What is review management?
Review management is the strategy in which a business acquires and monitors new reviews. Studies show that 92% of consumers read online reviews and 90% of those will decide whether or not to work with a business after reading fewer than 10 reviews. This is why it is critical for a business to have a strong reputation, and a regular influx of new, relevant reviews. A review management strategy helps your business generate reviews, keep track of customer feedback and understand how your business is performing.