How to Embed Facebook Reviews On Your Website: A Step-by-Step Guide

Getting reviews for your business is a great way to show potential customers what it’s like working with you. Facebook is one of the biggest platforms on the internet, so gaining reviews on your Facebook Business Page can be extremely helpful for your business.

It usually takes a little work to get reviews. It isn’t difficult to win facebook reviews if you just ask a client to do you a favor and leave you one. Luckily, you also have the option to use a reputation management tool such as Broadly, which makes sending these review requests to customers a much simpler, automated process. Broadly also has a great program that helps promote your Facebook reviews to get other users’ to see them.

To help get you get even more eyes on those reviews, we wanted to show you a savvy way to get the most out of your Facebook review efforts. Since not everyone sees your Facebook Business Page, we’re going to show you, step-by-step, how to embed the Facebook reviews you already have on your company’s website. This way, you don’t have to ask twice for reviews, and you can spend more time on improving your business instead!

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How to Embed Facebook Reviews on Your Website

Below are the straightforward instructions on how to embed your Facebook reviews on your website.

  • Step 1: Go to the Facebook reviews section of your Facebook Page
  • Step 2: Find a review you want to embed on your website
  • Step 3: Click the “embed” option
  • Step 4: Copy the embed code that pops up
  • Step 5: Paste the embed code into the backend of your website
  • Step 6: Get more Facebook reviews
  • Step 7: Manage your online reviews

Step 1: Go To The Facebook Reviews Section On Your Facebook Page

The first thing you’ll want to do is find the reviews section on your Facebook Business Page. Just go to your page as you normally would post something, and to the left of the publishing box, you’ll see a sidebar menu.

This menu should be below your Page’s profile picture. Depending on how you have your homepage setup, the location of the “Reviews” tab may be slightly different than our example, but it should be in the general area.

Facebook Reviews Section For Embed

Step 2: Find A Good Review & Click The 3 Dots in the Upper-Righthand Corner

Once you click on the “Reviews” tab, your reviews should show up. There are tabs that categorize them: “Most Helpful,” Most Recent,” and “Star Rating.”

If no one has voted any of your reviews as helpful, you probably won’t see any reviews come up at first. Simply try clicking the “Most Recent” or “Star Rating” tabs to find your reviews. Once you see the list, find the review(s) you would like to showcase on your website. These would obviously be your most impressive and unique reviews.

Once you pick one, you will see three dots in the upper-righthand corner of the box. Click those.

3 Dots To Find Embed Section on Facebook

Step 3: Click The “Embed” Option

Once you click the three little dots, a menu will drop down with the option labeled “Embed.” If you cannot see it in the drop-down menu, try clicking “More Options,” and Embed should become an option.

Click “Embed.”

Select the Facebook Embed Button

Step 4: Copy The Embed Code That Pops Up

After you click the “Embed” button, a window should pop up. In this window, you are given the embed code. The embed code is what you need in order to copy these reviews onto your own website.

Highlight the entire code simply by clicking it once, then right-click and choose “Copy” to Copy it. You can also use keyboard shortcuts to Copy the code—it’s Command+C for Mac computers and CTRL+C for PCs.

Select Facebook Review Embed Code

Make sure you don’t copy anything else in the middle of this process or you will lose your embed code and have to do it all over again!

Step 5: Paste The Embed Code On The Backend Of Your Website

How you update your website depends on the website builder you use. For WordPress, you can add widgets that support code. Wherever you add code to the backend of your website is where you will want to Paste your embed code. You may want to create a whole new page to show off your Facebook reviews, or maybe you just sprinkle them in on the sidebars.

Play around with the design to see where your Facebook reviews would be best utilized on your website!

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Step 6: Get More Facebook Reviews

Embedding your Facebook reviews on your website helps you market yourself to a larger customer base while taking less time to do it. As long as you embed your Facebook reviews on your website and share them elsewhere, there’s less of a need to garner additional reviews using other platforms such as Yelp. You can keep it much simpler if you just choose one review platform and then make those reviews readily visible just about anywhere your company appears online.

So, if you choose to stick primarily to Facebook reviews, you may want to know how you can keep getting more great reviews. Below are some of our favorite methods of gathering Facebook reviews:

  • Add a link in your email signature
  • Promote your existing Facebook reviews
  • Send out a personalized “ask” email
  • Give incentive to customers (get 10% off your next visit if you review us on Facebook!)
  • Include a call-to-action in blog posts/marketing materials

Of course, there may come a time when a fake or spammy review hits your Facebook Page. Don’t fret—you can remove Facebook reviews as well.

There are a lot of reasons to start gaining Facebook reviews. Not only will they help increase client trust, but they will also help you win more customers. People would much rather choose a company with 10 reviews than a company with none! That’s a fact. and learning how to embed them on your website is just one way to get the most use out of those reviews when you do earn them. Work smarter, not harder!

Step 7: Manage Your Online Reviews

Using a reputation management tool like Broadly allows you to check and respond to customers feedback on several platforms all in one place. Also, the Broadly platform helps in automating asking and promoting customers positive reviews to platforms like  Google, Yelp, Nextdoor, TripAdvisor, and always adding more.

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