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Google My Business

Google Makes Changes to Star Rating System

Google is one of the best places to get a positive review for your business, especially for local search. Not only does it give you that warm and fuzzy feeling, but it also ...
Broadly Built Website

Yes, You Really Need a Website. Here’s Why

We talk with hundreds of business owners every day, and occasionally chat with someone who is not convinced that he needs a website. “I already have enough business, ” he might say, or ...
Getting Control of your Domain Name

Do You Know Who Controls Your Domain Name?

If your answer is yes, you likely bought your domain name from a company like GoDaddy or Register.com. Way to go! Just make sure you remember to renew it every year. If your ...

Broadly Q&A: Pinx Catering

Broadly Q&A features our local business partners. This week, we are sharing our conversation on marketing and customer reviews with Craig Cooper, owner of Pinx Catering, in Oakland, CA. Cooper and his chef ...

Web Analytics: Mobile Devices

In recent posts, we discussed the importance of tracking both organic traffic and the most visited pages on your business’ website using web analytics. The type of mobile devices matter in today’s economy. ...

Web Analytics: Customer Reviews and Engagement

What’s the first thing that comes to mind when you hear “web analytics”? You may think organic traffic and customer engagement on your business’s website. However, you don’t want to overlook off-site metrics, such as ...

Web Analytics: Most Visited Pages

Last week, we published a post discussing the many reasons to keep tabs on your website’s organic traffic. This time around, we’re going to discuss the importance of reviewing the most visited pages on ...

Web Analytics: Organic Traffic

A focus on web analytics is extremely important, in order to understand how prospective customers are finding your business. A solid grasp on organic traffic, or visitors that are coming to your website ...