8 Ways To Promote Your Painting Business Online And Offline
Leads for painting companies come from various sources, so it’s critical for painting contractors to use a range of marketing strategies to reach potential customers. If you rely on word-of-mouth alone, your painting business may be slow to grow.
Many homeowners use the Internet to make decisions about which home service providers to use. That’s why it’s important to put your best foot forward, both online and offline.
How do I get more clients for my painting business?
A variety of advertising strategies can be helpful for painting business owners looking to attract new customers. It’s best to use a combination of digital marketing strategies, like search engine optimization (SEO) and social media marketing, along with more traditional strategies, such as door-to-door marketing or posting lawn signs during painting jobs.
Best practices for promoting your painting business offline
Although the whole world has gone digital, traditional marketing still offers effective and tangible ways to reach potential customers in your local service area.
Use direct mail advertising and door-to-door marketing
Identify your target market and determine the neighborhoods that are the right fit for your painting services. You can go door-to-door and hand out business cards or brochures for a personal touch. Alternatively, you can send flyers through direct mail advertising with the U.S. Postal Service. These marketing ideas will build brand awareness in your local community.
Start a referral program
Another way to find painting leads is to offer satisfied customers an incentive for recommending your painting company to their friends and neighbors. You could offer free touchups or a discount on future painting services.
Simply give past customers a referral code they can pass along and provide them with a reward (and a thank you) each time a new customer uses that referral code to book your services.
Network with homeowners and professionals
Networking is a great way for professional painters to reach their target audience. Set up a booth at a home expo to meet folks in your community and build brand recognition.
You can also partner with other home services businesses to exchange referrals. If your business focuses on residential painting, connect with local real estate agents, who often give recommendations for home services to new homeowners. If your business specializes in commercial painting, connect with local business owners and property managers.
Put up lawn signs and wrap your vehicle
Create a visually appealing logo with your business name and phone number, and post the image on lawn signs while you’re completing painting projects. You can also put the image on your painting truck or car to get free advertising as you commute.
Best practices for promoting your painting business online
Use digital tools to target specific demographics and build your online presence.
Create a website with a blog
Content marketing is a great way to improve your website’s ranking in Google search results. Develop a schedule of relevant blog content as part of your marketing plan, targeting local search terms.
High-quality articles about topics related to the painting industry help new clients find you when they search for painting companies in their local area. Publish instructional guides on house painting or decorating tips with the most popular paint colors of the season. Focus on content that relates to your specialty and includes relevant keywords.
Engage on every social media platform
To reach new leads, it’s critical for your business to have an online presence. That means engaging with customers and leads on Instagram, Facebook, Youtube, TikTok, LinkedIn and Yelp.
You can post before-and-after photos, answer common questions in short videos, or run promotions and seasonal discounts. You can also share the content you post on your business page with relevant groups.
List your business on Google and in directories
If you want your business to appear reputable, you should have a Google Business Profile and list your business name in painting directories. Include your contact information and the type of painting services you provide. This ensures potential customers seeking local painting contractors can find your business, evaluate your online reputation and book your services.
Collect customer reviews and testimonials
Request new reviews from customers, flag inappropriate and fake content for removal and respond to both positive and negative comments to show that your business cares about its customers.
Let your happy customers create your best marketing materials by publishing reviews and testimonials on your company website and social media pages.
Broadly can help you get more customers for your painting business
About 47% of small business owners handle marketing by themselves, which can be a challenge without the right tools.
Broadly is a full suite of online marketing tools for your painting business. We can help you manage your customer reviews from one place, set up automated texts and email marketing campaigns and streamline customer communications. We’ll even help you design a mobile-friendly, SEO-optimized website.
Broadly’s tools help you get more painting jobs so you can spend more time doing what you do best.