How to Change a Facebook Page Name for Your Business

Whether you’re changing the name of your business or want to update it to make it easier to find, you’ll want to ensure you make the change everywhere—including Facebook.

If you are in the middle of a rebrand or you’re making a page name change to help with your digital marketing strategy, updating your Facebook page name is critical.

If you don’t already have a profile, you can create a Facebook business page easily.

Is It Possible to Change Your Facebook Page Name?

Changing your business name on Facebook is easy to do. However, don’t make unnecessary changes to your Facebook business name. Facebook limits your ability to change your name to only once every 60 days.

When making a change, you want to make sure it does not jeopardize how you’re currently driving leads. For instance, changing your business name could also affect the unique URL for your Facebook profile. When updating your Facebook name, double-check if other platforms need to be updated to maintain consistency across your online presence.

To submit a name change request to Facebook, you must have the proper page role to edit the page information. In most small business contexts, that role will be with the business owner or whoever set up the account. You can access the settings of your Facebook page from the Meta Business Manager or directly from your profile.

Steps for Changing Your Business Name on Facebook

Here’s how to change your Facebook page name:

• Navigate to your business page or Meta Business Manager
• Click on “Settings” on the left sidebar
• Under “General Page Settings,” click on the “Edit” link next to your page name
• Input the new name
• Select “Review Change”
• Input your password and press “Confirm” to save the changes

After Facebook verifies your change request, your name will be changed. The verification process doesn’t usually take more than a few minutes. Remember, Facebook only allows you to edit your name once every 60 days, so double-check that you’ve input the correct name before submitting.

Under the “About” section on your page, you can also add “Other names” which is a good place to enter in former brand names, or alternate names and abbreviations for your business. 

If you don’t see the option to edit your Page’s name, the following might be true:

• You don’t have a high enough Page role to access the modification of your Page’s name. 
• The Page name might have been recently altered by you or another individual with Facebook access within the last 60 days.
• Your Page may be subject to certain limitations affecting the name-changing process.
• It is not possible to modify the name of a regional Page if it is associated with a global Page.

It may take up to three days for Facebook to approve your name change request. 

What Are Facebook’s Guidelines for Page Names?

Facebook’s guidelines want to ensure an accurate reflection of the page in page names. Only authorized representatives can therefore manage pages for brands, places, organizations, or public figures.

Elements that are forbidden for Facebook Business Page names include:

• Terms or phrases that may be abusive or violate someone’s rights.
• Usage of the word “official” if the Page isn’t the official Page of a brand, place, organization, or public figure.
• Improper capitalization. Use correct grammar and don’t include all capital letters, except for acronyms.
• Symbols (e.g., ®) or unnecessary punctuation.
• Descriptions or slogans (e.g., Page Name—Your best local service provider on Facebook). This type of slogan is better left on a Page’s About section.
• Any variation of the word “Facebook.”

The Pros and Cons of Changing Your Business Name on Facebook

Many factors can play a role in changing your Facebook business page’s name. It is essential to understand why you’re changing the name and how it will affect your business in the short and long term.

Some reasons for considering a name change include:

• Rebrand
• Unnecessary punctuation
• Change capitalization
• Add additional information to the name

Pros

You’re likely changing the name of your Facebook page because you’ve changed the name of your business. Consistency is vital to your business, and updating your Facebook business page name will help make sure your business appears the same across all platforms.

Improved searchability is also critical, and a name change can help potential customers find you more easily. Maybe you’re not changing your name, but you are adding an identifier like a location or type of business to help people find you easier. Your SEO strategy should be a part of the name change decision to help boost your organic traffic.

As your business progresses, it’s beneficial to update your page info to help customers find you more easily.

Cons

A name change can make it more difficult for current customers to find you. It may take time for them to adjust to the new page name, which can slow down your sales or change the effectiveness of your social media efforts.

If you’re changing your name drastically, inform your customers and stakeholders of the change so they can expect it and not get confused.

When changing your name on Facebook, you also need to look at Google and other social media platforms, such as LinkedIn. It’s critical to ensure your name is consistent throughout your online presence.

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