.
Run Google Ads for relevant traffic
Google Ads is another effective tool for reaching potential customers actively searching for remodeling services. When you run a Google Ad, your ad will appear at the top of the search results, so it’s more likely to be seen by potential customers.
Set up business profiles on review sites
Review sites like Google My Business and Yelp are great ways to build your business’s online presence. And when potential clients are looking for a remodeling company, they’re likely to check these sites first.
To get started, create profiles on popular review sites and encourage your customers to leave reviews. Respond to all reviews to show potential customers that you’re active and engaged.
Generate email marketing campaigns
Email marketing continues to be an effective marketing strategy for small businesses. It’s a great way to stay in touch with your customers and promote your services.
If you don’t have an email list, now is the time to build one. You can add a sign-up form to your website, run a contest or use another method to encourage potential customers to share their contact information.
Once you have a list, start sending out regular emails. You can promote your services, share coupon codes, or simply send updates about your business. Just be sure to keep your emails interesting and relevant.
The importance of online reputation management
Online reputation management can be a game changer for your remodeling business. Here are a few things you can expect:
- Better customer loyalty and brand awareness: Customers are more likely to be loyal to companies with good online reputations. Your loyal customers will help you with word-of-mouth advertising, increasing your reach to your target audience.
- More online reviews: Online reviews can help you attract new customers and improve your search engine ranking.
- Higher search engine ranking: Online reviews are a boon for search engine optimization (SEO). Businesses with good online reputations tend to rank higher in search engines. This means potential customers are more likely to find you when searching for remodeling services.
- Improved customer service: When you have an excellent online reputation, you’re more likely to offer better customer service. This is because you know your customers are more likely to leave negative reviews if they’re unhappy with their experience.
- High-quality leads: Lead generation will decide the quality and the quantity of work you get as a remodeling contractor. A good online reputation will help you attract better-quality leads.
- Higher sales revenue: Ultimately, all these benefits lead to one thing – increased sales revenue. When you have a good online reputation, you’re more likely to attract new customers, gain referrals and earn repeat business.
Best practices for marketing your remodeling business
No matter which marketing strategies you decide to use, there are a few best practices you should always follow. Here are a few of our top marketing tips.
When it comes to marketing, consistency is critical. Ensure you’re regularly sharing new content and that your branding is consistent across all your channels.
Track your progress
Keep track of your marketing efforts to see what’s working and what’s not. This will help you make better decisions about where to allocate your resources.
Engage with your customers
Always respond quickly to customer reviews, comments, and questions. This shows that you care about your customers and their experience with your business.
Be brave and experiment with new marketing strategies. You never know what might work until you try it! It’s best to have a well-rounded marketing strategy that includes a mix of traditional and digital marketing tactics.
Take help from experts
There’s a lot to learn when it comes to marketing your business. If you’re feeling overwhelmed, consider working with a marketing agency or setting up a reputation management app to help you stay on track.
Manage your online presence with help from Broadly
Broadly is the one-stop reputation management app for small businesses. We can help you get more reviews, track your progress and engage with your customers. With Broadly, you don’t have to worry about your online home service reputation – we’ll take care of it for you.
Want to learn more about how we can help you?
Watch your online reputation transform with Broadly